The marketing and advertising world is at an exciting, expansive point. In fact the true scope of the industry is under counted. But it lacks the energy and positivity to grow, opines the longtime agency futurist and best-selling author Rishad Tobaccowala in this wide ranging podcast interview with guest host Matt Spiegel, EVP at TransUnion.

While he is bullish on the building demand for marketing services, he sees problems ranging from the negativity of the industry trade publications to a lack of leadership at the top. All this leads to a serious talent problem, he says.

The biggest marketing opportunity is “data-driven storytelling,” he tells Spiegel.  In the conversation, he looks to future trends. He offers his advice to marketers to be more focused on the aging population.

The #BeetCast podcast is published weekly on Beet.TV and on all the leading podcast platforms.  The series is sponsored by TransUnion.