Robert Williams

For Genentech, a biotech pioneer at the intersection of science and storytelling, success in media campaigns goes far beyond impressions or clicks. “Success for us is the incremental revenue and ROI that we can drive with TV ads for the brand,” said Gozde Dinc, director of media, strategic partnerships and innovation in digital marketing at […]

The evolution of commerce demands a more connected, collaborative approach across creative, media and technology teams, said Amie Owen, global chief commerce officer at Interpublic Group’s IPG Mediabrands. She described how advertisers are rethinking their operating models to achieve “total commerce” in this interview with Beet.TV contributor David Kaplan during Advertising Week New York. Such […]

ORLANDO, FLA. – Marketers can’t prove the value of their ad investments without direct access to their own data, and that needs to change, says David Fogarty, evp of data excellence and privacy at the Association of National Advertisers. In a conversation with Beet.TV’s David Kaplan at the ANA Masters of Marketing conference, Fogarty said […]

Nearly a year after Innovid’s merger with Flashtalking as part of Mediaocean, the integration of the two ad tech firms has not only gone smoothly—it’s paved the way for a new AI-powered phase in creative and media optimization. Speaking with Beet.TV’s editorial director Lisa Granatstein, Innovid Co-founder and Chief Executive Zvika Netter said the combined […]

Connected television and retail media are redefining how health and wellness brands connect with patients and physicians, said Melissa Gordon-Ring, global president at IPG Mediabrands Health. These platforms give agencies a “deeper level of insight” into patient and physician behavior while maintaining safety and privacy standards, she said in this interview with Beet.TV contributor David […]

The definition of “attention” and “performance” is expanding rapidly for healthcare advertisers, said Clifton Covey, senior vice president and group director of digital activation at WPP’s CMI Media Group. Speaking with Beet.TV Editorial Director Lisa Granatstein, Covey said there’s no “one size fits all” model for optimization and measurement in the industry. “The gold standard […]

The next frontier of marketing lies not in digital screens but in the physical world, and that artificial intelligence and creativity will define who wins there, says Tim Armstrong, founder and chief executive of digital connection company Flowcode. The former AOL and Google executive described n this conversation with Beet.TV contributor David Kaplan how Flowcode […]

The open internet continues to serve as a powerful channel for advertisers seeking scale and accessibility. But the advent of generative AI is rapidly reshaping how that potential is realized. The technology is ushering in “a unique opportunity to gain even more precision and relevance,” said Jeremy Arditi, co-president and chief business officer, Americas, at […]

Ensuring that ads enhance rather than interrupt the viewing experience should be a priority for every brand, said Alex Stone, senior vice president and managing director of enterprise partnerships at Horizon Media. Speaking with Beet.TV contributor David Kaplan, Stone emphasized that Horizon prioritizes “respectful ad formats,” placements designed to be additive, not intrusive. “We take […]

Kate Ludwig, senior vice president of advanced TV partnerships at Swoop, says the company’s approach to personalized outreach in healthcare advertising hinges on strict adherence to privacy regulations. Speaking with Beet.TV Editorial Director Lisa Granatstein, Ludwig described how Swoop’s advanced TV partners serve as the “connective tissue” between data innovation and compliance. By aligning with […]

LAS VEGAS –Instore retail media represents the “natural evolution” of the broader retail media category, said Marlow Nickell, founder of Grocery TV. Speaking with Beet.TV contributor David Kaplan at the Groceryshop convention, Nickell said the shift from online to physical locations reflects where most transactions actually occur. “When you think about it, 90-plus percent of […]

“Value” is far more than a financial metric — it’s about driving meaningful change for clients’ businesses, said Stephan Indich, executive vice president and head of integrated investment at Interpublic Group’s Mediahub Worldwide. While cost savings remain important, value must also come through insights, creativity and collaboration, he said in this interview with Beet.TV contributor […]

Procter & Gamble’s Chief Brand Officer Marc Pritchard says enduring brands aren’t built on fleeting trends but on a deep understanding of consumers and a clear sense of purpose. Speaking with Beet.TV contributor David Kaplan at the ANA Masters of Marketing conference, Pritchard described how classic brand-building principles continue to guide P&G’s strategy even as […]

Advertisers should rethink what “reach” really means, said Kelley Rapport, vice president and director of precision at Publicis Groupe’s Digitas North America. Instead of trying to reach everyone, Rapport said brands should prioritize quality interactions, meeting the right audience, with the right message at the right time. “It’s important to get in front of the […]

“AI really is reshaping every aspect of media,” said Neala Brown, senior vice president of strategy and insights at Teads, the global digital media platform known for its outstream video formats. Speaking with Beet.TV contributor David Kaplan, Brown said the rise of generative AI is revolutionizing how video is created, adapted and optimized across platforms. […]

In an advertising landscape defined by economic uncertainty and fast-changing consumer behavior, flexibility has become a defining principle of modern media investment, said Marcy Greenberger, chief investment officer of UM Worldwide, during a Beet.TV interview with contributor David Kaplan during Advertising Week New York. “In a world of economic uncertainty and unpredictable client business performance, […]

Interactive entertainment has become a cornerstone of omnichannel media strategy, said Ben Hovaness, chief media officer at OMD Worldwide. “We see interactive entertainment playing two key roles,” he said in this interview with Beet.TV contributor David Kaplan. “The first is providing incremental reach plus depth reach because it enables us to reach many individuals who […]

LAS VEGAS – Retail media’s rapid evolution has made data collaboration an essential tool for both advertisers and retailers, said Liz Roche, vice president of media and measurement at Albertsons Media Collective, during an interview with Beet.TV’s David Kaplan at the Groceryshop convention. “Data collaboration is absolutely the name of the game right now,” Roche […]

As retailers look to bridge the gap between digital and physical shopping, T-Mobile Ad Solutions is betting big on the rise of in-store retail media. Cherian Thomas, senior director of retail media and digital out-of-home at T-Mobile Ad Solutions, told Beet.TV contributor David Kaplan that while bringing digital capabilities inside brick-and-mortar environments is challenging, it’s […]

Technology has changed not just how people communicate with one another, but also how they connect with brands, said Kara Manatt, executive vice president of intelligence solutions at Interpublic Group’s Magna Global. “I work on a team at Magna that conducts custom research in-house focused on helping our clients make better buying decisions,” Manatt said […]