Vertical Integration Gives Rogers Media ‘Massive Data Lake’: SVP Dark

TORONTO – When you’re the biggest wireless company in Canada, plus one of the biggest Internet service providers and cable companies, you know a lot about Canadians as content consumers. “For the last four years, we’ve done an enormous amount of work creating a massive data lake, compiling all of that data in one massive […]

 

Rogers Media Must Compete In North American Market: SVP Watson

TORONTO – Even though it has different television regulations, Canada is officially part of North America along with the United States. So as direct-to-consumer television offerings proliferate, companies like Rogers Media are trying to piece together the ever-shifting puzzle that is program acquisition and commissioning. “So what we need to look at here in Canada […]

 

Furious Corp’s Swartz Sees Collaboration, Innovation In Canadian TV Market

TORONTO – As she takes in the proceedings at the Future of TV Advertising Forum, Ashley J. Swartz sees a spirit of collaboration toward making television easier to buy along with a “petri dish of opportunity” for marketers. This “interesting construct of a market” with huge geography and “not a lot of people” still has […]

 

Canada’s Rogers Media Expands Digital Video Offering

BOSTON – Using video content to supplement material of traditionally non-digital media, such as magazines, is increasing viewership, says Rob Adams, executive producer of multi-platform video for Canada-based Rogers Media. “There’s so many opportunities right now for traditional, non-television brands in the world of media to use video and to put it into their offerings,” Adams says. […]