News Corp’s Unruly Buy Is First Big Native Deal: Kawaja

News Corp is continuing its interest in buying in technology platforms to help it to its journalism and ad sales, following its acquisition of Storyful by buying the video marketing platform Unruly Media. What does the deal mean? Media banker and adviser Terence Kawaja, whose company LUMA Partners advised Unruly in the transaction, gave three talking points to […]

 

Social Sharing Drives Video Ad Returns: Unruly’s Kosinski

Making your video ad shareable doesn’t just mean a wider audience – it increases its chances of stimulating real marketing outcomes, says Richard Kosinski, president of video measurement agency Unruly Media. That company produces the Viral Video Chart and tracks how videos are watched and shared on the web for brands. Kosinski says he can predict, using science, how successful […]

 

Facebook And Emotional Video Will Boom: Unruly’s Kosinski

FORT LAUDERDALE — What works in online video advertising, and where is it going to work best? Emotional content, and on Facebook, according to one company which measures the virality of digital video spots. “This year, we think Facebook is going to be the big winner – Facebook is going to just explode in terms of […]

 

Unruly’s Kosinski: Superbowl’s Best Ads Touched Down Weeks Before Kick-Off

Historically, the Superbowl has been the big TV event on which advertisers will spend big to reach big audiences on one hit. But, in the social video age, what does the Superbowl opportunity look like? “Back in the day, everyone waited to see that ad,” says Unruly Media‘s US president Richard Kosinski. “We’ve actually found that 60% […]

 

Unruly’s Townend: Human Emotion Can Turbocharge Programmatic

LONDON — In the rise of programmatic advertising’s “Maths Men“, the ad industry is overlooking the importance of creatives that turn on real emotions, says a viral video expert. Social media video agency Unruly Media has been building a data set quantifying the emotional response characteristics to video rather than categorizing responses by demographic fields, […]

 

Unruly’s Townend: Programmatic Ads Must Embrace Emotion

LONDON — So-called “programmatic” buying and selling of online ads may super-target highly efficient inventory – but that doesn’t mean algorithms really understand consumers’ emotions, says one ad exec. “The programmatic landscape is very obsessed with ‘who’ and ‘what’; it’s not looking at ‘why’,” Phil Townend, EMEA MD of viral video monitor Unruly Media, tells beet.TV, […]