EDO’s Scott Grunther: Don’t Ignore Insights at the Middle of the Funnel

There’s currently great potential to evolve and enhance linear TV measurement in a way that could b currency-grade. In a Beet.TV townhall interview with Ashley J. Swartz, CEO and founder of Furious Corp, Scott Grunther, CRO of EDO, explained how defining impact and reaching scale are important steps. Grunther says that EDO is focused on […]

 

Ashley J. Swartz: ‘Work at a Distance, Yet Connect in a Meaningful Way’

VIA BEETCAM– The media industry is reimagining what it looks like going forward given the Coronavirus pandemic. In an interview via BeetCam, Ashley J. Swartz, CEO and founder of Furious Corp., discussed some of the upsides and challenges involved with shifting the industry to working from home. There are no longer tools in the arsenal […]

 

Omnicom’s Steuer: The Industry Needs Standardization of Measurement

SAN JUAN, PR– In a landscape that values data, measurement, ROI, and other affirming selling points, why is it so hard to navigate? In a town hall with Ashley J. Swartz, CEO and founder of Furious Corp. at the Beet Retreat in San Juan, Jonathan Steuer, chief research officer at Omnicom Media Group, explored how […]

 

Furious’s Swartz: Sellers Must Focus on Portfolio Optimization

SAN JUAN, PR – Today, addressable TV inventory is a limited commodity that fetches a high price, and programmers and distributors tend to sell as much of it as they possibly can. But this approach won’t always increase the value of a linear TV portfolio and may even cause the value of spot inventory to […]

 

Horizon Media’s Campanelli: ‘First-Party Data Is the Holy Grail’

Addressable TV puts audience data and insight at the center of buyer and seller strategies, helping them to better target the people most likely to resonate with ad spots on both linear TV and, increasingly, OTT platforms. That’s helped inform smarter buys and has led to more transparency into how ads are performing and the […]

 

Comcast Reports Big Increase in TV Viewing with VOD Surging 36% Year-Over-Year

Comcast’s cable TV ad sales unit is launching a new agency dedicated to making creative ad assets for smaller advertisers. Speaking at Beet Retreat in the City, “We’re Going Local!” , Brendan Condon,  Comcast Spotlight CEO, said: “If you don’t have good creative, your ad’s not going to work … especially when you’re thinking about […]

 

Attribution Will Bring ‘Significant’ Ad Spend Back To Local TV: TVSquared’s Kinsella

The emergence of digital attribution technologies plugged in to local TV ad sales promises to bring “significant” levels of ad spending back to local TV operators. That is according to an executive whose software company’s insights have been encouraging hundreds of advertisers to greatly increase their spending in the medium. TVSquared helps power Instant Impact, an […]

 

Full Throttle For Addressable: Hulu, DISH & Comcast Execs’ Panel Debate

Major TV platforms are intent on selling ads targeted at individual households. They just would like to see a few industrial changes in order to fully realize that dream. In a panel discussion at Beet Retreat in the City, “We’re Going Local!”, three TV platform representatives discussed their take on “addressable” TV. Ahead of next […]

 

Three Steps To Unlock Future TV Ads: GroupM’s Castree

Ongoing data mismatches and the wish of some tech vendors to own the ecosystem mean the true opportunities for selling TV ads using advanced digital techniques have “plateaued”. That is according to the North America boss of the world’s largest media-buying agency, GroupM. Tim Castree, GroupM North America CEO, in this video with Beet.TV, says […]

 

Swartz’s Four Takeaways From Beet Retreat In The City

After 11 sessions, audience debate and a reception at the new headquarters of GroupM Worldwide at f the World Trade Center, what did it all boil down to? On August 7, Beet.TV convened executives from advertising, media and technology companies for Beet Retreat in the City, “We’re Going Local!”, an afternoon of hashing-out how new […]

 

‘Real-Time TV Does Not Exist’: Dish, Videa, Google, Experian Discuss

SAN JUAN — It was billed as the revolution for television ad sales – the emerging prospect of using internet-connected platforms and audience viewing data to plan, execute and measure TV ad campaigns in real-time. After all, “programmatic” advertising unleashed “real-time bidding” (RTB) on to the world several years ago now. Today, real-time auctions for […]

 

On The Edge Of Scale: Disney, Amobee, Nielsen Execs Weigh In

SAN JUAN — Ad spending on over-the-top (OTT) TV was expected to increase 40% to $2 billion in 2018, with addressable TV spend reaching $800 million, according to Magna. That means spending on addressable TV – with which buyers can use advanced data and return path to more precisely target viewers and households – would represent only […]

 

Data Is A Product: Turner, Tru Optik, NinthDecimal Execs Discuss

SAN JUAN — It’s now 13 years since the phrase “data is the new oil“, it is believed, was first uttered. Now we are living in a world which is swimming – or, perhaps, drowning – in the sticky, digital substance. For many in broadcasting, data is proving to be transformational to the way they […]

 

NCC 2.0 Aims To Solve New Fragmentation Era, CEO Pangis Says

SAN JUAN — It did it once before in an earlier media era, so can cable groups’ joint sales group tackle another wave of ad platform fragmentation? Operated by Comcast, Charter and Cox Communications, NCC Media launched in 1981 to provide a common way for ad buyers to get on to disparate and disconnected cable, satellite […]

 

Blending IQ & EQ For TV Ad Sales: Turner’s Redniss & Furious’ Swartz Discuss

SAN JUAN — As much of the advertising landscape moves from human-, direct-sold advertisements to a data-infused, automated process, does the nature of TV become mechanistic along with it? That was one of the many tricky balances debated in a fireside discussion at Beet Retreat between Turner EVP of data strategy and product innovation Jesse Redniss […]

 

Who’s Ready For Advanced TV?: A Beet Retreat Miami Panel With Furious Corp., Invidi, SintecMedia, Videology And Google

MIAMI – The next generation of television—as represented by things like the ATSC3.0 standard—is now in sight. Then again, so is the moon. To hear panelists at the recent Beet Retreat Miami explain it, lunar landings might be easier to achieve than getting TV broadcasters en masse to quickly embrace the future. Asked by moderator […]

 

Keynote: Furious’ Swartz On Media’s Battle With The Oligopoly

MIAMI — We are nearing the end of a year in which the murmurings of discontent toward the biggest tech companies grew in to a crescendo. Media companies, advertisers, politicians, police and all manner of citizens have lined up to take pot-shots at the platforms. At this point, no-one would bet against lawmakers taking significant […]

 

Five Years Out: How Data Will Change TV Ad Buying according to Nielsen, Cross MediaWorks, Turner & Sinclair

MIAMI — It is the “new oil” that is fuelling value creation in businesses across the world, and now the TV ad sales business is really getting its motor running on data. Advertisers’ own primary data, off-the-shelf datasets and more… a new world of viewer information has opened up to make TV ad targeting to […]

 

Sky TV’s West On Data Enablement And The Five-Country Rollout Of AdSmart Addressable

VIEQUES, PR – With several years of addressable television, digital ad serving and analytics experience under its belt, Sky TV has committed to rolling out its Sky AdSmart addressable platform throughout its five-country footprint between now and the end of 2018. One key competitive advantage is that it only charges advertisers for impressions that garner […]

 

Fox, Turner And Viacom Consortium: Scale And Efficiency For Audience Targeting, Says Turner’s Porter

VIEQUES, PR – Underlying the just announced consortium formed by Fox, Turner and Viacom called OpenAP is the reality that audience-based television selling is “complicated and complex,” according to David Porter, Turner’s VP of Ad Innovation & Programmatic Solutions. To speed advertiser adoption, the three media companies are hoping to make it much easier for […]

 
1 2