Performance Marketing

Election Advertising will Move Brands To Connected TV: Simpli.fi’s Moore

2 Nov 2020

Apple’s IDFA Change Will Destroy Chunks Of Economy: LUMA’s Kawaja

9 Sep 2020

Lockdown Is Accelerating Data-Driven TV: Fox’s Darren Sherriff

28 Jun 2020

With $400 Million Novo Nordisk Win, Wavemaker’s Amanda Richman is Set on “Provoking” Clients

28 May 2020

POLK’s Julie Mynster: The Future of Car Shopping Is Online

20 May 2020

Opportunities To Be Found In TV’s Lockdown: Thinkbox’s Hill

24 Apr 2020

Brand Marketers Are Focused on Reach During Pandemic, LiveRamp’s Grammier

6 Apr 2020

Cadreon’s Hall: “The Most Important Aspect of Addressable Is the Ability to Control Frequency’

30 Mar 2020

Hearts & Science’s Metzer: Without the Cookie, Advertising Will Rely on First-Party Data

30 Mar 2020

Pause Ads & Be Helpful During Outbreak: Forrester’s Nail Advises

28 Mar 2020

Forrester’s Joanna O’Connell: There’s a Growing Imbalance in Advertising

2 Mar 2020

PCH’s Bagdasarian: Data at Scale Is a Competitive Advantage for Targeted Advertising

30 Jan 2020

Samsung Ads’ Meyer: ‘Discovery’ Mode on Smart TVs Is a Sweet Spot for Advertisers

27 Jan 2020

AdTech Doyenne, Target’s Kristi Argyilan, to Headline the Beet Retreat in San Juan Feb 5-7

26 Jan 2020

A+E’s Roseann Montenes: With Client Expectations, There’s No ‘One-Size-Fits-All’

21 Jan 2020

Samsung Ads’ Banchek: ‘We’re Solving for Real Business Problems’

15 Dec 2019

PCH’s Heather Macaulay: Audience Engagement and Profiles Drive Results

13 Dec 2019

Chris Moore: Publishers Clearing House Wants to Be a Media-First Business

12 Dec 2019

Samsung’s Oh Finds ‘Unfindables’ & Heavy Gamers With ACR

11 Dec 2019

Samsung Ads’ Scott Takes Outcome Promise To CES

5 Dec 2019