Andy Plesser
Global Forum on Responsible Media – Watch the Program on Demand
This is the Global Forum on Responsible Media, which was originally streamed on June 23. You can watch the full program here, on this page. Please find information on the event including the speakers and agenda here. Please follow and join the conversation on Twitter and LinkedIn by using #ResponsibleMedia This program is presented by […]
Making Media Responsible: Rallying Around Essential Conversations on June 23, Kirk McDonald Explains
GroupM has taken a stand on what it calls media responsibility, outlining a framework of five key pillars. This initiative is the basis of a half-day Global Forum on June 23, produced by Beet.TV in collaboration with GroupM and the 4A’s. We spoke with Kirk McDonald, CEO of GroupM NA about the event and his […]
#BeetCast: Investing in Diversity Needs More Inclusive Planning and Measurement, Spark Foundry’s Jason Smith
While we are focused this week on our June 23 Responsible Media event around initiatives from GroupM, other media agencies charting their own course to to a more inclusive, sustainable media landscape. In this week’s episode of the #BeetCast we explore the topic through the initiatives of the Publicis Groupe and the Spark Foundry agency. […]
On the #BeetCast: Dentsu Media’s Doug Rozen on the Imperative around “Meaningful Media”
This week our guest is Doug Rozen, CEO of Dentsu Media Americas. Doug has been a media innovator for many years. We’ve covered him extensively at OMD then 360i and now as the newly named head of media at Dentsu Americas. Doug articulates the vision of his company as becoming more meaningful to the consumer […]
ANA Returns to In-Person Events this Week with the Annual Media Conference
For the past 15 months, the ANA, has shifted completely to virtual, with all the organization’s hundreds of events, meeting and training going online. This will change this week with the ANA Media Conference in Aventura, Florida, one of the first major industry events to take place in person, albeit with a sizable portion of […]
On the #BeetCast: Wavemaker Americas’ CEO Louisa Wong
My guest this week is Louisa Wong, Wavemaker CEO of the Americas. She is a pioneer in the programmatic space, starting her career on the sell side with stints at AOL, CNET and at Sky where she headed the satellite company’s trading desk. She joined the buy side in the early days of Dentsu’s Amnet […]
Univision’s Riess Urges All Brands to Invest in Spanish Language Media
U.S. Hispanics now comprise some 20 percent of the U.S. population, and it is the fastest growing consumer demographic sector. Advertisers who don’t participate in the Spanish-language media are missing an essential opportunity and losing return on their market spend, says Dan Riess, EVP and Chief Growth Officer of Univision in this interview with Beet.TV […]
Advertising Is Moving to “Outcomes, not Outputs,” 4A’s CEO Marla Kaplowitz
Advertising campaign success and agency compensation are increasingly tied to outcomes as measurement has become more robust, says Marla Kaplowitz, President and CEO of the 4A’s, the trade association of the advertising industry, in this podcast conversation with me. She speaks about the 4A’s four pillars of media responsibility. And reflects on how the pandemic […]
Talking About Building a “Responsible Media Future” with GroupM’s Kirk McDonald
It’s been nearly 2 years since many of us gathered in Cannes. I wish we were going back next month, sadly we’re not. We’ll be there next year. But the conversation around the pace of creativity and innovation and change remains constant, if not accelerated. Marking the two years since Cannes, we are doing a […]
Discovery/WarnerMedia Deal Will “Freeze” the Field, GroupM’s Wieser
The news of news of the Discovery-WarnerMedia deal will likely slow down momentum around entrance of the ad-supported impact of HBO Max, offering an opening for expansion for the streaming offerings from NBCU/Comcast and ViacomCBS, suggests Brian Wieser, Global President of Business Intelligence at GroupM, in this interview with Beet.TV There are many other implications […]
NBCUniversal Touts “One Platform” Offering at its Upfront
Peacock has the same primetime reach of the NBC network and is now considered the “third network,” joining Telemundo and NBC, says Mark Marshall, President of Advertising and Partnerships at NBCU, in this interview with Beet.TV Given the streaming reach, the focus for NBCU at its Upfront is a unified, cross-platform offering called One Platform. […]
Cannes Lions 2021: The Awards Are Back; Festival Goers to be “Avatars;” Rosé by the Hudson? My Interview with Philip Thomas
LONDON – Cannes Lions, the most anticipated and consequential advertising and media gathering, has been forced to be virtual for another year. But this year’s offering will be much more robust, explains Philip Thomas, CEO of Cannes Lions and head of the events business at Ascential. The biggest change is that the Lions, the awards […]
Innovation, Determination and a Business Class Upgrade: My Chat with Lance Neuhauser, President of Mediaocean
Very happy to welcome to the podcast Lance Neuhauser, a visionary leader and a great guy. Lance has a fascinating background as a veteran media agency executive at Omnicom and in recent years, as a pioneering entrepreneur. He is the co-founder of 4C Insights. Last year, the company was sold to Mediaocean where he now […]
From TV Sales House to Powerhouse in Advanced TV, My Chat with Nicolle Pangis, CEO of Ampersand
Welcome to this episode of the BeetCast. Today we kick off our second season with our new sponsor in Mediaocean. A huge thanks for the continuing partnership. Our guest today is Nicolle Pangis, CEO of Ampersand, the cable TV sales and data company owned by Comcast, Charter and Cox. More on Ampersand and its expanding […]
Scott Schiller to the TV Industry: “Be Open to Change, Be Ready, There Are No Sacred Cows”
Delighted to have Scott Schiller on this episode of the BeetCast. Scott is a media pioneer, leader and teacher. Many of you know him from his role at NBC Universal as Executive VP of Advertising. He is a former chairman of the IAB. Presently, Scott serves as Global Chief Commercial Officer of the ENGINE Group, […]
The “Mother of Addressable TV” Calls for a Revolution: “Data Must Be Free” declares Tracey Scheppach
he I am delighted to welcome my dear friend Tracey Scheppach to this episode of the #BeetCast. I call her the “mother of addressable TV”. Well, she didn’t exactly invent addressable TV but she was by all accounts the first buyer of the medium. She was deeply involved with pilot projects in Colorado and Alabama […]
TV is One of The Biggest Drivers of Organic Search, Kevin Krim, CEO of EDO
The most predictive signal for economic action is search and it’s the gateway to all lower funnel activities, says Kevin Krim, CEO of EDO. We’ve covered Kevin’s over the past 10 years in his leadership roles at Bloomberg and CNBC.We’ve spoken many times about the changes in TV news from linear to IP delivered. It’s […]
Xaxis Celebrates its 10th Anniversary as an “Outcome” Media Company, Gila Wilensky explains on the #BeetCast
This week, our podcast guest is with Gila Wilensky, President of of Xaxis US. She was appointed to the head the agency one year ago, coming from GroupM’s Essence where she was Head of Media Activation for North America. In 2013, Gila joined the growing Google account at Essence and built a team to run […]
Asian Americans: We Can’t Be “Invisible” Anymore, Yin Woon Rani
For many of us, the issue of hate against Asian Americans hasn’t been talked about. But through hate crimes, fostered by the pandemic and economic strains, this has become a pressing matter for us to understand and address, particularly for those of us in the marketing and media industries. To put this in perspective is […]
Contextual Advertising, Unique Identifiers Coming In Focus as Cookies Fade, Meredith’s Borsa on the #BeetCast
Alysia Borsa, President of Digital at Meredith Corporation, the giant lifestyle publisher, discusses how she is navigating the post-cookie world in this episode of the BeetCast with guest host Matt Spiegel, EVP for Media at TransUnion. She explains the rising value of contextual marketing, the need for unified identity solutions, and “clean rooms.” Addressing the […]