All posts by Rob Williams

Fan Attendance Supports TV Viewership of Live Sports: Mindshare’s Gibbs Haljun
Fan Attendance Supports TV Viewership of Live Sports: Mindshare’s Gibbs Haljun
12 Jan 2021
‘Lean-Back World of CTV’ Has Different KPIs: Origin’s Freddie Godfrey
‘Lean-Back World of CTV’ Has Different KPIs: Origin’s Freddie Godfrey
12 Jan 2021
Live Sports Are Poised for Big Comeback in 2021: VAB’s Jason Wiese
Live Sports Are Poised for Big Comeback in 2021: VAB’s Jason Wiese
10 Jan 2021
Complex Ad Marketplace Underscores Need for Automation: Centro’s Derek Newman
Complex Ad Marketplace Underscores Need for Automation: Centro’s Derek Newman
5 Jan 2021
Data-Driven Buying of Linear TV Drives Efficiencies: Kinesso’s Lauren Bernard Mannix
Data-Driven Buying of Linear TV Drives Efficiencies: Kinesso’s Lauren Bernard Mannix
3 Jan 2021
AI Promises to Boost Programmatic Efficiencies: PubMatic’s Andrew Baron
AI Promises to Boost Programmatic Efficiencies: PubMatic’s Andrew Baron
21 Dec 2020
Open Marketplace Supports Growth in Addressable Ads: DISH Media’s Tim Myers
Open Marketplace Supports Growth in Addressable Ads: DISH Media’s Tim Myers
21 Dec 2020
Retailer Media Networks Show Power of Shopper Data: Mediaocean’s Ramsey McGrory
Retailer Media Networks Show Power of Shopper Data: Mediaocean’s Ramsey McGrory
17 Dec 2020
First-Party Data, AI Technology Will Sharpen Programmatic Ad Targeting: OMD’s George Manas
First-Party Data, AI Technology Will Sharpen Programmatic Ad Targeting: OMD’s George Manas
16 Dec 2020
Smart Speakers Are Key Ad Gateway to Connected Homes: TransUnion’s David Oliveira
Smart Speakers Are Key Ad Gateway to Connected Homes: TransUnion’s David Oliveira
16 Dec 2020
Marketers Seek Video Metrics for Cross-Platform Consumption: Amplifi’s Cara Lewis
Marketers Seek Video Metrics for Cross-Platform Consumption: Amplifi’s Cara Lewis
15 Dec 2020
Pathway to National Addressable Ads Goes Through VOD: Discovery’s Steve Silvestri
Pathway to National Addressable Ads Goes Through VOD: Discovery’s Steve Silvestri
15 Dec 2020
Streaming Audio Drives Shift in Measuring Car Dealer Visits: Force Marketing’s Jeff Brown
Streaming Audio Drives Shift in Measuring Car Dealer Visits: Force Marketing’s Jeff Brown
14 Dec 2020
‘Scale Is There’ on Addressable TV: Essence’s Mike Fisher
‘Scale Is There’ on Addressable TV: Essence’s Mike Fisher
13 Dec 2020
Privacy Concerns Make 0% Opt-In ‘Realistic’: OMD’s Luke Lambert
Privacy Concerns Make 0% Opt-In ‘Realistic’: OMD’s Luke Lambert
9 Dec 2020
Programmatic-First Focus Applies to Addressable Ads: DISH’s Dave Antonelli
Programmatic-First Focus Applies to Addressable Ads: DISH’s Dave Antonelli
9 Dec 2020
‘Audio Is Booming’ With On-Demand Growth: Triton’s Neal Schore
‘Audio Is Booming’ With On-Demand Growth: Triton’s Neal Schore
9 Dec 2020
‘Sky’s the Limit’ on Addressable Ad Growth: SpotX’s Matt McLeggon
‘Sky’s the Limit’ on Addressable Ad Growth: SpotX’s Matt McLeggon
6 Dec 2020
Local TV Shines As Viewers Seek Pandemic News: Carat’s Martha Matthews
Local TV Shines As Viewers Seek Pandemic News: Carat’s Martha Matthews
3 Dec 2020
Media Buyers Prioritize Transparency to Drive Efficiency: Xandr’s Sarah Warner Harms
Media Buyers Prioritize Transparency to Drive Efficiency: Xandr’s Sarah Warner Harms
2 Dec 2020