Performance Marketing

Programmatic CTV Can Help Cut Wasted Ad Dollars: Media Fortitude’s Carrie Xu
Programmatic CTV Can Help Cut Wasted Ad Dollars: Media Fortitude’s Carrie Xu
13 Aug 2024
Retail Media Helps Consumer Brands Form Bonds With Shoppers
Retail Media Helps Consumer Brands Form Bonds With Shoppers
1 Aug 2024
TikTok’s Measurement Chief Jorge Ruiz: ‘Build For The Platform’
TikTok’s Measurement Chief Jorge Ruiz: ‘Build For The Platform’
31 Jul 2024
Criteo’s Brian Gleason: How Commerce Media Drives Sales for Brands
Criteo’s Brian Gleason: How Commerce Media Drives Sales for Brands
31 Jul 2024
TikTok’s Adolfo Fernández: Branding And Performance are ‘Blending Together’
TikTok’s Adolfo Fernández: Branding And Performance are ‘Blending Together’
30 Jul 2024
AI Drives Emotional Resonance Between Ads and Content for Better Performance
AI Drives Emotional Resonance Between Ads and Content for Better Performance
30 Jul 2024
AI Accelerates Ad Optimization from Months to Days: Silverpush’s Waxman
AI Accelerates Ad Optimization from Months to Days: Silverpush’s Waxman
30 Jul 2024
Amazon, TikTok, Instacart and The Trade Desk Partnerships Support E-Commerce, Influencer Campaigns: Omnicom’s Megan Pagliuca
Amazon, TikTok, Instacart and The Trade Desk Partnerships Support E-Commerce, Influencer Campaigns: Omnicom’s Megan Pagliuca
24 Jun 2024
Travel Media Networks Extend Retail Ad Opportunities: Publicis’ Cruz
Travel Media Networks Extend Retail Ad Opportunities: Publicis’ Cruz
19 Jun 2024
Relevance Is Not Personalization: Rokt’s Srishti Gupta On The Transaction Moment
Relevance Is Not Personalization: Rokt’s Srishti Gupta On The Transaction Moment
18 Jun 2024
Consumer Brands, Retailers Are Driving Ad Growth: Uber’s Megan Ramm
Consumer Brands, Retailers Are Driving Ad Growth: Uber’s Megan Ramm
11 Jun 2024
AI Can Drive Relevance Amid Growing Pains In Retail Media: Digitas’ Lanzi
AI Can Drive Relevance Amid Growing Pains In Retail Media: Digitas’ Lanzi
4 Jun 2024
Instacart Ads’ DeRobbio: Retail Media Will Unlock Consumer Insights for Brands
Instacart Ads’ DeRobbio: Retail Media Will Unlock Consumer Insights for Brands
29 May 2024
Retail Media Offers Relevance At Scale, Holiday Boom: Omnicom’s Baker
Retail Media Offers Relevance At Scale, Holiday Boom: Omnicom’s Baker
21 May 2024
Outcomes Are Best Barometer of TV Advertising: A+E’s Roseann Montenes
Outcomes Are Best Barometer of TV Advertising: A+E’s Roseann Montenes
20 May 2024
People’s Shopping Data Underpin Ad Targeting: Instacart’s Suzanne Skop
People’s Shopping Data Underpin Ad Targeting: Instacart’s Suzanne Skop
25 Apr 2024
The Future of Advertising is Machine Learning-Driven: Moloco’s Simon
The Future of Advertising is Machine Learning-Driven: Moloco’s Simon
25 Apr 2024
Retail Media Networks: The Key to Full-Funnel Activation and Brand Growth, Omnicom Commerce’s Baker
Retail Media Networks: The Key to Full-Funnel Activation and Brand Growth, Omnicom Commerce’s Baker
9 Apr 2024
First-Party Data Support Audience Targeting for Brands: Dollar General’s Molly Hjelm
First-Party Data Support Audience Targeting for Brands: Dollar General’s Molly Hjelm
4 Apr 2024
Shoppable Video’s Influence Is Poised to Grow: Digitas’ Amy Lanzi
Shoppable Video’s Influence Is Poised to Grow: Digitas’ Amy Lanzi
25 Mar 2024