All posts by Rob Williams

Marketers Are Ready for Pilots of Addressable Ads: Discovery’s Sam Garfield
Marketers Are Ready for Pilots of Addressable Ads: Discovery’s Sam Garfield
18 Oct 2020
‘Addressable Advertising at Scale Is Here’: Cox’s Beth Crotty
‘Addressable Advertising at Scale Is Here’: Cox’s Beth Crotty
15 Oct 2020
Samsung Opens up its DSP with Self-Serve Platform
Samsung Opens up its DSP with Self-Serve Platform
13 Oct 2020
Political Campaigns Have Grown to Trust Viewer Data: Effectv’s Dan Sinagoga
Political Campaigns Have Grown to Trust Viewer Data: Effectv’s Dan Sinagoga
9 Oct 2020
‘We’ve Come a Long Way in Identity Resolution’: Kinesso’s Lauren Bernard
‘We’ve Come a Long Way in Identity Resolution’: Kinesso’s Lauren Bernard
8 Oct 2020
Fragmentation Drives Urgency for Improved Media Metrics: CIMM’s Jane Clarke
Fragmentation Drives Urgency for Improved Media Metrics: CIMM’s Jane Clarke
7 Oct 2020
Video, Augmented Reality Are Key to Engaging Gen Z: Snap’s Peter Naylor
Video, Augmented Reality Are Key to Engaging Gen Z: Snap’s Peter Naylor
6 Oct 2020
Omnichannel Media Underpins Identity-Driven Future: TransUnion’s Matt Spiegel
Omnichannel Media Underpins Identity-Driven Future: TransUnion’s Matt Spiegel
4 Oct 2020
Omnichannel Marketing Has 3 Crucial Parts: OMD’s George Manas
Omnichannel Marketing Has 3 Crucial Parts: OMD’s George Manas
29 Sep 2020
Strong Results from Cable TV Spurred Shift in Media Buys: Grubhub’s Alex Weinstein
Strong Results from Cable TV Spurred Shift in Media Buys: Grubhub’s Alex Weinstein
23 Sep 2020
Context Is King for Brands Seeking Households with Kids: Wildbrain Spark’s Charles Gabriel
Context Is King for Brands Seeking Households with Kids: Wildbrain Spark’s Charles Gabriel
22 Sep 2020
Marketers Still Want Greater OTT Scale Amid Omnichannel Convergence: Publicis EVP Nicole Whitesel
Marketers Still Want Greater OTT Scale Amid Omnichannel Convergence: Publicis EVP Nicole Whitesel
21 Sep 2020
Consumer Focus Drives Omnichannel Strategy: Forrester’s Jim Nail
Consumer Focus Drives Omnichannel Strategy: Forrester’s Jim Nail
21 Sep 2020
‘People Want Seamless Interaction with Companies and Media’: Publicis Advisor Tobaccowala
‘People Want Seamless Interaction with Companies and Media’: Publicis Advisor Tobaccowala
21 Sep 2020
Paid Social Requires ‘Being a Strategist at Heart’: Essence’s Deborah King
Paid Social Requires ‘Being a Strategist at Heart’: Essence’s Deborah King
18 Sep 2020
TV Nets Now Agile, Flexible with Upfront at a Pivot Point, GM CMO Deborah Wahl
TV Nets Now Agile, Flexible with Upfront at a Pivot Point, GM CMO Deborah Wahl
16 Sep 2020
Unlocking the “Five I’s” of Omnichannel Advertising: Mediaocean’s Neuhauser
Unlocking the “Five I’s” of Omnichannel Advertising: Mediaocean’s Neuhauser
16 Sep 2020
‘Next-Gen TV Is Top Priority’ Amid Rapid Changes: Mediaocean’s Anupam Gupta
‘Next-Gen TV Is Top Priority’ Amid Rapid Changes: Mediaocean’s Anupam Gupta
16 Sep 2020
Leading Brands Follow Moviegoers Back to Theaters: NCM’s Cliff Marks
Leading Brands Follow Moviegoers Back to Theaters: NCM’s Cliff Marks
14 Sep 2020
Political Campaigns Vie for ‘Big Screen’ Access:  Xandr’s Steve Truxal
Political Campaigns Vie for ‘Big Screen’ Access: Xandr’s Steve Truxal
8 Sep 2020