Warner Bros Discovery, Paramount and TelevisaUnivision were just the start.
Ad-tech provider VideoAmp says more TV will soon sign up to use its product to measure their cross-screen viewing.
In this video interview with Beet.TV, Michael Parkes, President, VideoAmp, explains what is coming next.
“There’s more partnerships to announce soon,” Parkes says. “We’re expecting roughly 80% of the premium video market will be able to guarantee on VideoAmp in the next upfronts.”
VideoAmp has been selected by Warner Bros Discovery, Paramount and TelevisaUnivision to better measure their viewing. Parkes says benefits include:
- More accurate forecasting.
- Matching log-level viewership data with first-party audience data.
- Census-level data.
- ACR and set-top box data for linear TV viewership.
- Linear viewing de-duplicated from digital.
Blast for ROAS
Parkes was speaking ahead of Beet Retreat San Juan 2023, a gathering of high-level media executives, will take place at the Condado Vanderbilt Hotel, San Juan, Puerto Rico, February 8-10, 2023.
The event will involve three days of high-level panels, group conversations, one-on-one video interviews, networking events and interactions.
“For the buyers, that means better return on ad spend, the ability to measure business outcomes, optimise for reach and frequencies, look at advanced audience, look at de-duplication between partners, integrate into planning solutions,” Parkes explains.
VideoAmp is a technology company that provides a cross-screen advertising platform designed to help advertisers reach their target audience through connected TVs, digital and linear TV.
The platform provides data-driven solutions to improve the efficiency and effectiveness of advertising campaigns, enabling advertisers to plan, buy, measure and optimize their campaigns across different screens and devices.
You’re watching coverage of Beet Retreat San Juan 2023, presented by LiveRamp, Madhive, Magnite, Paramount, T-Mobile Advertising Solutions and VideoAmp. For more videos from the Beet Retreat, please visit this page.