Performance Marketing

Disney Advertising Teams With EDO on Measuring Ad Outcomes: EDO’s Kevin Krim

26 Jan 2023

GM’s Kapoor Is Kicking The Tires Of Ad Clean Rooms

13 Jan 2023

Full-Funnel Marketing Helps Guide the Consumer Journey: United’s Brittany Clauss

29 Dec 2022

Advertisers Can Drive Lower-Funnel Results With CTV: MNTN’s Matt Collins

21 Dec 2022

Addressable TV Gets Light Viewers On The Rebound: DIRECTV Advertising’s Jason Brown

7 Dec 2022

Midterm Elections Show CTV Is Key Part of Campaign Strategies: D2 Media’s Mark Failla

23 Nov 2022

Higher Digital Ad Costs Push Brands Toward Other Media Channels: Quad’s Josh Golden

14 Nov 2022

Ad Campaign Goals Call for Specialized Metrics: A+E Networks’ Roseann Montenes

8 Nov 2022

How Mastercard Uses AI To Build Social Ads: Rajamannar

1 Nov 2022

Brand Investment Is Key to Riding Out Economic Uncertainty: ANA’s Bob Liodice

31 Oct 2022

Retail Media Is Going Diverse & Live: Reprise’s Margaritis

27 Oct 2022

Retail Media Is Evolving Into Full-Funnel ‘Commerce Media’: Publicis’s Jill Cruz

25 Oct 2022

Retail Media Is Moving Off-Site: Criteo’s Gleason

21 Oct 2022

Tools Needed To Tackle CTV Ad Supply Constraint: LiveRamp’s Prasad

26 Sep 2022

Acquisitions Broaden Performance Marketing Platform on CTV: MNTN’s Ali Haeri

18 Sep 2022

CTV Offers Advancements in Performance Advertising: Magnite’s Dan Fairclough

6 Sep 2022

CTV Enables More Flexibility With Performance Marketing: MNTN’s Chris Contreras

29 Aug 2022

Lean Enough To Measure-Up: EDO’s Krim Finances The Future Of Media Analytics

16 Aug 2022

Media Interoperability Will Unlock More Revenue Growth: Comcast Advertising’s James Rooke

3 Aug 2022

Dynamic Creative & The Quest For Attention

1 Aug 2022