This week’s guest on the #BeetCast podcast is John Osborn, CEO of OMD, the Omnicom media agency responsible for many major brands including Apple, McDonald’s, State Farm and others.
John joined OMD in 2017 from the global creative agency BBDO where he was CEO.
In this conversation, he speaks about managing brand’s media investments during the time of COVID.
He talks of the high wire act that marketers face with the ebb and flow of the pandemic, where hope turns to despair as the virus reemerges and hope inches back.
He addresses the “new normal” of the workplace, and the challenges of keeping the agency focused, trained and inspired in the home/office hybrid.
And he speaks about the importance of diversity and inclusion in the workplace and explains the recently launched training program for people of various backgrounds.
A longtime volunteer in the not-for-profit sector,John says that commitment to community action and philanthropy is essential for both brands and for each of us in our lives. John lives this credo as the Chairman of the Red Cross of Greater New York.
Great, inspiring conversation. Thank you, John.
Thank you to our series sponsor TransUnion.
And thank you for listening. I hope you enjoy the episode.