TV Upfront Was “Underwhelming,” a Beet Commentary

The 2014 Upfront were “slightly underwhelming” says Furious Minds’ CEO and Founder Ashley J. Swartz. “The numbers weren’t so great.” Although television was up 3.3 percent overall, broadcast volume was down by 800 to 815 million and cable volume was down by 500 million. This was largely due to cuts by major advertisers like P&G, GM […]

 

Beet Commentary: Is Aereo Decision Just Napster Déjà Vu?

What some thought would bring about the death of television as we know it encountered its own major setback last Wednesday when the Supreme Court reversed a lower court decision that had been in favor of Aereo. The Supreme Court’s reasoning was that the “cloud-based television antenna” that allowed subscribers to access over-the-air broadcast television […]

 

The New Lexicon of Programmatic Advertising, Commentator Ashley Swartz explains

There is great misunderstanding surrounding programmatic marketing, says Ashley J. Swartz, CEO and founder of Furious Minds. “We’re all using the same words to talk about this new world of marketing and advertising, which has really become the new world of technology,” she says. Because people are using the same words to talk about different […]

 

Vice, Digitas take “Best in Show” at NewFronts, Beet Commentator Ashley Swartz

For “making the most of the internet and staying on brand” Vice took overall ‘best in show’ at this year’s NewFronts, says Ashley J. Swartz, CEO and Founder of Furious Minds, in her weekly segment for Beet.TV in which she highlights the 2014 NewFronts. “[Vice] takes risks and they deserve to be commended for that,” […]

 

Furious Minds’ CEO on the New Xbox One

With Microsoft’s May 21 announcement about the upcoming release of Xbox One, the successor to Xbox 360, CEO and Founder of Furious-Minds Ashley J. Swartz says Microsoft is clearly deploying an entertainment platform rather than a gaming platform. During the presentation, gaming wasn’t mentioned until about 30 minutes in when EA came on stage, Swartz […]

 

VideoNuze Summit Wrap Up with Furious Minds’ Swartz

Viewability, measurability and the viability of OCR are major topics in the online video industry. Ashley Swartz, CEO and founder of NY digital consultancy Furious Minds discusses these issues in her wrap up of the  VideoNuze Online Video Ad Summit in New York. “Engagement is a big part of what differentiates online video and digital from television, but […]

 

Furious Minds’ Swartz: Litigation for Broadcasters Is Not the Answer

Upon online video company Aereo’s announcement on April 23 that they will be expanding to Boston, CBS executive Dana McClintock responded via Twitter that the network would take Aereo back to court. Furious Minds founder and CEO Ashley Swartz reports. “We will sue, and stealing our signal will be found to be illegal in Boston, just as […]

 

Beet Commentary: Ashley Swartz on Big Data and Google Fiber

With the arrival of new broadband technology such as Google Fiber, power will return to the consumer as existing broadband companies fight to remain competitive, says Ashley Swartz, CEO and founder of Furious Minds. Nielsen’s recently-released “Zero TV” study found that more than 5 million U.S. households watch television without cable or satellite providers; these […]