All posts by Rob Williams

Consumers Are Going to Miss Third-Party Cookies:  Goodway’s Jay Friedman
Consumers Are Going to Miss Third-Party Cookies: Goodway’s Jay Friedman
1 Dec 2020
TV Needs an Impression-Based Currency for Pay-Per-Performance: Sinclair’s Rob Weisbord
TV Needs an Impression-Based Currency for Pay-Per-Performance: Sinclair’s Rob Weisbord
1 Dec 2020
Programmatic Campaigns Are Getting More Cohesive From ‘Pitch to Pay’: Magnite’s Adam Lowy
Programmatic Campaigns Are Getting More Cohesive From ‘Pitch to Pay’: Magnite’s Adam Lowy
30 Nov 2020
‘Cookie-Cutter’ Media Buys Don’t Work in Politics: NYI’s  Randi Langford
‘Cookie-Cutter’ Media Buys Don’t Work in Politics: NYI’s Randi Langford
22 Nov 2020
E-Detailing, Telehealth Are Key Marketing Priorities Amid Pandemic: Heartbeat’s Dan Haller
E-Detailing, Telehealth Are Key Marketing Priorities Amid Pandemic: Heartbeat’s Dan Haller
22 Nov 2020
Fans Are Excited for Comeback in Live Sports: Turner’s Marybeth Strobel
Fans Are Excited for Comeback in Live Sports: Turner’s Marybeth Strobel
19 Nov 2020
Advertisers Want Mix of Traditional Spots, Branded Content: Altice’s Jon Steinberg
Advertisers Want Mix of Traditional Spots, Branded Content: Altice’s Jon Steinberg
18 Nov 2020
‘Patient-Modeled Audiences’ Improve Programmatic ROI for Healthcare Marketers: DeepIntent’s Chris Paquette
‘Patient-Modeled Audiences’ Improve Programmatic ROI for Healthcare Marketers: DeepIntent’s Chris Paquette
17 Nov 2020
OTT Shows Key Strength in Impression-Based Targeting: Pinnacle’s Kate Diehl
OTT Shows Key Strength in Impression-Based Targeting: Pinnacle’s Kate Diehl
12 Nov 2020
Healthcare Media Embraces Programmatic Sales: Haymarket’s Louis Naimoli
Healthcare Media Embraces Programmatic Sales: Haymarket’s Louis Naimoli
9 Nov 2020
OTT Platforms Point Way for Cookie-Less Future: Tubi’s Mark Rotblat
OTT Platforms Point Way for Cookie-Less Future: Tubi’s Mark Rotblat
9 Nov 2020
Local News Provides Superior Targeting for ‘Conquesting’: New York Interconnect’s Charlie Holmes
Local News Provides Superior Targeting for ‘Conquesting’: New York Interconnect’s Charlie Holmes
8 Nov 2020
Digital Lessons Apply to CTV Media Buys: Coke’s Chris Price
Digital Lessons Apply to CTV Media Buys: Coke’s Chris Price
5 Nov 2020
Local TV Buys Gain From Digital Insights: Hudson MX’s Jay Stevens
Local TV Buys Gain From Digital Insights: Hudson MX’s Jay Stevens
26 Oct 2020
TV Ads Move Toward Cross-Platform Delivery: ViacomCBS’s Travis Scoles
TV Ads Move Toward Cross-Platform Delivery: ViacomCBS’s Travis Scoles
26 Oct 2020
Indie Voters Are Now Paying Attention: Xandr’s Charlotte Lipman
Indie Voters Are Now Paying Attention: Xandr’s Charlotte Lipman
22 Oct 2020
‘We’re Breaking Silos for Audience-Based Buying’: OpenAP’s David Levy
‘We’re Breaking Silos for Audience-Based Buying’: OpenAP’s David Levy
22 Oct 2020
How MVPDs Will Extend Addressable Ads Nationwide: Comcast’s Larry Allen
How MVPDs Will Extend Addressable Ads Nationwide: Comcast’s Larry Allen
21 Oct 2020
‘TV Will Never Be the Same’: Comscore’s Carol Hinnant
‘TV Will Never Be the Same’: Comscore’s Carol Hinnant
20 Oct 2020
Geofencing’s Power Grows with Addressable TV : Propellant’s Brent LeVasseur
Geofencing’s Power Grows with Addressable TV : Propellant’s Brent LeVasseur
20 Oct 2020