AT&T, Others, Honored with Emmy for Addressable TV Innovation

In a recognition of the technical advancements in addressable TV, AT&T and WarnerMedia along with others in the sector have been recognized  by the National Academy Of Television Arts & Sciences (NATAS), and will  be honored with a Technology & Engineering EMMY® Award in October. The honor was bestowed on AT&T  “By developing technology that […]

 
 

IAS is Integrated into Twitter & Other Social Platforms Will Follow, CEO Utzschneider

In December, Twitter announced the integration of third party verification vendors to validate advertising in its live feed. Integral Ad Science is one of the providers and its CEO Lisa Utzschneider expects that other social platform will follow, responding to intense marketers’ demands. This was one of the topics covered in this podcast episode of […]

 
 

Contextual Targeting Is Back in the Media Mix, Channel Factory’s Jed Hartman

Contextual targeting, the very basis of traditional advertising for publishing, which has receded in recent years with the growth of audience targeting tools, is coming back as marketers demand a safe, suitable environment for their advertising message, says Jed Hartman, President of Channel Factory, US. Hartman, former Chief Revenue Officer of the Washington Post, explains […]

 
 

NBCU in Global Alliance with Twitter

A partner with Twitter since 2013, NBCU is expanding its alliance globally to bolster the two companies’ longstanding advertising and content operations.  This new collaboration covers Twitter markets globally and spans the NBCUniversal Sky footprint worldwide. As part of the expanded agreement announced late last month, Twitter will provide broader sales support for NBCUniversal’s advertising […]

 
 

Magnite to Acquire SpotX from RTL Group for $1.17 Billion: Michael Barrett on Why This is the Time for AdTech

In a major merger in the adtech and advanced TV industry space, Magnite has acquired SpotX from RTL, the European broadcast giant, for $1.17 billion in cash and stock, the companies announced this morning. Later in the morning, Beet.TV did this video interview with Magnite CEO Michael Barrett about the deal and what it means […]

 
 

Criteo is Growing its Massive Identity Graph with First-Party Data

Criteo, which is widely known as a global powerhouse in retargeting, will leverage its massive database of 2.5 billion active shoppers to prepare for a cookie-free world. This efforts are manifest at Criteo, and with the work it’s doing notably with The Trade Desk and Google, explains Megan Clarken, CEO in this interview with Matt Prohaska for Beet.TV She explains the importance of […]

 
 

AdTech is on Fire & Outcome Marketing Could Unlock “Trillions” in Value, Terry Kawaja on the BeetCast

AdTech is booming. Our podcast guest this week is Terry Kawaja, founder and CEO of LUMA Partners, who explains what’s happening and where things are going. Many of you know him for his industry visualizations called the LUMAscape, his firm’s deals, his speeches and his very humorous take on things in his clever videos.  He […]

 
 

The #BeetCast w/ IAB’s David Cohen: Leading Through Extreme Disruption & Big Plans for a Virtual ALM with Dr. Anthony Fauci

Despite the disruption from Covid, on so many levels, it has been a time of innovation and acceleration in the digital industry. Things have changed dramatically and enabling many of those changes has been the IAB, known as the Interactive Advertising Bureau, the industry trade group that serves the digital publishers and the broader digital […]

 
 

Criteo’s Clarken on Identity, E-Commerce and Business Beyond the Walled Gardens, #BeetCast

MIAMI – This week’s episode of the #BeetCast is guest hosted by Matt Prohaska, who I met 10 years ago when he ran programmatic advertising at The New York Times. He moved  from there to form a powerhouse consulting firm in his name.   Matt is one of the brightest lights in our industry and a […]

 
 

Facebook is the Popular Platform for the Right: Its Engagement Algorithms Harness Discontent, The Washington Post’s Nitasha Tiku

OAKLAND – Why is right-leaning thought and misinformation often the most popular shares on Facebook?  It’s because its algorithms feed the  emotions of discontent and tribalism,  explains The Washington Post’s culture and tech reporter Nitasha Tiku, in this interview with Beet.TV The Trump Ban: The events of January 6 at the U.S. Capitol finally moved […]

 
 

The BeetCast: Power Broker Michael Kassan on CES, Cannes Lions and a Hybrid Future for Live Events

LOS ANGELES — It’s a virtual CES this week.  it will be interesting to see how it goes.   However it goes, I am pretty sure that our future industry events will be some sort of hybrid of live and virtual. And that will probably be the case for Cannes Lions, says  Michael Kassan, my guest […]

 
 

Streaming TV to Lead CES as Kassan Keynotes with Warner’s Sarnoff

LOS ANGELES – MediaLink has been an essential part of CES for many years: from its jam-packed parties, to VIP panel sessions  — and for its hundreds of business development meetings for its clients. This year, with CES all virtual, MediaLink is  all in, albeit in a very different way, including a gala “party” on […]

 
 

Andre Swanston: Angels Saved My Start-up as VC’s Shut the Door

He had a successful exit when his start-up Tru Optik was sold to data giant Transunion last year.   But it was  tough sledding, building an advanced media data business five years ago.  Now a super-hot sector, Andre was ahead of his time. While he made early progress with product development and industry partnerships, funded from […]

 
 

Know Your Consumer, Don’t Profile Them: Rishad Tobaccowala Urges Marketers

Consumers can’t be truly “identified” via various data sets. Their feelings and moods can vary as much as the profile of another person. The key to identity in marketing is to reach a consumer who “belongs,” who opts in by providing first party data, says Rishad Tobaccowala, longtime senior advertising executive at the Publicis Groupe, […]

 
 

Episode #2 of the #BeetCast: “The Obsolescence of Marketing Has Begun, Like It Or Not,” Mastercard’s Raja Rajamannar

In a new data-led marketing world, driven by technology, marketers are being left behind.  The obsolescence of marketing has begun, declares Raja Rajamannar, Chief Marketing & Communications Officer and President, Healthcare Business, Mastercard, in this podcast from Beet.TV It is imperative that marketers understand AI, augmented reality and other emerging technologies to remain relevant.  Already […]

 
 

Kirk McDonald: Exhausted by the Turmoil, Positive about Changes Ahead

From his early days at Conde Nast, to the adtech world of PubMatic, to his present senior post at AT&T, he’s “always been alone.”  The feeling has been most acute at industry events, which somehow appear “unfamiliar,”explains Kirk McDonald, Chief Business Officer of AT&T’s Xandr unit.* Fully qualified, he often saw himself as an “imposter” […]

 
 

Dispatch from Puerto Rico: Poor Kids Can’t Zoom

SAN JUAN, PR –  Online learning can be a useful solution for children whose schools are closed.  But not for  those living in poverty, where there is often little Internet connectivity. For the Boys and Girls Clubs of Puerto Rico, which serves primarily the island’s poor, some 80 percent of club members don’t have suitable […]

 
 

BeetCast Episode 7: “Programmatic Optimizes Towards an Algorithm of Sensationalism,” Omnicom Media CEO Scott Hagedorn

Digital publishers and platforms have become adept at controlling fraud, but not so good about more subtle problems around content adjacency. There remains a lack of transparency around where a marketer’s content will run and the impact of associating with sensational advertising. Says Scott Hagedorn, CEO of Omnicom Media Group in this BeetCast podcast moderated […]

 
 

BeetCast Episode 6: “OTT and Addressable Is Now Commanding 50% of Video Ad Investment,” Dentsu’s Doug Ray

It is becoming common for investment in OTT and addressable TV to be 50 percent of total video spend for many major brands, says Doug Ray, CEO of Dentsu Media, in this episode of the BeetCast podcast. The episode is guest hosted by Joanna O’Connell, VP & Principal Analyst at Forrester Research. The dramatic transformation […]

 
 

BeetCast Episode 5: Brian Morrissey on Virtual Industry Events: They Have Become “Commoditized”

MIAMI  — The events business has been crushed by the pandemic, and physical events won’t come back until next fall. As events producers and publishers shift to virtual events, the results have been mixed, observes Brian Morrissey, long time editor-in-chief of Digiday, who stepped down from his position in October. He suggests that events scheduled […]

 
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