Quality, Context And Environment Keys To Consumer Engagement: Bloomberg’s Grossman

While some news organizations struggle for credibility and survival, Bloomberg Media keeps investing in and growing its portfolio of products across all platforms. These include its impending, 24/7 news service with Twitter, the Bloomberg Lens offering, Bloomberg Trigger for advertisers and its OTT presence in Apple TV. “Personally I think there’s never been a more […]

 
 

Twitter’s First NewFronts: More Live Streaming Deals With ‘Entire World Watching,’ Says Berland

Twitter’s first-ever NewFronts presentation, in which a raft of new live-streaming and premium original programming deals were unveiled, takes the company further along a particular path: taking two-screen experiences to one screen “in a way that no one else can,” according to CMO Leslie Berland. The company announced a dozen new collaborations for hundreds of […]

 
 

MEC’s Fremont, Furious Corp’s Swartz Assess ‘Confusing’ Video Marketplace

VIEQUES, PR – Six years ago, the NewFronts were birthed to serve a burgeoning video marketplace. Sellers hoped to cash in on consumer viewing behavioral shifts while charging advertisers broadcast television-like CPM’s. “Guess what happened? Nobody was buying,” recalled Carl Fremont, Global Chief Digital Officer at media agency MEC. That’s because there was no measurement […]

 
 

AOL’s NewFront: A Marriage of Media and Technology, Sales Chief Jim Norton

For AOL, the NewFront was more than a slate of new original video shows, it was an integrated offering of both media and technology with its programmatic platform, explains Jim Norton, Global Head, Media Sales at AOL in this inteview at the AOL NewFront. Norton says that while automation is bringing efficiencies to the marketplace, quality content is […]

 
 

Vice, Digitas take “Best in Show” at NewFronts, Beet Commentator Ashley Swartz

For “making the most of the internet and staying on brand” Vice took overall ‘best in show’ at this year’s NewFronts, says Ashley J. Swartz, CEO and Founder of Furious Minds, in her weekly segment for Beet.TV in which she highlights the 2014 NewFronts. “[Vice] takes risks and they deserve to be commended for that,” […]

 
 

WSJ Live’s New Anchor: Digital News Is Less “Dumbed Down”

Tanya Rivero, a recent addition to the WSJ Live team who was most recently an anchor with ABC News Now, hosts Lunch Break, WSJ Live’s noontime news program, which Rivero says gives her the opportunity to work on a wide range of stories. We spoke with Rivero in this interview with Beet.TV at the Wall Street Journal […]

 
 

WSJ’s Murray Wants Dialogue with Viewers

Sara Murray, an anchor for WSJ Live, says she wants to have a conversation with her viewers. Murray, who led a panel of women entrepreneurs at the Wall Street Journal NewFront on Friday, hosts the 4p.m. “breaking news” show for WSJ Live, which mixes of-the-moment news with lighter topics. We spoke with Murray at the […]

 
 

WSJ Touts New Tablet Video Magazine at NewFronts

It’s that time of the year when online publishers present their upcoming products and services in the form of so-called “NewFronts” events. In its NewFronts, The Wall Street Journal announced a video segment about how technology drives hope and health, a data- and animation-driven short video series, a new tablet video magazine and a documentary […]

 
 

New York Times to Debut Video ‘Channel’ Slate at NewFronts

The New York Times is organizing its video operation into topic channels and  will soon make them available across its site, on Apps,  via connected TV’s  and other devices.  This new offering will debut at the upcoming Digital Content NewFronts (4/28 – 5/2) where The Times will present for the first time, says Rebecca Howard, […]

 
 

Blip Finds Upside from YouTube’s Downsizing of Content Investment

With YouTube’s pulling back from the big investments in Web originals, which  it announced last year, there are now many opportunities for Blip,  explains Jason Krebs, the newly appointed president of sales and marketing at Blip, in this interview with Beet.TV At recent Digital Content NewFronts, Blip unveiled a slate of new shows.  Krebs speaks […]

 
 

Digitas’ Chief Creative Officer on Brand Authenticity

Honesty, transparency and authenticity are the new trends in advertising, says Lincoln Bjorkman, chief creative officer of Digitas North America, during an interview with Beet.TV at the Digitas NewFront 2013 in New York. “We’re finding for all brands, yes, you can navigate legal; you can navigate budgets; you can navigate all the different things in your organization out in the […]

 
 

Digitas CEO: Why Real-Time Advertising Matters

While most of the NewFronts events were focused on Web-original video, the theme at the Digitas event was around real-time advertising.  In this conversation, Digitas North America CEO Tony Weisman tells BeetTV why real-time advertising matters, what the agency is doing with the HuffPost Live and the role of video in all this which he […]

 
 

“The DNA of AOL is to Put a Video on Every Story,” Ran Harnevo

AOL is registering rapid growth in video views, now ranked second to YouTube in monthly views according to comScore, thanks in large part to the editorial “DNA” of putting videos in nearly all stories, says Ran Harnevo, SVP for Video at AOL, in this interview with Beet.TV recorded at the Digitas NewFront event. He says […]

 
 

Vuguru’s Tanz: Programming at NewFronts At New Level

Larry Tanz, CEO of Hollywood television production studio Vuguru, founded by former Disney CEO Michael Eisner in 2006, says that the quality of Web video debuted at this year’s NewFronts has taken a big leap forward.   He says the Web original industry is where cable was some years ago when it’s content went on to […]

 
 

‘iJustine’ Has New Show on Wearable Tech on AOL On

Justin Ezarik, better known as web video superstar iJustine, was in New York last week the Digtal NewFronts  to announce her new show on AOL On about wearable tech.  We spoke with her at the AOL show about her new show and her advise on how to succeed with original Web video. Justine recently signed […]

 
 

“ACR Will Change the World,” American Express’ Paskalis

Audio Content Recognition (ACR) software*,  which synchronizes TV watching with a tablet or mobile device, will “change the world,” says Lou Paskalis,Vice President, Global Media, Content Development and Mobile Marketing at American Express, in this wide-ranging interview with Beet.TV He explains that ACR will provide  brands with a full “sixty minutes” to market to an […]

 
 

The Huffington Post to Launch in Japan Next Week

The Huffington Post, which has expanded to a number of countries including Canada, Italy, the U.K., France and most recently to Germany, will launch in Japan next week, says Roy Sekoff , founding editor of the Huffington Post and president of HuffPost Live, in this interview with Beet.TV A report in the Japanese media says […]

 
 

Online Video $4.1 Billion Biz Heading into NewFronts, Still Needs Standards

Events like the upcoming NewFronts will play an important part in driving digital video from a $4.1 billion business to an $9 billion business over the next three years, says Jordan Bitterman, Senior VP at Digitas in an interview with Beet.TV, citing recent benchmark figures from eMarketer. On the eve of the NewFronts, kicking off […]