All posts by Rob Williams

Gen Z Still Wants Radio, Podcasts and Actual Humans: iHeartMedia’s Lainie Fertick
Gen Z Still Wants Radio, Podcasts and Actual Humans: iHeartMedia’s Lainie Fertick
27 Sep 2026
Retail Media Bridges Its Onsite-Offsite Divide with Improved Ties
Retail Media Bridges Its Onsite-Offsite Divide with Improved Ties
23 Sep 2026
AI Takes Over Performance Marketing’s Busywork, With Humans Still Holding the Map
AI Takes Over Performance Marketing’s Busywork, With Humans Still Holding the Map
22 Sep 2026
Trust Becomes Advertising’s Most Valuable Currency in AI Era
Trust Becomes Advertising’s Most Valuable Currency in AI Era
22 Sep 2026
Commerce Media Moves Beyond the Checkout Aisle in Omnichannel Push
Commerce Media Moves Beyond the Checkout Aisle in Omnichannel Push
21 Sep 2026
Agentic AI Won’t Kill Premium Media, but It Will Make It Prove Its Value
Agentic AI Won’t Kill Premium Media, but It Will Make It Prove Its Value
21 Sep 2026
Why Curation and Cultural Relevance Convert Premium Consumers: Chase Media’s Sam Palmer
Why Curation and Cultural Relevance Convert Premium Consumers: Chase Media’s Sam Palmer
21 Sep 2026
HSR’s Maggie Sellers Takes Brand Building Beyond the Algorithm
HSR’s Maggie Sellers Takes Brand Building Beyond the Algorithm
21 Sep 2026
Marketers Must Connect Data, AI and Creative to Maximize Results
Marketers Must Connect Data, AI and Creative to Maximize Results
20 Sep 2026
Retail Media Confronts Its Grading-Your-Own-Homework Problem
Retail Media Confronts Its Grading-Your-Own-Homework Problem
20 Sep 2026
Google’s Peentoo Patel Sees AI Turning Adtech Hours Into Minutes
Google’s Peentoo Patel Sees AI Turning Adtech Hours Into Minutes
20 Sep 2026
Adobe’s Ryan Fleisch Wants Marketers to Escape the Data Silo Factory
Adobe’s Ryan Fleisch Wants Marketers to Escape the Data Silo Factory
16 Sep 2026
Electronic Arts’ Alex Dao, LiveRamp’s Frederick Stanichev and DoorDash’s Katie Daleo Turn Marketing Into Moments
Electronic Arts’ Alex Dao, LiveRamp’s Frederick Stanichev and DoorDash’s Katie Daleo Turn Marketing Into Moments
16 Sep 2026
Brands Must Take Holistic Approach to AI: Flywheel’s Amie Owen
Brands Must Take Holistic Approach to AI: Flywheel’s Amie Owen
16 Sep 2026
Basis’ Mike Olson and PHD’s Emily Costello Want Agentic AI to Work, Not Just Look Busy
Basis’ Mike Olson and PHD’s Emily Costello Want Agentic AI to Work, Not Just Look Busy
16 Sep 2026
AI Can Scale Marketing, but Human Taste Still Sets It Apart
AI Can Scale Marketing, but Human Taste Still Sets It Apart
16 Sep 2026
Video Podcasts Open New Doors for Advertisers: Omnicom Media’s Maureen Bosetti
Video Podcasts Open New Doors for Advertisers: Omnicom Media’s Maureen Bosetti
15 Sep 2026
Playing It Safe May be a Brand’s Riskiest Move: Amazon’s Lauren Anderson
Playing It Safe May be a Brand’s Riskiest Move: Amazon’s Lauren Anderson
15 Sep 2026
Dick’s, CVS and Fluent Find Commerce Media’s Next Growth Spurts
Dick’s, CVS and Fluent Find Commerce Media’s Next Growth Spurts
15 Sep 2026
Creators are Becoming Television’s New Showrunners: WPP Media’s Adam Shlachter
Creators are Becoming Television’s New Showrunners: WPP Media’s Adam Shlachter
13 Sep 2026