Currency

Xandr Teams With 605, Comscore, EDO, Samba TV, TVision & VideoAmp on Alternate Media Currencies
21 Apr 2022
Deterministic Data Can Drive New Currencies: Conviva’s Shears
19 Apr 2022
Lifting The Veil: VideoAmp’s Bohm Seeks Speed, Audience & Context From TV’s New Metrics
12 Apr 2022
Media-Buying Strategies Are Growing More Unified: Amobee’s Valerie Bischak
11 Apr 2022
Weaning Off CPMs: Sabio’s Stimmel Goes Beyond ‘Blunt’ TV
31 Mar 2022
Three Keys For Alt.Currency Success: VideoAmp’s Ciancarelli
30 Mar 2022
‘Persuadable’ Audiences Are Most Compelling for Advertisers: 605’s Caroline Horner
29 Mar 2022
TV Ratings Must Represent Multicultural Audiences: Univision’s Donna Speciale
28 Mar 2022
Solving Under-Valued Ads Takes Innovation: VideoAmp’s Goski
28 Mar 2022
This Will Be The First ‘Multicurrency Upfront’: VAB’s Sean Cunningham
20 Mar 2022
Beet Retreat Preview: Insights From Magnite’s Matt McLeggon, Sabio’s Jon Stimmel and VideoAmp’s Lisa Ciancarelli
14 Mar 2022
Brands Are Ready to Test New Measurement for Upfronts: Dentsu’s Cara Lewis Chats With Samba TV’s Kris Magel
8 Mar 2022
Beet Retreat’s ‘Brain Trust’ Will Reset The Rules Of TV: VideoAmp’s Ciancarelli
8 Mar 2022
Disney Deal Marks Next Stage in Innovation for Ad Metrics: Samba TV’s Ashwin Navin
2 Mar 2022
Incremental CPMs Make Ad Campaigns More Efficient: Samba TV’s Avi Brown
25 Feb 2022
Multi-Currency Era Needs ‘Total TV’ Approach: Ampersand’s Rosen
22 Feb 2022
Embrace TV’s Multi-Currency Future: Ampersand’s Pangis
17 Feb 2022
Undercounted Ads Are Costly for Media Companies: VAB’s Sean Cunningham
17 Feb 2022
‘We’re Looking Forward to a Multicurrency Upfront’: CBS’s Radha Subramanyam
16 Feb 2022
VAB’s Sean Cunningham Expects More TV Measurement Currencies to Flourish
14 Feb 2022