Performance Marketing

Organic First, ROAS Last: Havas Is Rethinking Retail Media From the Ground Up
Organic First, ROAS Last: Havas Is Rethinking Retail Media From the Ground Up
25 Mar 2026
Wunderkind’s Adam Gendelman: Pause Ads Drive 79% Lower Cost Per Action Than Other CTV Formats
Wunderkind’s Adam Gendelman: Pause Ads Drive 79% Lower Cost Per Action Than Other CTV Formats
22 Mar 2026
IRIS.TV’s Field Garthwaite: Contextual Targeting Enables Privacy-First CTV Performance
IRIS.TV’s Field Garthwaite: Contextual Targeting Enables Privacy-First CTV Performance
25 Feb 2026
Contextual Targeting Is Turning CTV Into a Performance Channel: Wurl CEO Dave Bernath
Contextual Targeting Is Turning CTV Into a Performance Channel: Wurl CEO Dave Bernath
10 Feb 2026
Dentsu X’s Maggie Summers: CTV Finally Hit Critical Mass for Performance Marketing
Dentsu X’s Maggie Summers: CTV Finally Hit Critical Mass for Performance Marketing
4 Feb 2026
Behavioral Data Holds Key to Unlocking CTV’s True Potential, EDO’s Weiss Says
Behavioral Data Holds Key to Unlocking CTV’s True Potential, EDO’s Weiss Says
3 Feb 2026
CTV Emerges as Performance Channel Amid Shift to Lower-Funnel Ad Buying: Roku
CTV Emerges as Performance Channel Amid Shift to Lower-Funnel Ad Buying: Roku
27 Jan 2026
Swoop’s Kurt Robinson: TV Must ‘Stay The Backbone’ as Pharma Embraces New Delivery Mechanisms
Swoop’s Kurt Robinson: TV Must ‘Stay The Backbone’ as Pharma Embraces New Delivery Mechanisms
26 Jan 2026
Commerce GO, Agent-Ready APIs Help to Tackle Ad Fragmentation: Criteo’s Todd Parsons
Commerce GO, Agent-Ready APIs Help to Tackle Ad Fragmentation: Criteo’s Todd Parsons
19 Jan 2026
Inside Reddit’s AI-Powered Push into Self-Serve Media Buying: Stephen Riad
Inside Reddit’s AI-Powered Push into Self-Serve Media Buying: Stephen Riad
12 Jan 2026
Commerce Data Pushes Retail Media Beyond the Lower Funnel: Criteo’s Nicole Kivel
Commerce Data Pushes Retail Media Beyond the Lower Funnel: Criteo’s Nicole Kivel
7 Jan 2026
AI Copywriting Bots Join With Humans to Go Beyond Garbage: Omnicom’s Stern
AI Copywriting Bots Join With Humans to Go Beyond Garbage: Omnicom’s Stern
4 Jan 2026
Brand, Performance Budgets Merge as Marketers Chase Unified KPIs: Assembly’s Jill Kelly
Brand, Performance Budgets Merge as Marketers Chase Unified KPIs: Assembly’s Jill Kelly
29 Dec 2025
‘Ads Interrupt, Agents Assist’: The New Commerce Paradigm
‘Ads Interrupt, Agents Assist’: The New Commerce Paradigm
28 Dec 2025
Advertisers are Coming Back to News, With Better Tools: Ad Fontes Media’s Vanessa Otero
Advertisers are Coming Back to News, With Better Tools: Ad Fontes Media’s Vanessa Otero
10 Dec 2025
Kerv Interactive’s Jay Wolff: AI-Powered Creative Signals Turn ‘Primetime’ Into ‘You Time’
Kerv Interactive’s Jay Wolff: AI-Powered Creative Signals Turn ‘Primetime’ Into ‘You Time’
16 Nov 2025
Reimagining Patient Reach: CMI Media Group’s Clifton Covey Pushes for Smarter, Privacy-Safe Ads
Reimagining Patient Reach: CMI Media Group’s Clifton Covey Pushes for Smarter, Privacy-Safe Ads
10 Nov 2025
Respectful Ads and Contextual Storytelling Drive Results: Horizon’s Alex Stone
Respectful Ads and Contextual Storytelling Drive Results: Horizon’s Alex Stone
5 Nov 2025
Beyond Performance Metrics, Initiative’s DeRiso Champions Fame and Flow
Beyond Performance Metrics, Initiative’s DeRiso Champions Fame and Flow
29 Oct 2025
Epsilon’s Adam Skinner: Connected Identity Prevents Post-Purchase Ad Bombardment
Epsilon’s Adam Skinner: Connected Identity Prevents Post-Purchase Ad Bombardment
26 Oct 2025