The TradeDesk’s Philippa Snare: Take Time to Learn

LONDON – The digital media industry is going through a rapid transformation, accelerated by the global pandemic.  For marketers navigating a changing  landscape, taking time for learning is essential, suggests Philippa Snare, SVP for EMEA at The TradeDesk in this interview with Beet.TV’s Jon Watts. Snare recently moved from Facebook where she lead their Global […]

 

Pandemic Has Moved The OTT Industry 18 Month Ahead, Tru Optik’s Andre Swanston

STAMFORD,  CT —  The dramatic uptick in OTT viewing during the pandemic, has acelerate the medium by some 18 months, observes Andre Swanston, CEO and Founder of Tru Optik in this interview with Beet.TV The company provides an identity resolution that powers the streaming media ecosystem. The company works closely with data giant Transunion in […]

 

Getting Past the TV Upfront to an “Audience-Based World,” Omnicom’s Sullivan

The current crisis  is causing the media industry to “rethink what we do.”  It is making the TV Upfront less essential versus the time when clients want to negotiate, says Catherine Sullivan, Chief Investment Officer of the Omnicom Media Group, NA, in this interview with Beet.TV TV marketplace is moving inexorably to an “audience-based” world.  […]

 

Roku Unveils TV Ad Buying Solution

Roku has unveiled its OneView ad platform which integrates its vast subscriber data with the capabilities of the video DSP dataxu, which it acquired last year. “Identity is core to the offering,” says Dan Robbins, VP Ad Marketing at Roku, in this interview today about the new solutions.

 

Digital Media Exec Launches National Grassroots Bake Sale for Biden Campaign

BROOKLYN — Veteran digital media executive Domenic Venuto, who recently served as COO of Amobee and had earlier senior posts at The Weather Channel and Publicis, is harnessing his passion for bread baking, and his digital chops, to launch a grassroots bake sale to raise funds for the Biden for President campaign. He calls the […]

 

“People Before Profits,” Horizon Media Founder and CEO Bill Koenigsberg

Dealing with the immediate impact of  the COVID-19, with the agency’s 125 clients, was a sort of “massive triage,” says Bill Koenigsberg, CEO and Founder of Horizon Media, the largest privately-owned media buying agency, in this interview with Beet.TV It’s been difficult, but he sees the agency coming out of the crisis stronger, as it […]

 

Programmatic Advertising Must Align with Creative, Index Exchange CEO Andrew Casale

TORONTO  –  During the pandemic, many advertisers are slashing spending.  One principal reason is a lack of appropriate advertising.   Responding quickly, agencies are creating new executions. As a result, buying should come back in several categories in May and June, predicts Andrew Casale, President & CEO of Index Exchange, one of the largest independent programmatic […]

 

It’s a New Era of Outcome-Based Guarantees, LiveRamp’s Jay Prasad

LOS ANGELES — With the TV Upfront shelved, and an increasing amount of transactions happening in the scatter market, outcome-based guarantees need to be central to the new scenario, says Jay Prasad, Chief Strategy Officer of LiveRamp TV, in this interview with Beet.TV In his recent article published in AdExchanger, he advises: “To balance portfolios, […]

 

Ampersand’s Andrew Ward: We are Moving to Audience First vs. Demo’s

While advertising around age and demo for certain programming categories has been the legacy of television advertising, the business is moving inexorably to “audience first” with rich data directing decisioning and understanding attribution, says Andrew Ward, president of Ampersand, in this Beet.TV interview. Audience first solutions are not just for addressable TV but across all […]

 

Cannes Lions Chairman Philip Thomas: A Virtual Event Is “Impossible”

For Cannes Lions, the notion of replicating the event online, or making it “virtual” is not possible, says Philip Thomas, Chairman of Cannes Lions and president of events Ascential, the London based operator of the Festival, in this interview with Beet.TV He advises other event organizers that the lack of human interaction can’t be the […]

 

In Covid Crisis, Hoax Sites Proliferate, NewsGuard’s Steve Brill

Ad placements on news sites should be made by understanding the value of the publisher,  not always programmatically, by using key word blocking, says Steven Brill, co CEO of NewsGuard, in this interview with Beet.TV. He says that brand advertising are appearing increasingly on “hoax” sites which have been proliferating during the pandemic.    NewsGuard […]

 

FreeWheel Unifies Direct, Programmatic TV Buys

Comcast’s FreeWheel is releasing a capability that unifies the way it handles decision making for TV commercials bought both directly through traditional media sales channels and via programmatic technology. NBCUniversal, also owned by Comcast, and The Trade Desk, a large demand-side buying platform, have both signed up to use FreeWheel’s new unified decisioning. In a statement from […]

 

A Brief History of Broadcast and Cable TV: #BeetU, Session 1

Welcome to #BeetU – our weekly educational series for advertising and media during the COVID-19 crisis, hosted by Ashley Swartz, CEO of Furious Corp, longtime Beet contributor and the Dean of #BeetU. Using Furious’s comprehensive and interactive dictionary, TV101, as our guide, these sessions will unpack the terminology of advanced TV, serving as an introduction for […]

 

Nation’s Marketers Rallying around COVID-19 Response

In response to the pandemic, marketers need to shift from “story telling” to “story doing,” says Bob Liodice CEO of the ANA, the trade group of the the nation’s top marketers.  Not a time to sell product but to “embrace people,” he said in this interview with Beet.TV In addition to brands serving their customers […]

 

This Is an Incredibly Creative Time for Brands to Innovate, Laura Desmond

While the current crisis is taking a heavy toll on travel and retails companies, other brands can come through as they listen to consumers, retool their roadmap and invest, says Laura Desmond, former global CEO of media agency giant Starcom. She says that consumers are in control and smart marketers need to follow consumer trends […]

 

Pumping it Up: Workout Videos are Fast Growing Genre, Comscore

With millions staying a home during the pandemic, many are trying to stay in shape and workout videos are the fastest growing segments in Video on Demand (VOD) and other OTT devices, according to the Comscore. While streaming consumption is up overall 30 percent year-over-year for March, the fitness category is up nearly 150 percent.  […]

 

Marketers Turn to Interactive TV Units During the Crisis, Roku’s Levin

Interactive advertising units on OTT have been part of the landscape for several years. The form factor is getting a big boost from brand marketers during the pandemic, says Alison Levin of Roku, VP of Ads & Strategy at Roku in this interview with Beet.TV She explains that brands are seeking to provide direct feedback […]

 

MediaMath Partners with Peer39 for Alternative to “Blunt” Keyword Blocking

While traffic has soared at many news sites during the pandemic, digital advertising has declined as marketers have pulled back on budgets and many are using  keyword blocking to keep their marketing messages away from words mentioning coronavirus or COVID-19. MediaMath, one of the industry’s leading DSP’s, is urging marketers not to use “blunt” keyword […]

 

We Are Going to “Virtualize” Cannes Lions, MediaLink’s Michael Kassan

Nothing can replace the “magic” Cannes Lions, from its focus on creativity in the Palais to the shoulder-to-shoulder encounters along La Croisette, but it will be come back in force in 2021, says Michael Kassan, CEO of of MediaLink, a unit of Ascential, the London-based owner of Cannes Lions. Having the festival in France completely […]

 

“Not a Time to Sell: It’s a Time to Serve,” Cautions Mastercard’s Raja Rajamannar

While the current crisis may provide opportunities to sell, marketers need to be very careful warns  Raja Rajamannar, Chief Marketing & Communications Officer and President, Healthcare Business, Mastercard, in this interview with Beet.TV “It’s not the time to sell, it’s a time to serve,” he cautions the industry.  Marketers have to make real commitments to […]

 
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