Performance Marketing

AI Helps In-Flight Optimization for Campaigns: VMLY&R’s Jennifer Kohl
23 Aug 2021
Outcomes Provide Deeper Insights on Campaigns: Connelly Partners’ Michelle Capasso
5 Aug 2021
AI Will Drive Creative Advertising with Consumer’s Privacy and Preference: Execs from Mindshare, MediaCom, Wavemaker, Xaxis and IBM Watson Advertising
29 Jun 2021
The New Majority: MediaCom’s Prabhu Aims To Make Advertising Addressable
24 Jun 2021
AI Helps Brands Re-Focus On Creative: IBM’s Redmond
16 Jun 2021
Valentino On Disney’s Diverse Digital Ad Future
9 Jun 2021
Outcomes Are Backbone of Healthcare Targeting: DeepIntent’s Jen Werther
12 May 2021
Burgers Beyond Broadcast: How McDonald’s Agency Uses CTV For QSR
15 Apr 2021
Addressable TV Isn’t Just A Test Anymore: WarnerMedia’s Blumberg
12 Apr 2021
Ad-Spend Intelligence Gives Our Sales Teams Big Advantage: Fox’s Michael Falco
24 Mar 2021
Tatari’s Todd Gordon: Audience Matters, But Ultimately It’s About Campaign Performance
17 Mar 2021
‘Digital-First’ Marketing Vital to Engaging Car Buyers: Nissan’s Allyson Witherspoon
7 Mar 2021
Healthcare Marketers Have Key Role in Vaccination Effort: DeepIntent’s Chris Paquette
22 Feb 2021
Younger Sports Fans Want More Control of Viewing: Amplifi’s Mike Law
7 Feb 2021
AdTech is on Fire & Outcome Marketing Could Unlock “Trillions” in Value, Terry Kawaja on the BeetCast
1 Feb 2021
In-Ear Ads Are Sanctuary For Maxed-Out Eyes: iHeartMedia’s Brokaw
27 Jan 2021
‘No Going Back’ to Content-First Targeting in Sports: Effectv’s James Rooke
24 Jan 2021
New Year Brings Time to Reflect on Innovation: TrueCar’s Beth Mach
18 Jan 2021
Audio’s Performance Era Is Upon Us: Horizon’s Russo
11 Jan 2021
In This Climate, Marketers Want Outcomes: LoopMe’s Park
5 Jan 2021