All posts by Rob Williams

‘We’re Going After Everyone’ with Growth Strategy: Peacock’s Patricia Hadden

15 Jul 2020

‘AVOD World Will Be Booming’: Magnite’s Michael Barrett

15 Jul 2020

Viewer Experience Drives Ad Strategy for HBO Max: WarnerMedia’s Joe Hogan

14 Jul 2020

IAB Wraps 1st Virtual NewFronts With Eye Toward Future Growth

13 Jul 2020

Advertisers Seek Digital Flexibility from Linear TV: WarnerMedia’s Joe Hogan

13 Jul 2020

Getting Ready for Return of Live Sports: Turner’s Frank Wall

9 Jul 2020

‘We Need to Prove TV Can Do More’: 605’s Noah Levine

8 Jul 2020

Pandemic’s Effects on Video Production Are Likely to Last: CNN’s Otto Bell

7 Jul 2020

Marketers Seek Ad Flexibility Like Digital Platforms Offer: Omnicom’s Sal Candela

2 Jul 2020

Tubi Delivers Audiences Not Reached by Linear TV: Fox’s Marianne Gambelli

30 Jun 2020

Valuing Older, Higher-Income Households: Discovery’s Jon Steinlauf

25 Jun 2020

Streaming Apps Drive Sales Growth During Pandemic: Discovery’s Jon Steinlauf

24 Jun 2020

Linear TV, OTT Can Complement Audience Reach: Disney’s Rita Ferro

22 Jun 2020

Linear TV Will Be More Data-Driven with Addressable Ads: Matterkind’s Muzzy

18 Jun 2020

‘We Are Encouraged by the Second Quarter Scatter Market’: NBCU’s Laura Molen

16 Jun 2020

Scatter Market Is Rebounding Into Third Quarter: ViacomCBS’s Ross

15 Jun 2020

‘We Need the Upfront to Move From the 20th to the 21st Century’: Essence’s Gerber

15 Jun 2020

ViacomCBS’s Ross Sees Pandemic As Way to Deepen Ties With Advertisers

14 Jun 2020

‘We Made a Huge Bet on Streaming’: Hershey’s CMO Baskin

11 Jun 2020

Programmatic Video Gets More Attention Among Buyers: GroupM’s Brown

10 Jun 2020