Performance Marketing

Commerce Media Will Expand Beyond Retailers: Criteo’s Megan Clarken

1 Jun 2022

How DCO Drives ROI: Clinch’s Etzioni On Creative Optimization

31 May 2022

Commerce Media Can Speed Up Consumer Journeys: Dentsu’s Bruce Williams

25 May 2022

How GroupM’s McDonald Is Re-Shaping The Agency In A ‘Talent Crisis’

19 May 2022

Retail Media Networks Are Taking Digital Ad Share: Tinuiti’s Marsten

19 May 2022

Commerce Media Pull Brands Closer to Digital Shoppers: Criteo’s Brian Gleason

11 May 2022

The Funnel’s Not Fuzzy: Upwave’s Kelly On ‘Performance Branding’

20 Apr 2022

Consumer Mindset Is Key to Effective Contextual Ads: MAGNA’s David Tucker

14 Apr 2022

Streaming Video Ads Have Key Role in Midterm Elections: Uplift’s Jamie Patton

10 Mar 2022

How DCO Boosts ROI: Clinch’s MacIntosh

8 Mar 2022

Retail Media Networks Are Growing as Advertising Drives Online Shopping

8 Mar 2022

Direct-to-Consumer Brand Partnerships Expand by 30%: Disney’s Michaela Giovengo

2 Mar 2022

GroupM’s Global Commerce Chief Sees Upside for Retailers, Brands, Platforms and Publishers

21 Feb 2022

Advertising Needs to Perform at Every Level of Purchase Funnel: PHD’s Catherine Sullivan

25 Jan 2022

Forward-Looking Brands Are Focused on Ad Outcomes: Publicis’s Nicole Whitesel

2 Jan 2022

Getting Media Channels to Work Together for Marketers Is Key Priority: Yahoo’s Beau Ordemann

8 Dec 2021

Univision’s Lin Can Tie TV Ad Outcomes To Search Behavior

2 Dec 2021

First-Party Data Drive Ad Targeting on CTV: Disney’s Marc Mallett

2 Dec 2021

It’s Going to Bigger Than Social: Dentsu’s Doug Ray on the Massive Opportunity in Gaming for Marketers

15 Nov 2021

IBM Watson Advertising Seeking Ad Data To Prove Marketing Biases: Lord

26 Oct 2021