Data Is ‘A Massive Asset For Us Now’: Turner’s Redniss

SAN JUAN, Puerto Rico—With the Turner Data Cloud becoming the central depository for a multitude of consumer touch points, creating dynamic content experiences is on the horizon. But first comes standardization across a plethora of apps and websites, according to Jesse Redniss. “As a fan experience company, it’s really coming to its own now the […]

 
 

Xandr’s ‘Perfect Storm’ Of Opportunity For Brand Relevancy: L’Oreal’s McHugh

SANTA BARBARA, CA – Short consumer attention spans don’t surprise L’Oreal’s Nadine Karp McHugh. What’s she’s interested in seeing is how AT&T’s new Xandr unit can help brands achieve relevance in their value exchanges with those consumers. “I think that competition is always a good thing, and I think that this new offering at Xandr […]

 
 

Simulmedia’s Morgan On Xandr: It’s All About The Partnerships

SANTA BARBARA, CA – Dave Morgan certainly knows the value of partnerships when scaling advanced audience targeting for television. So when he takes in the aspirations of AT&T’s Xandr, it’s the partnering theme that gets his attention. “There’s a really big mission. Whether AT&T itself is going to be able to do it or not […]

 
 

Addressable Will Be A ‘Critical Complement’ To Broad-Reach TV: Horizon’s Campanelli

SANTA BARBARA, CA – The biggest play for AT&T’s new Xandr unit is the marriage of high-quality content with technology and its satellite delivery system for addressable television, according to Horizon Media’s Dave Campanelli. “Theoretically, they are the first ones to put it together,” says Campanelli, who is EVP, Co-Chief Investment Officer for the media […]

 
 

Technology, Immersive Television At ‘An Intersection And A Crossroads’: Amnet’s Muldoon

SANTA BARBARA, CA – With the rebranding of AT&T’s Xandr on the heels of the acquisition of AppNexus, brand engagement can become more of a reality in the eyes of programmatic veteran Art Muldoon. “Having worked with AppNexus since 2010, we’ve really seen the evolution of programmatic turn into a people-based marketing endeavor,” says Muldoon, […]

 
 

Omnicom’s Sullivan On Xandr’s ‘Leapfrog’ Potential, Making TV Smarter

SANTA BARBARA, CA – Having spent more than 25 years on the sales side of the television business, Catherine Sullivan thinks AT&T’s new Xandr unit can leapfrog the industry. When it comes to helping marketers understand their target audiences and making TV smarter with more attribution and relevant advertising, “It can’t happen fast enough,” says […]

 
 

Criteo’s Spilman: Xandr’s Relevance Is ‘Right Time, Right Message’

SANTA BARBARA, CA – One of the big challenges for brands is being relevant in an environment of “continuous partial attention” on the part of consumers. That wasn’t an issue for AT&T at its recent Xandr Relevance Conference, according to Criteo’s Mollie Spilman. “They’re trying to pull off something really unique, but I can tell […]

 
 

Xandr’s Mike Welch: National Premium Video Marketplace Will Aggregate ‘Significant Amounts Of Supply’

SANTA BARBARA, CA – Xandr’s partnership with Altice and Frontier to aggregate and sell their national addressable television inventory are just the first steps in Xandr’s pursuit of a national marketplace for premium, video-centric advertising on both the buy-side and sell-side. Within the next 12 months, Xandr envisions having “aggregated significant amounts of supply. We will […]

 
 

GroupM’s Gleason On The Vision Of Xandr: ‘Now Comes The Heavy Lifting’

SANTA BARBARA, CA – With Xandr, there’s no questioning the vision of AT&T as it harnesses its growing data, content and communications assets. It’s all about the execution. “And now comes the heavy lifting,” says Brian Gleason, CEO, Performance Media Group, GroupM. “From a vision, I think they’re spot-on.” In this interview with Beet.TV at […]

 
 

AT&T’s Xandr Presents ‘Credible’ Competition For Digital Giants: IAB’s Rothenberg

SANTA BARBARA, CA – When IAB CEO Randall Rothenberg contemplates the rebirth of AT&T’s advertising and media operations in the form of Xandr, he sees a looming competitor to the most powerful digital giants. “There’s no question that lots of folks in the marketing and media world would like more alternatives to Google and Facebook, […]

 
 

AT&T Chairman Randall Stevenson Gives Full-Throated Support for a Free Press at Xandr Conference, CNN’s Brian Stelter On Why it Matters

SANTA BARBARA, CA –  In a news environment characterized by “information overload,” journalists need to slow things down a bit and in so doing help people become smarter, says CNN’s Senior Media Correspondent, Brian Stelter. “It’s almost as if we need like, a little bit of a slow news movement because everything’s happening so fast […]

 
 

Furious Corp.’s Swartz: AT&T’s Relevance Will Elevate Talk ‘Beyond The How To The Why’

When Ashley J. Swartz hears the word relevance, the term renaissance comes to mind. Having doubled down on television “not only surviving but thriving,” she sees AT&T’s The Relevance Conference as the confluence of TV’s potential future in one place. “I think it’s incredibly exciting to see that some of the leaders in the marketplace […]

 
 

What Wavemaker’s Richman Wants To Know About The New AT&T

All of the 250 invitation-only attendees of next week’s AT&T event titled The Relevance Conferences are aware that the “new” AT&T will be a big operation with lots of scale. So what exactly should the “official reveal of their offering” communicate to the industry? “What everyone’s anxious to understand is a bit more of the […]

 
 

AT&T, Turner ‘Visions’ Are Aligned, Says Speciale

COLOGNE – Turner’s Donna Speciale knows the value of consumer data for advertising targeting and has been working with AT&T as it prepares to unveil its future at The Relevance Conference later this month. “I’m thrilled to be attending the conference in the next week or two,” she says. “I want to hear Brian’s vision […]

 
 

LUMA Partners’ Kawaja: Less Interruptive Ads Are Central To Relevance

While there are tactical ways to make advertising more relevant, Terry Kawaja believes there’s a bigger concept at play: relegating interruptive advertising to the past. The Founder & CEO of LUMA Partners will be one of some 250 industry leaders attending The Relevance Conference hosted by AT&T in Santa Barbara on Sept. 24-26. On the […]

 
 

At AT&T’s Relevance Conference, Kassan Will Share Stage With Katzenberg, Whitman

COLOGNE – To Michael Kassan, there could not be a better time for The Relevance Conference that AT&T will host later this month. “I think the name speaks for itself. We are at a point in time where we all are kind of drowning in information,” he says. Not only will AT&T unveil the name […]

 
 

With AT&T, AppNexus Seeks To Create ‘Transformative’ TV Ads: CEO O’Kelley

COLOGNE – Now that AppNexus is part of the AT&T advertising, content and communications universe, AppNexus CEO Brian O’Kelley says that making advertising matter is the overarching mantra. Central to that theme is relevance to consumers, and the world will learn exactly what that means when AT&T convenes its Relevance conference in California later this […]

 
 

BrightLine’s Corbelli Handicaps The Jockeying For Advanced TV Supremacy

When Jacqueline Corbelli founded BrightLine in 2003, television was a predictable if restricted experience for viewers, advertisers and content owners. Now, however, “Pandora’s out of the box,” Corbelli says as she observes the titanic machinations of media companies to keep up with contemporary viewing habits. Corbelli puts reasons for all those machinations into three buckets: […]

 
 

AT&T’s Ad Group Spotlights The “Attention Economy” as it Prepares September Launch

As it prepares to launch “a new kind of advertising company,” the AT&T Advertising and Analytics unit is doubling down on the attention economy and how marketers and publishers must harness data and technology to attain relevancy amid an explosion of consumer content choices. “There is almost infinite information fighting and competing for finite human […]

 
 

ROI Measurement Proves ‘We’re An Investment, Not A Cost’: AT&T’s Carter

CANNES – While bigger can imply better when it comes to media scale, it doesn’t shield you from challenges like audience fragmentation and the “murkiness” of the digital advertising ecosystem. So while AT&T recently upped its vertical integration game with the acquisition of Time Warner, it’s as enthusiastic as smaller companies to see various industry […]

 
1 2 3