SAN JUAN, Puerto Rico—For local television, the 2018 election cycle was tantamount to an early Christmas present. And although 2020 promises to be even better sales-wise, TV providers have to speed up their efforts to roll out targeted, impression-based advertising without cannibalizing their “core bread and butter traditional linear inventory,” says Furious Corp. CEO Ashley […]
TORONTO – As she takes in the proceedings at the Future of TV Advertising Forum, Ashley J. Swartz sees a spirit of collaboration toward making television easier to buy along with a “petri dish of opportunity” for marketers. This “interesting construct of a market” with huge geography and “not a lot of people” still has […]
When Ashley J. Swartz hears the word relevance, the term renaissance comes to mind. Having doubled down on television “not only surviving but thriving,” she sees AT&T’s The Relevance Conference as the confluence of TV’s potential future in one place. “I think it’s incredibly exciting to see that some of the leaders in the marketplace […]
MIAMI — We are nearing the end of a year in which the murmurings of discontent toward the biggest tech companies grew in to a crescendo. Media companies, advertisers, politicians, police and all manner of citizens have lined up to take pot-shots at the platforms. At this point, no-one would bet against lawmakers taking significant […]
VIEQUES, PR – Six years ago, the NewFronts were birthed to serve a burgeoning video marketplace. Sellers hoped to cash in on consumer viewing behavioral shifts while charging advertisers broadcast television-like CPM’s. “Guess what happened? Nobody was buying,” recalled Carl Fremont, Global Chief Digital Officer at media agency MEC. That’s because there was no measurement […]
VIEQUES, PR — TV companies are trying to adapt to a world in which the sale of their advertising is being up-ended by new possibilities – but doing so involves challenges as incumbent workflows are not up to the job. That is according to one ad exec turned software founder, hoping to help solve some of those problems. […]
VIEQUES, PR – Take several dozen “intelligent, ambitious, excited and passionate” advertising, media and technology executives to a sunny island and you get some amazing conversations during panel discussions, over cocktails and dinners. You also get to experience a sense of shared success—whether the topic is television audience guarantees, addressable advertising, or new offerings from […]
LONDON – Ashley J. Swartz’s message to media owners is clear: Be agile, flexible, and get your internal act together. “There’s a lot of value and insight intelligence around audience that is untapped within the enterprise of a seller,” Swartz says in an interview with Beet.tv. “I think there’s a lot of unlocked value that […]
MIAMI – Media companies have lots of untapped data wealth but cannot realize it because their CMS systems don’t like to share, is one of Ashley J. Swartz’s theses and a contributing factor to her formation of Furious Corp. “We just decided to tackle the unsexy, hard problem of connecting all these disparate systems and […]
BOSTON – When Ashley Swartz discusses the nuts and bolts of digital media, it’s reflective of her background in manufacturing systems. Hence her view that connecting disparate data and systems is “not sexy” and that media company content management systems “are dirty and messy.” They’re also the main reasons why she started Furious Corp., an […]
COLOGNE-If anyone doubted that DMEXCO has become a huge, must-attend event, that was dispelled by the presence of the “big dogs.” Companies like Accenture, IBM, Oracle and SAP had a major presence here this year, “Which I think speaks volumes,” says Ashley J. Swartz. In addition to being the Co-Founder & CEO of Furious Corp., […]
FORT LAUDERDALE — The advertising industry is going through enormous change. The internet has been fragmenting consumer behavior, taking analog ad dollars and now it is promising to overhaul TV. Sometimes, things are moving too fast. But, standing back to take a look, Furious Corp CEO Ashley J. Swartz says 2016 will bring a “reverence” that everyone […]
COLOGNE — The sea of advertising technology platforms in which the industry is which the industry is currently swimming is threatening to overwhelm. Whilst each platform promises to make life better and easier, the reality may be the opposite. “There is a proliferation of ad technology – it’s only made the business of video harder.,” according […]
Through the eyes of a US marketing exec, Europeans are, notoriously, relatively more concerned about how ad targeting might impinge on their personal data. A recent report from Belgium’s data protection agency claimed Facebook tracks computers of users without their consent, whether they are logged in to Facebook or not, and even if they are […]
While it seems inevitable that targeting TV audiences at a set-top box level will become a widespread practice, the targeting of individual households at massive scale seems like a less assured eventuality. “This is really about human behavior; it’s not really about what technology will allow,” says Ashley J. Swartz, CEO of Furious Corp., which […]
COLOGNE, Germany – Now that DMEXCO 2014 has come to a close, thought leader and Furious Corp CEO Ashley J. Swartz gives her take on where the health of the digital marketing ecosystem stands – and what needs to be done. “We are this continual migration from a business that is marketing and communications driven to […]
Viewability, measurability and the viability of OCR are major topics in the online video industry. Ashley Swartz, CEO and founder of NY digital consultancy Furious Minds discusses these issues in her wrap up of the VideoNuze Online Video Ad Summit in New York. “Engagement is a big part of what differentiates online video and digital from television, but […]
Upon online video company Aereo’s announcement on April 23 that they will be expanding to Boston, CBS executive Dana McClintock responded via Twitter that the network would take Aereo back to court. Furious Minds founder and CEO Ashley Swartz reports. “We will sue, and stealing our signal will be found to be illegal in Boston, just as […]
SAN FRANCISCO – The smart TV business and the advertising industry need to collaborate closely on technology, standards and transparency in order for marketing in this new ecosystem to take off. That’s the conclusion of Ashley Swartz in this commentary from the recent Smart TV and Multi-Screen Advertising Summit
Much of the online video focus is on consumer-facing brands, but the business-to-business online video market is growing at about 27% year over year, says Ashley Swartz in this commentary on b-to-b online video advertising. She tackles the topic in response to viewer questions.