Performance Marketing

TikTok Competing For TV Ad Spend With New Features, Claiming High Effectiveness

20 Mar 2024

Podcast Advertising Is Transforming Digital Marketing Strategies: GroupM’s Jen Soch

3 Mar 2024

Influencer Marketing, Retail Media Are Key Growth Areas: Omnicom’s Megan Pagliuca

24 Jan 2024

In Fight For Ad Spend, TV Must Collaborate & Prove Performance

13 Dec 2023

Retail Media Is About More Than Retail: UM’s Owen

1 Dec 2023

New GroupM NA CEO Gerhart Urges Brands To Think Beyond Short-Term Performance

1 Nov 2023

Diageo’s Teske Wants Faster, Better Ad Data

28 Sep 2023

We’re Building Next Generation of Ad-Performance Expertise: GroupM Nexus’s JiYoung Kim

5 Sep 2023

People Who Order Free TVs Are Desirable to Brands: Telly’s Ilya Pozin

16 Aug 2023

Brand Purpose Underpins Best Ad Strategies: OMD’s Luke Lambert

10 Aug 2023

Collaborations Help Support Our Ad Growth: Uber’s Megan Ramm

11 Jul 2023

Branding and Performance Marketing Work Hand-in-Hand: Wavemaker’s Sharb Farjami

1 Jun 2023

Mindshare’s Gerhart Sees Swing From Pure Performance Ahead Of Cannes

31 May 2023

HJA’s Fischer Navigates The Challenges Of Cross-Platform TV Advertising

11 May 2023

Why Consumers are Rejecting Most Brands’ Digital Ads – Mars’ Patilinet

9 May 2023

Retailer’s Best Friend? Pinterest Aims To Rekindle The Joy Of Shopping In The Digital Bazaar

17 Apr 2023

Challenger Brands Can Thrive In Retail Media Landscape: Shipt’s Jagdeep Wadhwani

6 Apr 2023

Why Brands Should Look Beyond In-Game Advertising to Reach Gamers

28 Mar 2023

True Ad Outcomes Are Measured With Sales: Affinity’s Damian Garbaccio

9 Mar 2023

Yahoo’s Armstrong Sees ‘Exciting’ Maturation Of Retail Media

2 Mar 2023