AT&T Unveils Programmatic Marketplace for Linear TV Powered by Videology

Advertisers will soon be able to buy linear TV advertising programmatically from AT&T in its 26 million homes, using data targeting that has been widely used for Web video. Advertisers will be able to bring their own data to a self-service, “private marketplace.”  They will be able to see results in a fully transparent manner, explains Jason […]

 

AOL is Powering Verizon’s Go90 Mobile Video App for Ad Decisioning

VIEQUES, PR — ONE by AOL is powering advertising  via Verizon’s  Go90, the wireless giant’s new video app.   Noah Fenn, head of Video Sales and Strategy at AOL explains how AOL is driving ad decisioning at Go90.  In this interview, he explains how AOL is bringing various data sets into the platform which is […]

 

Big Data is Driving Results for Virool’s Global Customers Big and Small

VIEQUES, PR –  Virool, the San Francisco-based video adtech company that provides “outstream” or “in-article” video advertising,  is powering its growth with a data management platform that has 450 million uniques, says Brian Danzis, Chief Revenue Officer, in this interview with Beet.TV He says the company, which had originally focused on building audiences for individual […]

 

With TV Sold Out, Election Year Will be Huge for Publishers Embracing Programmatic, Rubicon’s Novak

VIEQUES, PR – With television inventory soon to be sold out, there are billions of dollars on the table.   Unable to spend more on television, big dollars will go to publishers who can target hard-to-reach voters, says Mari Kim Novak, Chief Marketing Officer at Rubicon Project, in this interview with Beet.TV She also speaks […]

 

Time Inc. Buys Viant w/ MySpace other AdTech Properties

Viant, a holding company of several adtech units including Specific Media and Vindico, and the owner of MySpace, has been acquired by Time Inc, the company announced today.  Terms have not been announced. At CES in January, we spoke with CEO Tim Vandorhook about the company and the continuing value of MySpace for targeted advertising. […]

 

GE’s Linda Boff: Wenda Millard is the “Beating Heart of our Industry”….and MediaLink is leading things

As hundreds of executives from the media and marketing worlds gathered yesterday under the AWNY banner, at glitzy dinner to honor media luminary Wenda Harris Millard, we sat down with two of the evening speakers: GE’s CMO Linda Boff and Carolyn Everson, advertising chief at Facebook. Both longtime acquaintances of Millard, they speak to her talent, […]

 

Carat’s Doug Ray to Headline the Beet Retreat in Vieques Next Week, w/ AOL, Google, Facebook, GroupM, IPG, Merkle, Videology & Xaxis

The transformation of the media agency and its trading desk; the next evolution in programmatic; the new forms of video advertising across screens, will be among the topics explored at Beet Retreat, a two-day executive retreat being held on the Caribbean island of Vieques next week. Doug Ray, CEO of Carat U.S.  will be among the […]

 

New IAB Chair Wiener: We Need to Embrace “Precision Engagement”

PALM SPRINGS – As the digital publishing industry gathered for the annual IAB Leadership Meeting this week to mark the  milestone of reaching $50 billion, its Chairperson says that publishers need reorient themselves around delivering advertising precisely to those who want the ads. Newly named IAB Chair Lauren Wiener, President, Platform Buyers,  Tremor Video,  says that […]

 

Digital Media Business Needs to Embrace Diversity, MediaLink’s Michael Kassan

PALM SPRINGS — As the digital media industry celebrates its 20 years and the milestone of being a $50 billion global industry, the business needs to become more diverse, says Michael Kassen, CEO of the powerhouse media consultantcy in this interview. We spoke with him on Sunday at the IAB’s annual leadership meeting.

 

AOL Announces Broad Integration of Taboola Discovery Tool

AOL announced a “strategic alliance” with Taboola for content discovery and recommendation.   The Taboola platform, which recommends content to users on various platforms, will be widely used across AOL media brands in the U.S. and Canada. The Wall Street Journal reports that as part of the deal AOL will take an equity stake in […]

 

Bertozzi Assumes Global Performance Head at Starcom MediaVest Group

Marco Bertozzi, who had been at the Publicis’ VivaKi unit, as President of Global Clients, has transitioned to a corporate role at Starcom MediaVest as CEO of Performance Marketing, a new position. According to the report in Digiday which first reported the news, his job will be: to draw on SMG’s current resources both from existing […]

 

AT&T Delivering TV Ads to Households at Scale, “Without Waste,” Van Houten

LAS VEGAS –  After its $48.5 billion acquisition of DirecTV and its alliance with Opera Mediaworks, AT&T AdWorks is delivering addressable ads to the household at scale via its cable and satellite boxes and to IP devices, says  AT&T’s Matthew Van Houten, Director, Strategy and Business Development. We spoke with him earlier this month at CES for […]

 

MySpace is Alive and Well and Powering Targeted Advertising

LAS VEGAS  –  Far from being dead, MySpace has enormous monthly user traffic, mostly from users accessing archived photos, and that data is one of the major sources driving an “exploding” digital advertising buying platform for ad tech conglomerate Viant, says Tim Vanderhook, CEO, in this interview with Beet.TV at CES earlier this month. Vanderhook […]

 

Clypd Joins SpotX, Tivo to Sell Growing TV “Scatter” Ad Market

LAS VEGAS —  With data provided by Tivo Research and selling software from SpotX, Clypd is powering “reach extension” for national advertisers on cable  networks in what is becoming a more robust “scattered” marketplace, explains Mark Mitchell Chief Relationship Officer of Clypd in this interview with Beet.TV. This video is part of Beet.TV’s coverage of International […]

 

Programmatic TV Reaches “Operational” Turning Point, TubeMogul’s Todd Gordon explains

LAS VEGAS –  Todd Gordon, the longtime media agency exec specializing in advanced TV recently joined the video advertising software company TubeMogul.   In this interview with Beet.TV earlier this month at CES, he says that while real time bidding around television inventory is still some time off, the concept of audience buying by the […]

 

SMG’s Scheppach: VR is an Exciting New Media, but Viewing Needs to be at “Scale”

LAS VEGAS – Virtual Reality “VR” was one of the most talked-about tech and media stories at International CES.  For Tracey Scheppach EVP of Precision Video of the Starcom MediaVest Group, the “immersive” experience is very exciting —  and will emerge once the industry reaches scale via device viewing distribution. We spoke with Schappach at CES […]

 

IP-Delivered Live TV Programming Accelerating in Living Room, Adobe’s Helfand

LAS VEGAS – IP delivery of live TV  programming via OTT devices is surging:  So called “TV Everywhere” consumption has moved from primarily via mobile devices to the living room.  In the last twelve months OTT device viewing has gone from under 10% to some 25% of live streamed content, says Jeremy Helfand, Vice President, Adobe […]

 

Adobe Joins Deloitte for OTT Solution for Media Companies

LAS VEGAS — At CES this week, Adobe and Deloitte previewed an OTT solution for media companies who want build direct-to- consumer platforms.     Deloitte, which has been doing OTT integrations for several cable networks, is expanding its offering with the integration of Adobe Primetime and Adobe Marketing Cloud. For an overview of the […]

 

Next for SpotX: Deeper Targeting via Integration with Lotame, Krux, others

LAS VEGAS – For SpotX, a leading supply side platform for premium video publishers, the new year will bring deeper targeting via closer collaborations with data providers such Krux and Lotame, says Jeremy Straight,  SVP for Partnerships, in this interview with Beet.TV We spoke with Straight at the CES show about partnerships for SpotX and prospects […]

 

Mac Delaney is Building Programmatic Practice at Merkle

LAS VEGAS – Mac Delaney, formerly a senior exec at Vivaki and  SMG, joined Merkle in October, the independent performance marketing shop, as its head of programmatic operations. His group is growing quickly, he says in this Beet.TV interview — and adds that two big client wins will be announced later this month. We spoke with […]

 
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