Unified Measurement

NBCU’s Vangeli: One Platform Is a Solution to Industry’s Fragmentation
4 Mar 2020
Spark Foundry’s Giacosa: TV Attribution Needs to Catch Up
4 Mar 2020
Omnicom’s Steuer: The Industry Needs Standardization of Measurement
2 Mar 2020
Many Agencies Still Have Media Silos: Amobee’s Smolin
2 Mar 2020
Privacy Regulations Will Spur Data Sharing: VideoAmp’s Parkes
27 Feb 2020
Commmonality Is Key: Samba TV’s Ackerman
27 Feb 2020
Inside The Mouse’s Data House, With Disney’s McGraw
26 Feb 2020
Interoperability Is Key: VideoAmp’s Levine
23 Feb 2020
WarnerMedia’s David Porter: The Industry Is Collaborating to Overcome Complexities
19 Feb 2020
NBCU’s Dominick Vangeli: ‘Fragmentation Is at an All-Time High’
18 Feb 2020
Six Steps To Converged Ads: 4C’s Gupta
17 Feb 2020
More Measurement Is Coming: Spectrum Reach’s Norris
13 Feb 2020
TVbeat Coming To America, Farazin Says
13 Feb 2020
Fragmentation Is The Real Challenge: LiveRamp’s Hoctor
10 Feb 2020
MAGNA Global’s Anson: ‘We Have to Come to a Common Currency’ for TV Measurement
10 Feb 2020
Vizio TVs Updated For OAR Ads: Inscape’s McAfee
7 Feb 2020
Samsung Ads’ Evans: Clients ‘Open the Doors’ by Measuring Streaming and Linear Together
6 Feb 2020
Missing Currency Makes Attribution Expensive: Spark Foundry’s Giacosa
6 Feb 2020
Ampersand Launches ‘The AND Platform’ to Unify Audience and Measurement Across Inventories
23 Jan 2020
New Dawn For TV Upfronts: Amobee’s Smolin
22 Jan 2020