Andy Plesser

This is the Global Forum on Responsible Media, which was originally streamed on June 23. You can watch the full program  here, on this page. Please find information on the event including the speakers and agenda here. Please follow and join the conversation on Twitter and LinkedIn by using #ResponsibleMedia This program is presented by […]

GroupM has taken a stand on what it calls media responsibility, outlining a framework of five key pillars.  This initiative is the basis of a half-day Global Forum on June 23, produced by Beet.TV in collaboration with GroupM and the 4A’s. We spoke with Kirk McDonald, CEO of GroupM NA about the event and his […]

While we are focused this week on our June 23 Responsible Media event around  initiatives from GroupM, other media agencies charting their own course to to a more inclusive, sustainable media landscape. In this week’s episode of the #BeetCast we explore the topic through the initiatives of the Publicis Groupe and the Spark Foundry agency. […]

This week our guest is Doug Rozen, CEO of Dentsu Media Americas.  Doug has been a media innovator for many years.  We’ve covered him extensively at OMD then 360i and now as the newly named head of media at Dentsu Americas. Doug articulates the vision of his company  as becoming more meaningful to the consumer […]

For the past 15 months,  the ANA,  has shifted completely to virtual, with all the organization’s hundreds of events, meeting and training going online. This will change this week with the ANA Media Conference in Aventura, Florida, one of the first major industry events to take place in person, albeit with a sizable portion of […]

My guest this week is Louisa Wong, Wavemaker CEO of the Americas. She is a pioneer in the programmatic space, starting her career on the sell side with stints at AOL, CNET and at Sky where she headed the satellite company’s trading desk. She joined the buy side in the early days of Dentsu’s Amnet […]

U.S. Hispanics now comprise some 20 percent of the U.S. population, and it is the fastest growing consumer demographic sector. Advertisers who don’t participate in the Spanish-language media are missing an essential opportunity and losing return on their market spend, says Dan Riess, EVP and Chief Growth Officer of Univision in this interview with Beet.TV […]

Advertising campaign success and agency compensation are increasingly tied to outcomes as measurement has become more robust, says  Marla Kaplowitz, President and CEO of the 4A’s, the trade association of the advertising industry, in this podcast conversation with me. She speaks about the 4A’s four pillars of media responsibility. And reflects on how the pandemic […]

It’s been nearly 2 years since many of us gathered in Cannes.  I wish we were going back next month, sadly  we’re not.   We’ll be there next year. But the conversation around the pace of creativity and innovation and change remains constant, if not accelerated. Marking the two years since Cannes, we are doing a […]

The news of news of the Discovery-WarnerMedia deal will likely slow down momentum around entrance of the ad-supported impact of HBO Max, offering an opening for expansion for the streaming offerings from NBCU/Comcast and ViacomCBS, suggests Brian Wieser, Global President of Business Intelligence at GroupM, in this interview with Beet.TV There are many other implications […]

Peacock has the same primetime reach of the NBC network and is now considered the “third network,” joining Telemundo and NBC, says Mark Marshall, President of Advertising and Partnerships at NBCU, in this interview with Beet.TV Given the streaming reach, the focus for NBCU at its Upfront is a unified, cross-platform offering called One Platform. […]

LONDON – Cannes Lions, the most anticipated and consequential advertising and media gathering, has been forced to be  virtual for another year. But this year’s offering will be much more robust, explains Philip Thomas, CEO of Cannes Lions and head of the events business at Ascential. The biggest change is that the Lions, the awards […]

Very happy to welcome to the podcast Lance Neuhauser, a visionary leader and a great guy. Lance has a fascinating background as a veteran media agency executive at Omnicom and in recent years, as a pioneering entrepreneur. He is the co-founder of 4C Insights.  Last year,  the company was sold to Mediaocean where he now […]

Welcome to this episode of the BeetCast. Today we kick off our second season  with our new sponsor in Mediaocean. A huge thanks for the continuing partnership. Our guest today is Nicolle Pangis, CEO of Ampersand, the cable TV sales and data company owned by Comcast, Charter and Cox.  More on Ampersand and its expanding […]

Delighted to have Scott Schiller on this episode of the BeetCast. Scott is a media pioneer, leader and  teacher. Many of you know him from his role at NBC Universal as Executive VP of Advertising. He is a former chairman of the IAB. Presently,  Scott serves as Global Chief Commercial Officer of the ENGINE Group, […]

he I am delighted to welcome my dear friend Tracey Scheppach to this episode of the #BeetCast. I call her the “mother of addressable TV”. Well, she didn’t exactly invent addressable TV but she was by all accounts the first buyer of the medium. She was deeply involved with pilot projects in Colorado and Alabama […]

The most predictive signal for economic action is search and it’s the gateway to all lower funnel activities, says Kevin Krim, CEO of EDO. We’ve covered Kevin’s over the past 10 years in his leadership roles at Bloomberg and CNBC.We’ve spoken many times about the changes in TV news from linear to IP delivered.   It’s […]

This week, our podcast guest is  with Gila Wilensky, President of of Xaxis US. She was appointed to the head the agency one year ago, coming from GroupM’s Essence where she was Head of Media Activation for North America. In 2013, Gila  joined the growing Google account at Essence and built a team to run […]

For many of us, the issue of hate against Asian Americans hasn’t been talked about. But through hate crimes, fostered by the pandemic and economic strains, this has become a pressing matter for us to understand and address, particularly for those of us in the marketing and media industries. To put this in perspective is […]

Alysia Borsa, President of Digital at Meredith Corporation, the giant lifestyle publisher, discusses how she is navigating the post-cookie world in this episode of the BeetCast with guest host Matt Spiegel, EVP for Media at TransUnion. She explains the rising value of contextual marketing, the need for unified identity solutions, and “clean rooms.” Addressing the […]