Currency

Sports Programming Highlights Need for Better Ad Currency: Unruly’s Steven Sottile

2 Nov 2022

Attention Metrics Offer Improved Consumer Insights for Advertisers: dentsu X’s Leah Meranus

9 Aug 2022

Europe’s EGTA Hopes for Nielsen ONE, as ‘Gold Standard’ Measurement’

9 Aug 2022

The Quest For The Leading Indicator: Hilton’s CMO Wants Proof Of Attention

2 Aug 2022

DIRECTV Advertising’s Rosenfeld Sees Alt Currency’s Long Heritage, Live TV Remaining Strong

25 Jul 2022

The Road To Alt Currencies: Comscore’s Hinnant

25 Jul 2022

Advertisers Will Benefit From Evolution in Media Measurement: Paramount’s Travis Scoles

20 Jul 2022

Content Ratings Must Be Key Part of Media Measurement: Omnicom’s Kelly Metz

19 Jul 2022

Competition Will Make Us Stronger: Nielsen’s Atai

13 Jul 2022

TV Metrics Have Improved and Are Getting Better: NBCU’s Kelly Abcarian

11 Jul 2022

Ad Metrics Need Consistency to Reflect New Viewing Behaviors: GSD&M’s Dave Kersey

6 Jul 2022

FreeWheel’s Multi-ID Matching Game Defrags The Industry In Cannes

23 Jun 2022

Measurement Is Cool: Samba TV’s Navin Sees The Future Over Cannes

21 Jun 2022

TV Metrics Have Reached Cross-Platform Turning Point: NBCU’s Kelly Abcarian

26 May 2022

Through The Looking Glass: VIZIO’s Norcross Fuels The Future

12 May 2022

De-risk Upfront Buys With New Currencies: Samba TV’s Navin

5 May 2022

Addressable Ads Demand Big Data Approach to TV Ratings: Omnicom’s Ben Hovaness

3 May 2022

The Recipe For A New Currency: Comscore’s Wilson

3 May 2022

Evolution To A Basket Of Currencies: Paramount’s Scoles

25 Apr 2022

Upfronts Without Nielsen Is A Can Of Worms: TVSquared’s Ivins

25 Apr 2022