Integral Ad Science, today announced that it has acquired Publica, the connected TV (CTV) advertising platform, in a cash and stock transaction valued at $220 million. With this acquisition, IAS is accelerating its CTV strategy to help publishers better monetize their video programming across CTV devices, while building new tools to provide advertisers with much-needed transparency into the quality of this inventory, the company said in a statement.
With today’s news, we have republished our interview with Publica CEO Ben Antier who explains the company’s offering which is largely around ad serving for publishers.
The deal was first reported by the Wall Street Journal.
