Furious Corp.’s Swartz To Media Sellers: Do The Math With Ease, Regardless Of Currency

LONDON – Ashley J. Swartz’s message to media owners is clear: Be agile, flexible, and get your internal act together. “There’s a lot of value and insight intelligence around audience that is untapped within the enterprise of a seller,” Swartz says in an interview with Beet.tv. “I think there’s a lot of unlocked value that […]

 
 

DISH Networks’ Three Steps On The Road To Full Programmatic

LONDON – Adam Gaynor has a way of making the most confusing subjects sound quite simple. For example, addressable television is a “product.” Programmatic is a “process.” In the United States, says DISH Network’s VP of Media Sales & Analytics, “When you ask 10 people what programmatic TV is, you get 11 answers.” But in […]

 
 

AT&T AdWorks More Than Doubles Addressable TV Clients Post DIRECTV Deal

Fifteen months after AT&T acquired DIRECTV to become the largest pay-television provider, AT&T’s transformation from a telecom company to an entertainment company is bearing fruit in the addressable advertising space. “Addressable advertising is pinnacle to our advertising offering and certainly core to our growth,” says Maria Mandel Dunsche, VP and Head of Marketing for AT&T […]