Unified Measurement

Xandr’s 2021: Third-Phase Unification & Simplification, SVP Hoffert Says
Xandr’s 2021: Third-Phase Unification & Simplification, SVP Hoffert Says
24 Jan 2021
Convergence of Linear TV, Digital Video Is Key Goal: Xandr’s Christina Beaumier
Convergence of Linear TV, Digital Video Is Key Goal: Xandr’s Christina Beaumier
20 Jan 2021
‘Convergence Is a Real Thing Right Now,” Xandr’s Jason Burke
‘Convergence Is a Real Thing Right Now,” Xandr’s Jason Burke
18 Jan 2021
Marketers Seek Unified View of Video Landscape: Essence’s Mike Fisher
Marketers Seek Unified View of Video Landscape: Essence’s Mike Fisher
13 Jan 2021
Three Trends Rebooting TV Measurement: Comscore’s Algranati
Three Trends Rebooting TV Measurement: Comscore’s Algranati
11 Jan 2021
Marketers Seek Video Metrics for Cross-Platform Consumption: Amplifi’s Cara Lewis
Marketers Seek Video Metrics for Cross-Platform Consumption: Amplifi’s Cara Lewis
15 Dec 2020
iSpot.tv’s Demographic Upgrade Aligns TV & CTV
iSpot.tv’s Demographic Upgrade Aligns TV & CTV
10 Dec 2020
Nielsen’s New Roadmap For Unifying Media Measurement Explained
Nielsen’s New Roadmap For Unifying Media Measurement Explained
9 Dec 2020
Learning To Live With The Fragmentation Of Identity: Amobee’s Laredo
Learning To Live With The Fragmentation Of Identity: Amobee’s Laredo
7 Dec 2020
With AutoScheduler, FreeWheel Begins Powering Linear TV Ads: NBCU’s McConville
With AutoScheduler, FreeWheel Begins Powering Linear TV Ads: NBCU’s McConville
7 Dec 2020
How New York Interconnect Serves The Big Apple On A Plate
How New York Interconnect Serves The Big Apple On A Plate
6 Dec 2020
OpenAP 2021: Cross-Platform, Davis Says
OpenAP 2021: Cross-Platform, Davis Says
30 Nov 2020
Zero-Party, Total Insight: CEO Drews On HyphaMetrics’ New Panel Approach
Zero-Party, Total Insight: CEO Drews On HyphaMetrics’ New Panel Approach
24 Nov 2020
TV Automation Is Critical: Xandr’s Mitchell Takes ‘Invest TV’ Up To 90% Coverage
TV Automation Is Critical: Xandr’s Mitchell Takes ‘Invest TV’ Up To 90% Coverage
18 Nov 2020
Sky, NBCU Get Ever-Closer On TV Ad Innovations: Sky’s Litster
Sky, NBCU Get Ever-Closer On TV Ad Innovations: Sky’s Litster
13 Nov 2020
TV Must Embrace Digital-Style Buying: Ampersand’s Pangis
TV Must Embrace Digital-Style Buying: Ampersand’s Pangis
30 Oct 2020
Local TV Buys Gain From Digital Insights: Hudson MX’s Jay Stevens
Local TV Buys Gain From Digital Insights: Hudson MX’s Jay Stevens
26 Oct 2020
TV Ads Move Toward Cross-Platform Delivery: ViacomCBS’s Travis Scoles
TV Ads Move Toward Cross-Platform Delivery: ViacomCBS’s Travis Scoles
26 Oct 2020
‘We’re Breaking Silos for Audience-Based Buying’: OpenAP’s David Levy
‘We’re Breaking Silos for Audience-Based Buying’: OpenAP’s David Levy
22 Oct 2020
‘TV Will Never Be the Same’: Comscore’s Carol Hinnant
‘TV Will Never Be the Same’: Comscore’s Carol Hinnant
20 Oct 2020