While we are focused this week on our June 23 Responsible Media event around initiatives from GroupM, other media agencies charting their own course to to a more inclusive, sustainable media landscape.
In this week’s episode of the #BeetCast we explore the topic through the initiatives of the Publicis Groupe and the Spark Foundry agency. Our guest is Jason Smith, President, Diversified Investments at Spark Foundry, a unit of Publicis Media.
Jason is twenty-year veteran of the agency world with time as Horizon and Mindshare. He joined Spark Foundry earlier this year in a newly created role
In our chat, he speaks to the imperative of media investment around the increasingly diverse U.S. consumer population. He says one of the barriers to investment is the under representation of diverse groups in panels and other audience planning measurement methodologies.
This is a very open and direct on the need and outlook of real change in the advertising business.
Great conversation. Thank you Jason.
And thanks to our sponsor Mediaocean for supporting this podcast.
And thank you for listening!