Addressable TV Evolution Takes Education & Iteration: DISH’s D’Antoni

SAN JUAN — The day is dawning when advertisers will be able to reach individual TV viewers using a mixture of data, connected devices and customized creative. Already, around 70 million US homes are reckoned to have this kind of “addressable” capability. But getting this won’t happen overnight. In this video interview with Beet.TV, DISH Media […]

 
 

dataxu’s LaHaise On Bridging The Divide Between Digital, Connected TV Campaigns

By the time Sling TV launched in early 2015, dataxu already was an established demand-side platform with all of the pipes in place for programmatic and real-time bidded inventory. “What really set things off for us is the ability to bring in a cross-device platform that extends the type of targeting and campaign execution you’d […]

 
 

Popularity Of VOD, Live Streaming Spark ‘Surge’ In Premium Video Ad Inventory: SpotX’s Sean Buckley

Shifting consumer-viewing preferences are fueling a big influx of over-the-top, premium video advertising inventory in both video-on-demand and live streaming. SpotX is helping DISH Network’s Sling TV work with “buyers of all shapes and sizes” to facilitate programmatic buying of that inventory. “Obviously this is a new area of the business and it’s changing very […]

 
 

one2one Media’s Mike Bologna On Addressable Consistency, ‘The Beauty Of Sling’

A year ago, a big challenge for providers of addressable TV ad solutions was the industry’s ability to understand the value exchange compared with mass, linear TV spots. “I don’t think that’s the case anymore,” says Mike Bologna, President of one2one Media. Now the big issue is “consistency,” Bologna says in this interview with Beet.TV. […]

 
 

‘An Explosion’ Of Ad Inventory In Connected, OTT-TV: The Trade Desk’s Brian Stempeck

With three out of four Americans watching streaming video content, connected and over-the-top viewing has advanced beyond the test stage. Now big advertising dollars are starting to follow their migration from linear TV. “This is late mainstream for consumers,” says Brian Stempeck, Chief Client Officer at The Trade Desk, the demand-side platform. Similar to when […]

 
 

Furious Corp.’s Swartz To Media Sellers: Do The Math With Ease, Regardless Of Currency

LONDON – Ashley J. Swartz’s message to media owners is clear: Be agile, flexible, and get your internal act together. “There’s a lot of value and insight intelligence around audience that is untapped within the enterprise of a seller,” Swartz says in an interview with Beet.tv. “I think there’s a lot of unlocked value that […]

 
 

DISH Networks’ Three Steps On The Road To Full Programmatic

LONDON – Adam Gaynor has a way of making the most confusing subjects sound quite simple. For example, addressable television is a “product.” Programmatic is a “process.” In the United States, says DISH Network’s VP of Media Sales & Analytics, “When you ask 10 people what programmatic TV is, you get 11 answers.” But in […]

 
 

AT&T AdWorks More Than Doubles Addressable TV Clients Post DIRECTV Deal

Fifteen months after AT&T acquired DIRECTV to become the largest pay-television provider, AT&T’s transformation from a telecom company to an entertainment company is bearing fruit in the addressable advertising space. “Addressable advertising is pinnacle to our advertising offering and certainly core to our growth,” says Maria Mandel Dunsche, VP and Head of Marketing for AT&T […]