All posts by Rob Williams

Your TV Ads Might be Playing to an Empty Room: Viant CEO Tim Vanderhook
5 May 2026
Commerce Media Wants the Whole Purchase Funnel: Pacvue’s Michael Foulkes
4 May 2026
Retail Media Wants Your Budget, But It Needs to Earn It: Bayer’s Ryan Verklin
29 Apr 2026
POSSIBLE 2026 Tops 7,500 Attendees, Announces Lisbon Expansion
28 Apr 2026
AI Shopping Agents are Still in Beta, Need More Training: Mirakl’s Amelia Van Camp
28 Apr 2026
Beet@20: Peter Naylor of Nielsen Says Personalization Is Coming for Everything
26 Apr 2026
Late to Retail Media Means Right on Time: Ace Hardware’s Molly Hjelm
22 Apr 2026
Marketers Must Impress Machines in Age of AI: IAB’s Caroline Geigerich
21 Apr 2026
Retail Media Must Grow Up Fast: Albertsons Media Collective’s Brian Monahan
20 Apr 2026
Beet@20: Bill Koenigsberg of Horizon Media Says Culture Still Crushes Ego
19 Apr 2026
Turn Data and AI Into Measurable Outcomes: Comcast Advertising’s Dawn Williamson
15 Apr 2026
TV Home Screens Are Premium Real Estate for Brands: TiVo Ad’s Matt Milne
15 Apr 2026
Viant to Acquire TVision, Bringing Attention Metrics Into DSP Wars
15 Apr 2026
AI Is Eating the Internet’s Lunch and Not Picking Up the Check: AJL Advisory’s Lou Paskalis
14 Apr 2026
Sir Martin Sorrell Marks Beet@20 With Warning That AI Is Upending Advertising
13 Apr 2026
Ad Context Is King and Programmatic Isn’t the Villain Anymore: Digitas’ Liane Nadeau
8 Apr 2026
Ads Should Tell Stories, Not Interrupt Them: TikTok’s Keiko Mori
7 Apr 2026
Retail Media Wants to be More Than a Line Item for Marketers: Macy’s Michael Krans
5 Apr 2026
Commerce Media Needs Less Drama, More Co-Building: Digitas’ Christa Klausner
31 Mar 2026
Partnership with Allen Media will Make News Advertising Cool Again: Anoki AI’s Abbey Thomas
30 Mar 2026