Advertising Is Moving to “Outcomes, not Outputs,” 4A’s CEO Marla Kaplowitz

Advertising campaign success and agency compensation are increasingly tied to outcomes as measurement has become more robust, says Marla Kaplowitz, President and CEO of the 4A’s, the trade association of the advertising industry, in this podcast conversation with me. She speaks about the 4A’s four pillars of media responsibility. And reflects on how the pandemic […]

 
 

Talking About Building a “Responsible Media Future” with GroupM’s Kirk McDonald

It’s been nearly 2 years since many of us gathered in Cannes. I wish we were going back next month, sadly we’re not. We’ll be there next year. But the conversation around the pace of creativity and innovation and change remains constant, if not accelerated. Marking the two years since Cannes, we are doing a […]

 
 

Discovery/WarnerMedia Deal Will “Freeze” the Field, GroupM’s Wieser

The news of news of the Discovery-WarnerMedia deal will likely slow down momentum around entrance of the ad-supported impact of HBO Max, offering an opening for expansion for the streaming offerings from NBCU/Comcast and ViacomCBS, suggests Brian Wieser, Global President of Business Intelligence at GroupM, in this interview with Beet.TV There are many other implications […]

 
 

NBCUniversal Touts “One Platform” Offering at its Upfront

Peacock has the same primetime reach of the NBC network and is now considered the “third network,” joining Telemundo and NBC, says Mark Marshall, President of Advertising and Partnerships at NBCU, in this interview with Beet.TV Given the streaming reach, the focus for NBCU at its Upfront is a unified, cross-platform offering called One Platform. […]

 
 

Cannes Lions 2021: The Awards Are Back; Festival Goers to be “Avatars;” Rosé by the Hudson? My Interview with Philip Thomas

LONDON – Cannes Lions, the most anticipated and consequential advertising and media gathering, has been forced to be virtual for another year. But this year’s offering will be much more robust, explains Philip Thomas, CEO of Cannes Lions and head of the events business at Ascential. The biggest change is that the Lions, the awards […]

 
 

Innovation, Determination and a Business Class Upgrade: My Chat with Lance Neuhauser, President of Mediaocean

Very happy to welcome to the podcast Lance Neuhauser, a visionary leader and a great guy. Lance has a fascinating background as a veteran media agency executive at Omnicom and in recent years, as a pioneering entrepreneur. He is the co-founder of 4C Insights. Last year, the company was sold to Mediaocean where he now […]

 
 

From TV Sales House to Powerhouse in Advanced TV, My Chat with Nicolle Pangis, CEO of Ampersand

Welcome to this episode of the BeetCast. Today we kick off our second season with our new sponsor in Mediaocean. A huge thanks for the continuing partnership. Our guest today is Nicolle Pangis, CEO of Ampersand, the cable TV sales and data company owned by Comcast, Charter and Cox. More on Ampersand and its expanding […]

 
 

Scott Schiller to the TV Industry: “Be Open to Change, Be Ready, There Are No Sacred Cows”

Delighted to have Scott Schiller on this episode of the BeetCast. Scott is a media pioneer, leader and teacher. Many of you know him from his role at NBC Universal as Executive VP of Advertising. He is a former chairman of the IAB. Presently, Scott serves as Global Chief Commercial Officer of the ENGINE Group, […]

 
 

The “Mother of Addressable TV” Calls for a Revolution: “Data Must Be Free” declares Tracey Scheppach

he I am delighted to welcome my dear friend Tracey Scheppach to this episode of the #BeetCast. I call her the “mother of addressable TV”. Well, she didn’t exactly invent addressable TV but she was by all accounts the first buyer of the medium. She was deeply involved with pilot projects in Colorado and Alabama […]

 
 

TV is One of The Biggest Drivers of Organic Search, Kevin Krim, CEO of EDO

The most predictive signal for economic action is search and it’s the gateway to all lower funnel activities, says Kevin Krim, CEO of EDO. We’ve covered Kevin’s over the past 10 years in his leadership roles at Bloomberg and CNBC.We’ve spoken many times about the changes in TV news from linear to IP delivered. It’s […]

 
 

Xaxis Celebrates its 10th Anniversary as an “Outcome” Media Company, Gila Wilensky explains on the #BeetCast

This week, our podcast guest is with Gila Wilensky, President of of Xaxis US. She was appointed to the head the agency one year ago, coming from GroupM’s Essence where she was Head of Media Activation for North America. In 2013, Gila joined the growing Google account at Essence and built a team to run […]

 
 

Asian Americans: We Can’t Be “Invisible” Anymore, Yin Woon Rani

For many of us, the issue of hate against Asian Americans hasn’t been talked about. But through hate crimes, fostered by the pandemic and economic strains, this has become a pressing matter for us to understand and address, particularly for those of us in the marketing and media industries. To put this in perspective is […]

 
 

Contextual Advertising, Unique Identifiers Coming In Focus as Cookies Fade, Meredith’s Borsa on the #BeetCast

Alysia Borsa, President of Digital at Meredith Corporation, the giant lifestyle publisher, discusses how she is navigating the post-cookie world in this episode of the BeetCast with guest host Matt Spiegel, EVP for Media at TransUnion. She explains the rising value of contextual marketing, the need for unified identity solutions, and “clean rooms.” Addressing the […]

 
 

Corporate Responsibility Programs Must Become Partners for Systematic Change

SAN JUAN, PR – Companies should go beyond their established corporate responsibility programs to become partners in transformation. There is an opportunity to become deep and longterm partners and to bring systematic change, urges Olga Ramos, President of the Boys & Girls Clubs of Puerto Rico in this video session with Rita Ferro, President of […]

 
 

Diversity at DDB is Driving Business to This Venerable Madison Avenue Agency

Diversity and inclusion among the ranks is essential, but it’s the impact of a diverse workforce on the work that that serves client needs and drives incremental business, says Justin Thomas-Copeland, CEO of DDB North America, in this fireside conversation with Rita Ferro, President of Disney Advertising Sales. Thomas-Copeland, the first Black CEO of the […]

 
 

Streaming Podcasts vs Downloads: A Big Reset of the Medium, Driven by Spotify

Since its inception, the distribution of podcasts has relied on a downloaded file, sent to users via RSS feed. But that system has limitations in understanding consumption. It’s akin to delivering a magazine but not knowing if it was opened or read. Spotify’s platform for podcast distribution is streaming as it is for music. The […]

 
 

Being Their “Authentic Selves” Led These Two Latinas to the Top

For many first generation immigrants, assimilation into mainstream society is a top priority. For Nancy Reyes, the daughter of an El Salvadorian mother, it was a necessity borne out of fear of immigration enforcement and deportation. Having fully assimilated, the Harvard-educated ad executive eventually found that reconnecting with her “authentic self” was important in her […]

 
 

Pooja Midha Joins Comcast Advertising, Following Her “North Star” to TV Transformation

Pooja Midha, a longtime advanced TV executive at MTV and Disney, and most recently CEO of true[x], has joined Comcast Advertising as Chief Growth Officer, a new position, the company announced on Thursday. We sat down with her to talk about her vision o the industry and her decision to join Comcast. She speaks about […]

 
 

“Multicultural Thinking Is Front and Center,” PHD’s Mike Solomon

CHICAGO – Previously the domain of boutique agencies and specialty divisions. multicultural marketing is now “front and center,” says Mike Solomon, Chief Operating Officer of Omnicom’s PHD US unit in this Beet.TV video hosted by Rita Ferro, President of Disney Advertising Sales for The Walt Disney Company. This was among the the topics in this […]

 
 

Being “Authentic” Means Being Empowered to Lead, Citi’s Carla Zakhem-Hassan

As an immigrant, war refugee and an Arab, Carla Zakhem-Hassan sought to assimilate into American society, but she discovered she needed be true to herself and her life experience. While she “didn’t look like a person of color” or sound like someone from outside the U.S., she felt like an “imposter,” she says in this […]

 
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