Performance Marketing

Streaming Video Has Bigger Role in Media Mix: Icon Media’s Minnie Dimesa

14 Oct 2021

Marketers Can Reach CTV Viewers With Lower-Cost Retargeting: Simpli.fi’s Ryan Horn

6 Oct 2021

Flexible & United: Quigley-Simpson’s Fremont On Marketing’s 2021 Lessons

23 Sep 2021

Havas’ Sedlarcik Goes Long On Short-Form Ads

14 Sep 2021

‘Fear of Missing Out Is Not a Marketing Strategy’: Pearle Vision’s Doug Zarkin

25 Aug 2021

AI Helps In-Flight Optimization for Campaigns: VMLY&R’s Jennifer Kohl

23 Aug 2021

Outcomes Provide Deeper Insights on Campaigns: Connelly Partners’ Michelle Capasso

5 Aug 2021

AI Will Drive Creative Advertising with Consumer’s Privacy and Preference: Execs from Mindshare, MediaCom, Wavemaker, Xaxis and IBM Watson Advertising

29 Jun 2021

The New Majority: MediaCom’s Prabhu Aims To Make Advertising Addressable

24 Jun 2021

AI Helps Brands Re-Focus On Creative: IBM’s Redmond

16 Jun 2021

Valentino On Disney’s Diverse Digital Ad Future

9 Jun 2021

Outcomes Are Backbone of Healthcare Targeting: DeepIntent’s Jen Werther

12 May 2021

Burgers Beyond Broadcast: How McDonald’s Agency Uses CTV For QSR

15 Apr 2021

Addressable TV Isn’t Just A Test Anymore: WarnerMedia’s Blumberg

12 Apr 2021

Ad-Spend Intelligence Gives Our Sales Teams Big Advantage: Fox’s Michael Falco

24 Mar 2021

Tatari’s Todd Gordon: Audience Matters, But Ultimately It’s About Campaign Performance

17 Mar 2021

‘Digital-First’ Marketing Vital to Engaging Car Buyers: Nissan’s Allyson Witherspoon

7 Mar 2021

Healthcare Marketers Have Key Role in Vaccination Effort: DeepIntent’s Chris Paquette

22 Feb 2021

Younger Sports Fans Want More Control of Viewing: Amplifi’s Mike Law

7 Feb 2021

AdTech is on Fire & Outcome Marketing Could Unlock “Trillions” in Value, Terry Kawaja on the BeetCast

1 Feb 2021