BlackArrow’s President: ‘Dynamic Ad Insertion Will Change Ad Models’

Early in 2013, the press announced that DAI – dynamic ad insertion – was enabled across nearly 30 million homes, mostly in homes serviced by Comcast or Time Warner Cable, says Nick Troiano, president of BlackArrow, the San Jose, California-based provider of advanced advertising technology for New TV platforms. This type of advertising provides the engagement metrics associated […]

 

SMG SVP: ‘Networks Have Wrong Idea about VOD’

Many television networks’ approach to VOD is missing the point, says Jonathan Bokor, SVP, director of advanced media for Starcom MediaVest Group (SMG), one of the world’s largest brand communications and consumer contact organizations. Boker says networks are looking at VOD like a full-episode player. “That’s really ignoring one of the principal advantages that VOD brings to […]

 

TubeMogul Seeks to Solve Viewability Issue

TubeMogul’s most recent initiative has been helping to solve the viewability issue for advertisers. By making the code open source and partnering with competitors, TubeMogul has been working to solve this problem not just for TubeMogul, but for the industry, says Brett Wilson, co-founder and CEO of TubeMogul. Last week TubeMogul, the California-based video ad technology company, announced a $10 […]

 

VideoNuze Summit Wrap Up with Furious Minds’ Swartz

Viewability, measurability and the viability of OCR are major topics in the online video industry. Ashley Swartz, CEO and founder of NY digital consultancy Furious Minds discusses these issues in her wrap up of the  VideoNuze Online Video Ad Summit in New York. “Engagement is a big part of what differentiates online video and digital from television, but […]

 

Cloud-Based TV Service Net2TV Inks Deal with Roku, Bets on Lean-Back Smart TV

Internet TV programming service Net2TV inked a deal with Roku for its digital-to-TV curated content, said Tom Morgan, Founder and CEO of Net2TV, a cloud-based TV service, during an an interview with Ashley Swartz, CEO of NY digital consultancy Furious Minds and a regular contributor to Beet.TV at the VideoNuze event in New York.

 

Innovid’s CTO on ‘TV Everywhere’ and Engagement

Although television is available almost everywhere today – tablets, PCs, connected TVs, gaming consoles and mobile phones – engagement and interaction, which advertisers value and measure, differs across those devices, says Tal Chalozin, CTO and co-founder of Innovid, interactive online video advertising leader. Chalozin says engagement is complicated from a technology standpoint. Innovid allows users […]

 

Nielsen, Videology Panel Discusses Improving OCR

Representatives from Nielsen, Videology, Altitude Digital and Xaxis spoke on a panel about targeting and ad measurement at the VideoNuze 2013 Online Video Advertising Summit and discussed how to improve OCR – online campaign ratings – to incorporate more real time options for publishers, says Richard Glosser, president of Hilltop Digital, who moderated the panel. […]

 

LG and Nielsen Studying Audience Makeup of Smart TV Users

Consumer electronics manufacturer LG is working with Nielsen on a research study to better understand the audience composition of smart TV users, says Wendell Wenjen, director of smart TV advertising and interactive TV platforms at LG Electronics, during an interview with Ashley Swartz, CEO of NY digital consultancy Furious Minds and a regular contributor to Beet.TV at the VideoNuze event […]

 

Nielsen’s Online Campaign Ratings Boosts Video Targeting

Working with Nielsen’s OCR ratings can help brands make better predictions about the best ads to target to different consumers, says Teg Genager, Founder and Chief Product Officer at Adap.TV, during an an interview with Ashley Swartz, CEO of NY digital consultancy Furious Minds and a regular contributor to Beet.TV. Adap.TV paired up with Nielsen in April […]

 

Yahoo! Incorporates Programmatic into Video Ad Strategy

This year in response to marketers’ objectives, Yahoo! is rolling out an audience-targeting offering and a contextual offering that features Yahoo! original content as part of their video advertising strategy – a strategy that will continue to incorporate more traditional tactics such as custom branded entertainment and program sponsorships, says Margenett Moore-Roberts, senior director of […]