Media Biz is Shifting from Digital to TV/Premium Video, NBCu’s Linda Yaccarino

CANNES – In light of a successful TV Upfront season and other developments, there is an “obvious” shift from an “over application” of digital video to TV or premium video in decision making of marketers, says Linda Yaccarino, Chairman, Advertising Sales & Client Partnerships, NBC Universal, in this interview with Beet.TV This video was recorded at Cannes […]


Cannes 2016: Moguls, Convergence and Big Deals, says MediaLink’s Millard

CANNES –  This year’s Cannes Lions was notable for its deal making and the formation of “serious” partnerships, says Wenda Harria Millard, COO of the powerhouse consultancy MediaLink, in this interview with Beet.TV She says it was “different” this year as many of the most of the media “moguls” descended on the French Riviera — […]


Piers Morgan Says Twitter Amplifies his Daily Mail Views by 40 Percent

CANNES – Having been the long time editor of Britain’s Daily Mirror, with a circulation of over 2 million, Piers Morgan now finds his influence on a bigger scale, with his 5 million followers on Twitter. As editor-at-large for the Daily Mail, he says that his use of Twitter can often time garner 2 million views […]


Dave Morgan: Currency of TV Planning has Fundamentally Changed, It’s Personal

LAS VEGAS –  Powered by the digital media world, TV ad selling has shifted from selling shows to selling people in a fundamental shift says Dave Morgan, CEO of Simulmedia. He says this shift has been made all the clear by recent declarations about audience targeting at the TV Upfront from networks and programmers including […]


Nielsen Extends Partnership with Facebook around Deduplication of TV Views

LAS VEGAS – Nielsen, which has partnered with Facebook for some six years,  earlier this year expanded that relationship to tabulate TV viewing  across digital devices. Recently, it has added a deduplication function to the project, explains Megan Clarken,  Nielsen’s President of Product Leadership, in this interview with Beet.TV We spoke with her at the Nielsen Consumer […]


Microsoft Buys LinkedIn – Our Chat with CEO Jeff Weiner on the “Definitive Professional Publishing Platform”

Nearly a year ago in Cannes, we sat down with LinkedIn CEO Jeff Weiner for this wide-ranging conversation about the evolving role of LinkedIn as a pervasive publishing platform.   We have republished out interview with news today of LinkedIn’s acquisition by Microsoft for $26 billion.


Ari Bluman, Tireless Advocate for Digital Advertising Integrity, Dead at 44

Ari Bluman, Chief Investment Office of GroupM, a relentless proponent of a clean, well lit place for digital advertising, who tirelessly pushed  for standards around viewable ad units, and for a reliable programmatic platform, succumbed to a long battle with cancer, GroupM announced today. Two years ago, we sat down with Ari for this interview […]


FreeWheel Acquires StickyAds to Build Full-Stack Programmatic Video Markeplace

FreeWheel, a Comcast unit, has acquired StickyAds, a Paris-based supply side platform (SSP).  The deal was announced earlier this week. The alliance between FreeWheel and StickyAds has been in place for several month, as we reported in September from DMEXCO when we interviewed StickAds CEO and co-founder Herve Brunet. We have republished that interview today.


Morgan Spurlock on Brands, Platforms and the Future of TV

Academy award-nominated documentarian Morgan Spurlock could be dubbed the king of the Digital Content NewFronts after having presented numerous new shows in past NewFronts  Last week, he unveiled ambitious plans for two new series, one for Refinery29 with Maker Studio and another project with Time Inc. We spoke with him after his panel on Thursday at the Digitas […]


Podcasts Ascending: Even Jerry Lewis Wants In, Says Ira Glass

With the inclusion of the podcast app in newer iPhone, and the success of series like Serial, podcasts are enjoying  rapid growth, says Ira Glass, the public radio veteran and producer of This American Life. We spoke with Glass last week at the Digitas NewFronts where he pitched the marketing value of podcasts to a […]


Digitas Boss Tony Weisman: It’s Time to “Skip Ads”

At the Digitas NewFronts event on Thursday in Manhattan, the message to marketers was direct and cautionary: In the era of consumer choice and ad blocking, if you don’t successfully engage, “you die.” You become “invisible.” The theme of the Digitas NewFronts was titled “Skip Ads.” At the event, we spoke with Tony Weisman, CEO of […]


DDB’s Wendy Clark’s Advertising Mix for Success: Speed, Diversity and Solid Story Telling

MIAMI –  The demands of clients, consumers and new technologies are pushing agencies to work faster, says veteran marketer Wendy Clark who joined DDB as North American CEO earlier this year from a top marketing spot at Coca-Cola. The emerging formula of success on Madison Avenue is speed and quality, she says.  She also explains […]


“Screen Agnostic” is Out as Publishers Seek Multi-Platform Distribution, Digiday’s Patel

The notion of “screen agnostic,” meaning a unified video form factor created by publishers for various devices and platforms, is out with the emergence of powerful social media, notably Snapchat and Facebook, explains Digiday’s Sahil Patel, in this overview of industry trends and a preview of Digiday’s upcoming video summit in Florida next month. The […]


AT&T Announces Scores of “Addressable” TV Upfront Events & Video Series with Beet.TV

With its acquisition of DIRECTV complete, AT&T has the largest “addressable” footprint for delivering television advertising on a household level.  The value of this emerging media will be presented to the industry this TV Upfront season with the first “Addressable Upfronts,” says Maria Mandel Dunsche, VP for Marketing at AT&T AdWorks, in this interview with Beet.TV Rather […]


Platform Strategy & Monetization Among Topics at Digiday’s Upcoming Video Summit in Florida

As video publishers and advertisers seek new audiences by embracing new platforms of distribution, notably Facebook, the challenges around monetization need to be solved,  This and other issues  facing the industry will be addressed at Digiday’s first video industry summit, set for Palm Beach April 10-12 For an overview on the topics and format, we […]


For AOL, Mobile is Now “Foundational,” CMO Kline

BARCELONA —  With its acquisition by Verizon last year, coupled with the rapid consumer adoption, mobile – and mobile video in particular, has become “foundational” to the business of AOL, explains Allie Kline, CMO in this interview with Beet.TV While mobile is the focus, the industry is still “chasing the consumer” who has adopted mobile […]


DMEXCO to Cover the Transformation of Television

DMEXCO, the giant digital media industry conference held annually in Cologne, will be bigger than ever this year with some 50,000 attendees.  And it will have a new content track on the transformation of television, says Christian Muche, co-founder of DMEXCO in this interview with Beet.TV He expects the show to attract many international broadcasters to attend […]


AT&T Unveils Programmatic Marketplace for Linear TV Powered by Videology

Advertisers will soon be able to buy linear TV advertising programmatically from AT&T in its 26 million homes, using data targeting that has been widely used for Web video. Advertisers will be able to bring their own data to a self-service, “private marketplace.”  They will be able to see results in a fully transparent manner, explains Jason […]


AOL is Powering Verizon’s Go90 Mobile Video App for Ad Decisioning

VIEQUES, PR — ONE by AOL is powering advertising  via Verizon’s  Go90, the wireless giant’s new video app.   Noah Fenn, head of Video Sales and Strategy at AOL explains how AOL is driving ad decisioning at Go90.  In this interview, he explains how AOL is bringing various data sets into the platform which is […]


Big Data is Driving Results for Virool’s Global Customers Big and Small

VIEQUES, PR –  Virool, the San Francisco-based video adtech company that provides “outstream” or “in-article” video advertising,  is powering its growth with a data management platform that has 450 million uniques, says Brian Danzis, Chief Revenue Officer, in this interview with Beet.TV He says the company, which had originally focused on building audiences for individual […]

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