Roku this month began offering marketers a new kind of guarantee that they’re reaching target audiences through its streaming network, which has 50 million active accounts in the United States. Its OneView programmatic ad-buying platform now has Nielsen’s Digital Ad Ratings (DAR) audience guarantees – the first for TV streaming.

“It allows them [media buyers] to see audience overlaps across every major device, channel and publisher – and effectively maximizes their return on investment,” Louqman Parampath, vice president of advertising product management at Roku, said in this #BeetCast discussion with consultant Jon Watts.

Parampath also discusses Roku’s plans for continuing to build out its advertising platform through partnerships with other measurement companies and technology providers.

To find where you can subscribe to the BeetCast, visit this page.  The BeetCast is sponsored by Mediaocean