Furious’s Swartz on Confronting the Challenges of Addressable

SAN JUAN, PR – Like clockwork every year, predictions are made that addressable TV is nearing a tipping point and will soon become ubiquitous. But TV buyers and sellers are still coming up against significant headwinds that have slowed adoption. “There’s this dark side of addressable with many challenges yet to be addressed, and we […]

 
 

Living Through The Age Of Fear, Uncertainty And Doubt: Furious’ Swartz

FORT LAUDERDALE — The advertising industry is going through enormous change. The internet has been fragmenting consumer behavior, taking analog ad dollars and now it is promising to overhaul TV. Sometimes, things are moving too fast. But, standing back to take a look, Furious Corp CEO Ashley J. Swartz says 2016 will bring a “reverence” that everyone […]