Currency

Marketers Have Warmed Up to Alternative Ad Currencies: Initiative’s Maureen Bosetti

12 Jul 2023

How Multi-Currency Happens: Comscore’s Gotch On Up-Skilling & Embracing Local Change

6 Jul 2023

Italy Leans In To Cross-Screen TV Measurement

8 Jun 2023

Currency Must Catch-Up To Measurement With Collaboration: iSpot.tv’s Muller

25 May 2023

Advertisers Ready To Go All-In On Alternative Currencies: VideoAmp’s McCray

16 May 2023

NBCU Ad Boss Marshall: ‘We Continue to Spin Our Wheels’ on Currency

12 May 2023

NBCU Taps Comscore & Innovid To Give Local TV Advertisers ‘A Multi-Currency Future’

11 May 2023

WBD Ad Sales Adds 605, ABCS Insights, DISQO, EDO, LoopMe & Pilotly To New Measurement ‘Toolbox’

11 May 2023

No Turning Back: For Zapata, The Era Of Single-Currency Is Over

10 May 2023

Data Help to Drive Creativity, Not Stifle It: Spark Foundry’s Lisa Giacosa

18 Apr 2023

Report Card: Beet Retreat Speakers Rate Ad Industry’s Progress On Advanced TV Journey

5 Apr 2023

Newer Ways of Measuring TV Audiences Showcase Data: Dentsu’s Celeste Castle

4 Apr 2023

Havas Launching Attention Metric In Time For Upfronts

27 Mar 2023

Alt Currencies Will Have Bigger Role in Upfront Sales: Paramount’s Colleen Fahey Rush

22 Mar 2023

Steuer’s Plea: ‘Collaborative Counting’ To Underpin TV

21 Mar 2023

Warner Bros. Discovery Amps Up Upfronts With VideoAmp, Comscore

20 Mar 2023

How Alt Currency Contenders Could Win The Race: VideoAmp’s Chasin

13 Mar 2023

Dentsu Media, GroupM, Horizon Media, IPG Mediabrands, Omnicom Media Group, Publicis Media, RPA join JIC to Help Set Standards for Premium Cross-Platform Video Ad Currencies

6 Mar 2023

Sharing Our Learnings About Currencies Helps TV Ad Market: Paramount’s Michele Stone

6 Mar 2023

The Multi-Currency World Is Really Here: Mediahub’s Piner

27 Feb 2023