A ‘Resurgent’ comScore Plans Currency, Planning Solutions: CEO Wiener

With the race for cross-screen audience measurement becoming more of a marathon than a sprint, under new CEO Bryan Wiener comScore has both feet in the game. Those would be its digital and television penetration and the granularity of its consumer behavior data. “The genesis behind the comScore-Rentrak merger was brilliant,” Wiener says in this […]

 
 

BrightLine’s Corbelli Handicaps The Jockeying For Advanced TV Supremacy

When Jacqueline Corbelli founded BrightLine in 2003, television was a predictable if restricted experience for viewers, advertisers and content owners. Now, however, “Pandora’s out of the box,” Corbelli says as she observes the titanic machinations of media companies to keep up with contemporary viewing habits. Corbelli puts reasons for all those machinations into three buckets: […]

 
 

Hulu Hopes comScore’s Campaign Ratings Quantify Shared Viewing

With 78% of its viewing happening on living room television sets, Hulu has a big stake in solutions like comScore’s soon-to-launch Campaign Ratings tool for measuring de-duplicated, cross-platform audiences. “I would say that there has been a lot of progress” in cross-screen measurement, says Hulu’s Julie DeTraglia. “I will give the industry all of the […]

 
 

Hulu Expanding Interactive Ads To Augment ‘Purposeful Viewing’

Amid the seemingly unending competitive jostling among its constituent owners, Hulu has kept its focus on one thing: giving advertisers and viewers as many choices as possible. Having rolled out interactive ad units earlier this year that enabled viewers to buy movie tickets with their television remote control, “We’re continuing to push more of that […]

 
 

Focus On TV Ad Experiences: Cannes Panel With Forrester, Hulu, Twitter, BrightLine

CANNES – Creating better television ad experiences for viewers seems to be a never-ending conversation for agencies, brands and publishers. But judging from a panel at the Cannes International Festival of Creativity, ad relevance and personalization is expected to vary widely by platform and provider for the foreseeable future. Reasons for the variations include corporate […]

 
 

Go Beyond 15 & 30: Hulu’s Naylor Advocates Interactive Ads

CANNES — It was the subject of a thousand interactive TV dreams in the nineties – the ability to buy products straight from ads seen on the TV screen. Now Hulu has enabled it, and its ad chief thinks the future has finally arrived. The new ad unit, called T-Commerce, was launched with interactive firm […]

 
 

Hulu Leverages Oath To Help Build Subscriber Audience

It announced 20 million paying subscribers in May but nevertheless plans to offer advertising in its live TV offering this quarter. Hulu is on a growth curve. But is the joint venture building its subscriber base, and what role does advertising play in a subscription-driven company? In this video interview with Beet.TV, Hulu subscriber growth […]

 
 

MediaCom’s Badigian On Studio71’s Content Vetting, Downloads From Hulu

YouTube certainly has reach, but its content doesn’t always lend itself to precise brand alignment. That’s where smaller digital players like Studio71 can differentiate themselves, according to MediaCom’s Renee Badigian. In this interview with Beet.TV at the Digital Content NewFronts 2018, Badigian, who is Account Lead at the GroupM media agency, talks about why consumers […]

 
 

IAB’s Bager Reflects On NewFronts New York, Looks Ahead Hollywood Debut

Sometimes with digital video, shorter is the best way to engage with viewers. With its just-completed Digital Content NewFronts 2018, the IAB “went back to its roots for a week” and had one of its best years yet, says Anna Bager, EVP, Industry Initiatives. “Great presentations, the right amount of great content, sales, customer engagement. […]

 
 

Hulu Announces Downloadable Programming in New Advertising Play

In what the Hulu calls an industry first, the company will allow subscribers to download content with advertising to devices for offline viewing. the Hulu announced this another other news today at its NewFront presentation. In this video interview with Beet.TV, Peter Naylor, SVP of Sales, explains the value of reaching “elusive”consumers “untethered” will provide […]

 
 

Hulu’s Naylor: Future Of TV A Mix Of On-Demand And Live Programming

At its Upfront presentation last year, Hulu unveiled its live television streaming service, which offered a combination of live and on-demand programming. To date, the biggest learning is that “over half of the consumption in our live bundle is factually on demand,” says Peter Naylor. “That tells me the future of TV is a blend […]

 
 

With Interactive TV Ads On The Upswing, Hulu Sees ‘Inflection Point’

Driven by a combination of marketer uptake and viewer expectations, the use of interactive television ads is surging at Hulu. So much so that “I feel like there’s a bit of an inflection point for interactive ads in TV,” says SVP of Advertising & Sales Peter Naylor. “We’ve been working with people like BrightLine for […]

 
 

Hulu’s Peter Naylor: Reputation And Brand Safety Also Means Budget Safety

PALM SPRINGS, Calif – With the demand for digital transparency and brand safety only getting stronger, Hulu is taking a “very direct” approach to making its inventory available to advertisers via programmatic transactions. “We’re writing our own rules for our own game when it comes to automation and programmatic,” says SVP of Advertising Sales Peter […]

 
 

Buying Audiences Across Connected-TV, OTT Can Alleviate Fragmentation: Publicis’ Jonathan Bokor

MIAMI – As connected-TV/OTT viewing proliferates and adds to viewer fragmentation, it’s not necessarily a bad thing if you can buy audiences as opposed to demos. And while two minutes of local able advertising inventory remains the norm for addressable campaigns, that’s slowly changing. In the connected-TV and OTT space, “There are quite a few […]

 
 

Combined With Linear, Fox’s Addressable Trial With Comcast And Hulu Is A ‘Cross-Platform Solution’: Noah Levine

Fox Networks Group has a new addressable advertising trial offering for targeting households that watch video-on-demand content using Comcast Cable’s set-top boxes, as well as in streaming content on Hulu. And while the 10 million households involved represent a small portion of overall cable TV addressability, combining that incremental reach with Fox’s linear properties tells […]

 
 

On Heels Of Spotify Deal, Skinny Bundles Will Go Multidimensional: Hulu’s Peter Naylor

COLOGNE – While the present may seem like the heyday of skinny bundles, things are just getting started. Take Hulu’s recent partnering with Spotify for college students and the pairing of Netflix and T-Mobile. “We talk about bundling products and we talk about bundling video products together, but I think what’s interesting is the opportunity […]

 
 

Nielsen Now Measuring Content Viewing On Facebook, Hulu And YouTube

Nielsen is giving its media clients a standardized way of measuring their content viewing on distribution heavyweights Hulu, Facebook and YouTube with the latest expansion of its Digital Content Ratings. Participating TV and digital publisher clients can now capture incremental viewing of their content within their reported audience numbers. They will receive credit for video […]

 
 

Y&R’s Sable Sees A ‘Golden Age’ Of Content, Questions Hyper Targeting

Technology has done amazing things to create a variety of ways people can consume premium television content, helping to spark a “golden age” for content creators. But is the same technology and the data it enables encouraging the hyper targeting of audiences just because the capability exists? David Sable is quick to point out that […]

 
 

IAB’s Rothenberg Says Digital Video Via OTT, Mobile Now A ‘Mainstream Consumer Medium’

One big takeaway from the 2017 Digital Content NewFronts on which both buyers and sellers can agree is that “What we’ve been calling digital video has now become a completely mainstream consumer medium,” notes Randy Rothenberg. “The industry is at a complete inflection point. We know that this is big not in the future but […]

 
 

Hulu Sticks With Dynamic Ads For Live TV Service

Months in the making, Hulu chose the Digital Content NewFronts – a showcase for online publishers to tout their wares to advertisers – to unveil its new live TV service, promising consumers a way to cut their cable cord whist continuing to receive premium TV channels. The company launched the new service in beta on a number […]

 
1 2