For P&G Diversity is “Good for Business”

CANNES – While diversity is a societal priority, it is essential for business growth, explains Teneshia Jackson Warner, founder & CEO of the urban market consulting shop Egami. Her firm created  The Talk for P&G,  a series of video ads of conversations on race between African-American parents and their young children. Warner was a participant […]


Cannes in Color: From Networking to C-Suite Activism, true[X} Christian Borges explains

CANNES – Started three years ago on the true[X] yacht as a networking event for people of color at the festival, the program Cannes in Color has morphed into a major industry diversity movement called the I.D.E.A. Initiative. This year, it grabbed the spotlight at Cannes Lions with hundreds of attendees gathered at the Spotify […]


AT&T to Acquire AppNexus: Our Interview with CEO Brian O’Kelley on Big Move to Video

Today, AT&T announced it would acquire New York-based adtech firm AppNexus.   In February at the IAB Annual Leadership Meeting, we interviewed founder and CEO Brian O’Kelley about the company’s growth and expanding efforts in the video marketplace.  We are republishing that video today


Beet in Cannes: Here’s What’s Happening

Lots going on: Among the highlights will be Joe Marchese, president/revenue FOX Networks Group, returning to the Freewheel/Comcast stage Tuesday morning for another Festival highlight.  We have reposted this video of Joe from last June’s FreeWheel/Comcast cabana gig.  Welcome back Joe! Big Plans: We have several programs of partnerships set for this week.  Our home […]


Sir Martin Sorrell Ponders Government Intervention in Tech Giant “Monopolies’

Amazon is a  “monopoly.”   But whether it, and the other four U.S. tech giants (Facebook, Google, Microsoft and Apple) and the two Chinese (Alibaba and Tencent), will continue to grow depends on government regulation, says Sir Martin Sorrell, Founder of WPP. While not predicting imminent government intervention, he notes that these companies are increasingly in […]


Saatchi Finds the “Holy Grail” of Dynamic Creative Delivery

While it’s valuable to to use data to maximize media buys around key audiences, it’s essential that content is effectively matched to the audience segment with the right creative version.    The concept of “dynamic” or “creative optimization” is something that Saatchi & Saatchi is doing.  In solving this, it has found the elusive “Holy […]


Hulu Announces Downloadable Programming in New Advertising Play

In what the Hulu calls an industry first, the company will allow subscribers to download content with advertising to devices for offline viewing. the Hulu announced this another other news today at its NewFront presentation. In this video interview with Beet.TV, Peter Naylor, SVP of Sales, explains the value of reaching “elusive”consumers “untethered” will provide […]


Finding Hope in San Juan: Our Mini-Doc Produced with the Weather Channel

SAN JUAN, PR –  Ten days ago, I visited a neighborhood in San Juan called Santurce.  Amid the damaged and mostly darkened public housing complexes, we met dozens of community members at the Boys & Girls Club of Puerto Rico. The young and old came for tutoring, leadership training, recreation and hot meals.   The Club, one […]


Media Industry Launches Puerto Rico Support Campaign

Omnicom Media Group and Beet.TV  In a Call to Action with Founding Sponsors AT&T AdWorks and Teads  #SWPR As some 600 marketing, media and adtech executives gather at the Festival of Media/LATAM conference near Miami on October 30, a program  STAND WITH PUERTO RICO will launch to galvanize industry action to help Puerto Rico. In this video […]


Essential Medical Supplies Arrive in Storm-Ravaged Vieques by Aid Group: Hospital‘s Free Pharmacy Fully Stocked

FARMINGDALE, NY /  SAN JUAN, PR – September 29 – A shipment of nearly a thousand pounds of essential medicines including antibiotics, vaccines, asthma and diabetes drugs has landed in San Juan. The items are bound for medical facilities here and on the nearby islands of Vieques and Culebra. The delivery was shipped Friday morning […]


Mad Men Creator Weiner Deconstructs TV Biz, Ad Load vs. Sponsorship Models and the Impact of Amazon and Netflix

Matthew Weiner, the television writer best known for creating the hit series Mad Men, shares his view on an extraordinary time in TV history: now. He speaks about unprecedented creative opportunities in the TV business, the enormity of TV production along the bloated executive ranks in Hollywood. He addresses the increasing importance of international markets and […]


Beet #Retreat17: VIDEO EVERYWHERE! The Transformation of Media & Advertising, an Executive Retreat, March 15-17, Vieques, presented by Videology with 605

Keynote Speakers  Kristin Dolan, CEO, 605 Carl Fremont, Global Chief Digital Officer, MEC (GroupM) Ryan Jamboretz, Chief Revenue Officer, Videology John Paul, Managing Director, Advanced Advertising and Data, Liberty Global Adam Shlachter, President, Global Innovation, PMX, Publicis Media Erica Schmidt,  Managing Director, North America, Cadreon (IPG Mediabrands) Seth Walters, Sr. Partner, Interactive & Connected TV, Modi Media […]


The Future of TV: Coming Into Focus at Beet Retreat Miami, November 16-18

A group of senior industry leaders will gather in the Miami, November 16-18 for the upcoming Beet Retreat, a deep dive into the future of advanced TV.   The three-day event will not be streamed, but will be produced as a series of some 40 videos to be published over the following four weeks.   […]


Teads Readies 360 Video Ad Unit for Premium Publisher Sites

Teads, one of the principal video “outstream” ad platforms, is introducing 360 video to its product suite, says Jim Daily, president, U.S. operations, in this interview with Beet.TV He says it is the first time that 360 videos will be served as ad units across premium publisher sites such as Conde Nast, Time Inc. and the Washington Post. […]


Taboola Acquires ConvertMedia in Bid to Become Major Video Site

With the acquisition of ConvertMedia, an outstream video supply side platform, Taboola is moving to become a giant video platform, soon competing with the likes of SnapChat, Facebook and YouTube, says Adam Singolda, CEO of Taboola, in this interview taped in his Manhattan headquarters on Tuesday afternoon. With the acquisition of ConvertMedia, the company is […]


Media Biz is Shifting from Digital to TV/Premium Video, NBCu’s Linda Yaccarino

CANNES – In light of a successful TV Upfront season and other developments, there is an “obvious” shift from an “over application” of digital video to TV or premium video in decision making of marketers, says Linda Yaccarino, Chairman, Advertising Sales & Client Partnerships, NBC Universal, in this interview with Beet.TV This video was recorded at Cannes […]


Cannes 2016: Moguls, Convergence and Big Deals, says MediaLink’s Millard

CANNES –  This year’s Cannes Lions was notable for its deal making and the formation of “serious” partnerships, says Wenda Harria Millard, COO of the powerhouse consultancy MediaLink, in this interview with Beet.TV She says it was “different” this year as many of the most of the media “moguls” descended on the French Riviera — […]


Piers Morgan Says Twitter Amplifies his Daily Mail Views by 40 Percent

CANNES – Having been the long time editor of Britain’s Daily Mirror, with a circulation of over 2 million, Piers Morgan now finds his influence on a bigger scale, with his 5 million followers on Twitter. As editor-at-large for the Daily Mail, he says that his use of Twitter can often time garner 2 million views […]


Dave Morgan: Currency of TV Planning has Fundamentally Changed, It’s Personal

LAS VEGAS –  Powered by the digital media world, TV ad selling has shifted from selling shows to selling people in a fundamental shift says Dave Morgan, CEO of Simulmedia. He says this shift has been made all the clear by recent declarations about audience targeting at the TV Upfront from networks and programmers including […]


Nielsen Extends Partnership with Facebook around Deduplication of TV Views

LAS VEGAS – Nielsen, which has partnered with Facebook for some six years,  earlier this year expanded that relationship to tabulate TV viewing  across digital devices. Recently, it has added a deduplication function to the project, explains Megan Clarken,  Nielsen’s President of Product Leadership, in this interview with Beet.TV We spoke with her at the Nielsen Consumer […]

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