All posts by Rob Williams

Ad-Spend Data Provide Competitive Advantage: Mediabrands’ Chris Herlihey
Ad-Spend Data Provide Competitive Advantage: Mediabrands’ Chris Herlihey
7 Mar 2021
Data-Driven Strategy Drives Results for Marketers: MediaHub’s Elizabeth Daly
Data-Driven Strategy Drives Results for Marketers: MediaHub’s Elizabeth Daly
3 Mar 2021
Ad Impressions, Not Ratings Points, Are Key to Future of Local TV: Meredith’s Doug Lowe
Ad Impressions, Not Ratings Points, Are Key to Future of Local TV: Meredith’s Doug Lowe
3 Mar 2021
Connected TV Will ‘Outpace Market Expectations’: Disney’s Doug Fleming
Connected TV Will ‘Outpace Market Expectations’: Disney’s Doug Fleming
2 Mar 2021
Cookieless Future Renews Focus on Sustainable Media: MiQ’s Jason Furlano
Cookieless Future Renews Focus on Sustainable Media: MiQ’s Jason Furlano
2 Mar 2021
Cross-Platform Measurement Gains Traction in Canada: SMI’s Darrick Li
Cross-Platform Measurement Gains Traction in Canada: SMI’s Darrick Li
28 Feb 2021
Automated Media Sales Are Biggest Priority for Broadcasters: Cox’s Steve Pruett
Automated Media Sales Are Biggest Priority for Broadcasters: Cox’s Steve Pruett
28 Feb 2021
The Next Era of Digital Marketing: IBM’s Stipes on AI Advertising
The Next Era of Digital Marketing: IBM’s Stipes on AI Advertising
28 Feb 2021
Media Fragmentation Drives Demand for Spend Data: OMG’s Nicolas Grand
Media Fragmentation Drives Demand for Spend Data: OMG’s Nicolas Grand
25 Feb 2021
Measurement Is Key Challenge for Advanced TV Advertising: Merkle’s Andy Fisher
Measurement Is Key Challenge for Advanced TV Advertising: Merkle’s Andy Fisher
25 Feb 2021
Convergence Means ‘Best of Both Worlds’ for Linear, Digital: WideOrbit’s Will Offeman
Convergence Means ‘Best of Both Worlds’ for Linear, Digital: WideOrbit’s Will Offeman
23 Feb 2021
‘OTT Has Taken Center Stage’ for Consumers, Marketers: SpotX’s Sean Buckley
‘OTT Has Taken Center Stage’ for Consumers, Marketers: SpotX’s Sean Buckley
23 Feb 2021
Healthcare Marketers Have Key Role in Vaccination Effort: DeepIntent’s Chris Paquette
Healthcare Marketers Have Key Role in Vaccination Effort: DeepIntent’s Chris Paquette
22 Feb 2021
Digital Video Shines Amid Pressures on Media Spending: SMI’s Ben Tatta
Digital Video Shines Amid Pressures on Media Spending: SMI’s Ben Tatta
22 Feb 2021
Programmatic Revenue Grows with CTV Popularity: ViacomCBS’s Leo O’Connor
Programmatic Revenue Grows with CTV Popularity: ViacomCBS’s Leo O’Connor
18 Feb 2021
Digital Video Drives Demand for More Linear Targeting: Xandr’s Pete Doe
Digital Video Drives Demand for More Linear Targeting: Xandr’s Pete Doe
17 Feb 2021
Physician-Focused Ad Market Is Changing Fast with Programmatic Growth: Klick Health’s Jacob Lustig
Physician-Focused Ad Market Is Changing Fast with Programmatic Growth: Klick Health’s Jacob Lustig
17 Feb 2021
Ad Serving is the Foundation of a CTV Tech Stack: Publica’s Ben Antier
Ad Serving is the Foundation of a CTV Tech Stack: Publica’s Ben Antier
15 Feb 2021
CTV Offers More Data Insights for Marketers: Cadillac CMO Melissa Grady
CTV Offers More Data Insights for Marketers: Cadillac CMO Melissa Grady
11 Feb 2021
Streaming Complements Linear TV to Engage Sports Fans: Disney’s Danielle Brown
Streaming Complements Linear TV to Engage Sports Fans: Disney’s Danielle Brown
10 Feb 2021