Currency

Brands Deserve Bigger Role in Currency Debate: VideoAmp’s Michael Parkes

23 Feb 2023

Media Currency Tests Are Shaping View on Upfronts: GroupM’s Bharad Ramesh

23 Feb 2023

This Time, It’s Different: Paramount Excited To Take Alt Currencies Beyond Ads

16 Feb 2023

Simulmedia’s Morgan On 2023 Macro Media Shifts

13 Feb 2023

Measurement, Climate and Privacy Are Key Themes for Brands: IAB’s Sheryl Goldstein

9 Feb 2023

Paramount Sharing Operational Blueprint with Publishers and Agencies to Help Industry Accelerate Transition to New Currencies

7 Feb 2023

Measuring Cross-Media: Nielsen ONE Aims To Solve The Unsolved

1 Feb 2023

Measurement Standards Will Help to Future-Proof TV Advertising: WBD’s Andrea Zapata

1 Feb 2023

Next-Generation TV Viewership Metrics Are in Their Infancy: Comcast’s Carmela Fournier

30 Jan 2023

Economic Uncertainty Drives Innovation in Advertising: IAB’s Eric John

30 Jan 2023

Advertisers Need Cross-Platform Currency for Outcomes: Publicis’s Shelby Saville

27 Jan 2023

Warner Bros. Discovery Plans To Use Alt. TV Currencies In 2023 Upfronts

19 Jan 2023

Customizable Ad Currencies Will Be Hallmarks of TV’s Future: Hershey’s Vinny Rinaldi

17 Jan 2023

Media Measurement Needs to Diversify Beyond Ad Currencies: Innovid’s Jessica Hogue

17 Jan 2023

Fox, NBCUniversal, Paramount, TelevisaUnivision, Warner Bros. Discovery & VAB Partner to Share Streaming Data, Certify Measurement Providers: OpenAP’s David Levy

10 Jan 2023

Next TV Upfront Will Bring More Measurement Choices: DatafuelX’s Howard Shimmel

20 Dec 2022

New Currencies Are Old News: Comscore’s Carol Hinnant

29 Nov 2022

Warner Bros. Discovery Preps New Multi-Screen Measurement Tests

14 Nov 2022

Ad Campaign Goals Call for Specialized Metrics: A+E Networks’ Roseann Montenes

8 Nov 2022

Nielsen’s Big Quarter: Thomas Previews ONE Ads Launch

6 Nov 2022