Robert Williams

CANNES – Generative artificial intelligence, the technology behind popular apps such as a ChatGPT, still depends on human creativity as the driving force behind true innovation. For marketers, the goal of engaging high-quality audiences with content and experiences that are personal and timely are feasible with time-saving AI tools. Generative AI can boost creative capabilities, […]

It’s essential in today’s omnichannel world to understand and align user behaviors to your holistic marketing strategy to make confident, comprehensive investment decisions. Social video app TikTok can help brands engage consumers through the entire purchase funnel from awareness and consideration to conversion and final sale. TikTok’s experts on how measurement, data and privacy work […]

AMENIA, N.Y. – Commerce media is extending beyond retailers that sell advertising as other kinds of businesses aim to help marketers grab the attention of consumers and to drive sales. United Airlines this year started Kinective Media with the goal of connecting its millions of customers with brands through what’s being called traveler media. “What […]

AMENIA, N.Y. – Retailers that sell advertising have grown more sophisticated in their understanding of what marketers and agencies demand from their media partners. “They’re looking at what the buyer’s needs are, how the buyer workflows are happening today, and how they can help kind of ease those pain points and friction points in the […]

Millions of households have connected their televisions to the internet, challenging marketers to find ways to reach audiences who spend time with traditional linear programming or streaming video. Connected television gives advertisers tools that have been developed for digital advertising. “Over the last two or so years, programmatic has become more at the forefront from […]

CANNES – Artificial intelligence is shaping the way media and marketing professionals do their jobs, giving them tools to enhance the look and feel of advertising. “It’s been incredibly transformative, especially over this last year,” Andrew Slater, vice president of enterprise sales at Celtra, said in this interview with Lisa Granatstein, editorial director of Beet.TV, […]

Outbrain on Thursday said it agreed to buy video advertising platform Teads from Altice International in a $1 billion deal that will create a digital media platform reaching 2 billion consumers worldwide. “It’s a real a transformational deal,” David Kostman, chief executive of Outbrain, said in this video interview with Beet.TV contributor Rob Williams. “The […]

CANNES — In an afternoon panel, industry leaders discuss how retail media drive results for consumer packaged goods brands. Retail media helps shoppers discover, engage with, experience and purchase brands. This landscape creates a new canvas for building brands, meeting consumers where they are with highly relevant experiences that establish brand value and deliver sales […]

CANNES – Retailers that sell advertising typically have deep troves of consumer data to help brands make better decisions about whom to target in campaigns. Their retail media networks can deliver improved results when combined with social media, such as the photo-messaging app Snapchat. “Pretty much every retail media network, every manufacturer that we deal […]

Consumers are gaining more control over how their personal information are shared with brands, pushing marketers get the most out of contextual advertising – or placing ads next to content that’s most likely to engage a target audience. Advances in artificial intelligence are helping to strengthen contextual signals amid this shift. “The evolution of how […]

CANNES — In a morning panel at the Global Leadership Summit: Retail & Commerce Media, Brian Gleason from ad-tech pioneer Criteo discusses how commerce media is changing the way marketers reach and influence consumers through relevant and personalized ads. Commerce media is uniquely positioned to address the “Browse to Buy” and “From Couch to Cart” […]

CANNES – Going on a trip typically immerses consumers in multiple steps of planning, researching, budgeting, booking and finally setting off. Each stage of this consumer journey is an opportunity for brands to create a shoppable moment for a highly engaged audience. “We look at the travel journey as really fluid across all of the […]

CANNES – Retailers that sell advertising make up a fast-growing part of the media marketplace. Drugstore chain CVS Pharmacy’s CVS Media Exchange, or CMX, recently began collaborating with demand-side platform The Trade Desk for self-service media buying. “Connected innovation for us is really at the center of everything that we do. It really bridges how […]

CANNES – The automated buying and selling of digital advertising can be frustrating for marketers who want to ensure their media spending generates results. Some of these challenges are evident in the programmatic marketplace for connected-television advertising. “The number one thing that we find that comes up from a buyer perspective is transparency,” Michael Kuntz, […]

AMENIA, N.Y. – Google this summer ended a plan to remove tracking cookies from its popular Chrome browser after four years of delays and disagreements with marketers and advertising agencies. The search giant is giving people more choice in how their personal data are collected and used by advertisers. “Third-party cookies have always been terrible […]

CANNES – Retailers that sell advertising make up one of the fastest-growing parts of the media marketplace. Drugstore chain CVS Pharmacy in 2020 set up a retail media network called CVS Media Exchange, or CMX, to provide marketers with a way to reach audiences based on their product searches and membership in its loyalty program. […]

CANNES – Households that connect their televisions to the internet enter a digital world filled with a growing number of streaming-video apps. The publishers of those apps are seeking ways to achieve the highest sales of advertising from the automated, or programmatic, marketplace of sell-side platforms (SSPs) and demand-side platforms (DSPs). “There is a lot […]

CANNES – In-flight magazines and catalogs are rarely found on planes these days, but that doesn’t mean marketers are left without ways to engage consumers throughout their travel experiences. With the launch of Kinective Media, carrier United Airlines is setting up a version of a retail media network to help advertisers reach advanced audiences. “We’re […]

CANNES – Privacy laws in many parts of the world have limited how brands can use people’s personally identifiable information for advertising and marketing. Amid these restrictions on the data they collect, brands must find ways to collaborate with other data sources to improve the effectiveness of their ad campaigns. Data collaboration is “how you […]

CANNES – Retailers that sell advertising have emerged as one of the fastest-growing segments of the media marketplace. The enthusiasm for these retail media networks, and commerce media at large, was evident at the Cannes Lions International Festival of Creativity. “For the first time, we’re able to stitch together the customer journey, or the consumer […]