Push The Envelope Of Risk In Ad Formats: Wavemaker’s Fremont

His agency was the product of a merger between two others; now Carl Fremont wants the industry to keep thinking differently. In this video interview, the president of the Wavemaker/Wunderman alliance urges advertisers and agencies to change their approach to meeting consumers’ expectation for a great experience. “Every brand really needs to find out what’s […]

 
 

AI Taking One-To-One Personalization ‘To The Ultimate’: MEC’s Carl Fremont

CANNES – Having spent nearly four decades in advertising, Carl Fremont perceives artificial intelligence as “beyond transformational” and “completely disruptive.” For their part, marketers need to be brave and experiment with AI while not thinking short term about it, Fremont says in this interview Beet.TV with The Weather Company CMO Jordan Bitterman at the Cannes […]

 
 

MEC’s Fremont, Furious Corp’s Swartz Assess ‘Confusing’ Video Marketplace

VIEQUES, PR – Six years ago, the NewFronts were birthed to serve a burgeoning video marketplace. Sellers hoped to cash in on consumer viewing behavioral shifts while charging advertisers broadcast television-like CPM’s. “Guess what happened? Nobody was buying,” recalled Carl Fremont, Global Chief Digital Officer at media agency MEC. That’s because there was no measurement […]

 
 

Before You Find Audiences, Know What Triggers Them: MEC’s Fremont

VIEQUES, PR – Knowing what different types of triggers impact consumers during their purchase journey must be done on a brand by brand basis before determining how to find those consumers. “We have to first start with an insight,” says MEC’s Global Chief Digital Officer, Carl Fremont. At MEC, the process is called Momentum and […]

 
 

CES is About Networked Data, Not People, says MEC’s Carl Fremont

LAS VEGAS – The importance of CES is the networking, not the human interactions of the 150K attendees, but the development of  “nodes and connections.”  It is all about how  brands can participate in a new, deeply connected world, says Carl Fremont, Global Chief Digital Officer of MEC, in this interview with Beet.TV We spoke with […]

 
 

MEC’s Chief Digital Officer on Technology, Data and Creativity

Technology is changing how advertisers market, but creativity still remains the name of the game, says Carl Fremont, Global Chief Digital Officer at MEC in an interview with Beet.TV. “We are in a tech boom and advancement, with more access to open-source platforms to build on top of and gain scale. But our role is less about building them […]