Awesomeness Listened To Gen Z And The Brand ‘Really Took Off,’ Says Bouttier

Not many companies these days compare themselves to the cable television network pioneers of the 70’s and 80’s. Awesomeness is one of them. Using digital pipes instead of coaxial wiring, Awesomeness picked up early funding and set out to capture Gen Z—youths 12 to 24. Just as cable TV networks “erupted out of the new […]

 
 

Google’s Jen Koester: “We will be an open platform for the future of TV”

MIAMI – When it comes to what’s next in TV, Google’s goal is to operate as an open platform for future of TV. “We enable buyers and sellers to activate on data, to support direct deals, and to support programmatic in a seamless and efficient way,” says Jennifer Koester, Director Telco and Video Distribution at Google, in this […]

 
 

MultiChannel Providers Zero in on Partnerships, Ad Opportunities

FORT LAUDERDALE — As multichannel video providers adjust to the daily shifts in the TV, consumption and advertising businesses, many are diving deeper into advertising opportunities. At the recent Beet.TV executive retreat, operators shared their vision on how partnerships look in the years ahead especially as they dovetail with the growing programmatic ad business. At […]

 
 

A “Whole New World” of Video Advertising Coming to Comcast/NBCU, Driven by Set-top Data

CANNES – Comcast’s data from its twenty millions set-top boxes, coupled with marketers’ first party data, will create a “whole new world” for NBC Universal, for both advertising and content creation, explains Linda Yaccarino, Chairman, Advertising Sales and Client Partnerships in this this interview with Beet.TV Comcast has been expanding its addressable technology via acquisitions including […]

 
 

Live Viewing Over Connected TV’s up 200%: FreeWheel’s Rooke

FORT LAUDERDALE — Viewers love TV, but they love watching TV on multiple device screens even more, says a video ad tech vendor targeting benefits form the consumer shift. “Consumers see TV as TV – an episode of Family Guy is an episode of Family Guy, regardless of where you watch it,” says video ad […]

 
 

thePlatform’s mpxReplay Enters VOD Encoding Fray

Comcast-owned video management outfit thePlatform is launching a new product with aims of helping content owners encode broadcast material for VOD quicker. So-called mpxReplay can be used to help viewers watch recently-aired shows as catch-up VOD or to start over watching currently-airing shows. “We can keep the same ads and include the Nielsen watermarking so […]

 
 

Comcast Sees Big Growth in C3 VOD Viewing

While TV Everywhere tends to dominates the chatter about non-linear viewing, many cablers are actively marketing and delivering viewers for their existing VOD services. Comcast, for instance, logged its 30 billionth program viewed on demand in the last year and has seen 100% growth in time spent viewing in the last three years, says Matt […]

 
 

Mobiles Are Now Subscribers’ TVs & DVRs: Comcast’s Strauss

In the age of smart glass everywhere, what’s the difference between a TV and a phone anymore? Comcast Cable wants to give its subscribers value by offering them content from their home TV on devices out of home. In this video interview, the company’s video services SVP and GM Matt Strauss tells Beet.TV how the […]

 
 

‘Programmatic Upfronts’ Will Rise: Comcast’s Holmes

So-called “programmatic” ad-trading techniques may be more commonly associated with fast-moving, low-tier ad slots than with premium TV slots that are fought over months in advance – but the former can serve the latter, too, says an ad exec. “In the TV world, there is a very different supply and demand dynamic,” Comcast Cable’s advanced advertising […]

 
 

Comcast Set to Deliver Addressable Ads to U.S. Households This Year

Comcast, the nation’s largest cable operator, is ready to deliver addressable ads on a household level and will rollout the service fully this year.  The ads will be the two-minutes that the cable programmers provide MSO’s within each hour. These are generally local ads.  Comcast is not delivering the network-level ads on an addressable basis. […]

 
 

Comcast Serves up 13 Million Video Streams of World Cup: “TV Everywhere is Ready for its Close-up”

Comcast has provided  13 million video streams of World Cup matches to subscribers watching via digital devices.   That’s up  55% over the number of streams for the Soichi games, the cable giant says. The enormity of the digital consumption represents something of a watershed moment for “TV Everywhere” — the industry term  for cable […]

 
 

Comcast Will Double Live Programming via “TV Everywhere” this Year

SAN FRANCISCO – Launched by Comcast in 2009 as a means to provide subscribers video on demand on the desktop, tablets and mobile has greatly accelerated the consumption of programming via the “TV Everywhere” scenario.   Originally it was used to stream video on demand programs, now there is a big move to delivering live, […]

 
 

Comcast to Bring Web Video, Data, Social to TV w/ X1 Cable Box

SAN FRANCISCO –  The X1 cable box from Comcast  will be become increasingly “immersive” with a number of new features including more  Apps, Web videos, data and social media over the next few months, explains Matthew Strauss, SVP and GM for Video Services, in this interview with Beet.TV More on developments with X1 in this […]

 
 

Comcast’s thePlatform Unit in Pact with Adobe Primetime

LAS VEGAS  – Comcast’s thePlatform, the Seattle-based online video platform, has announced a joint technical and business alliance with Adobe’s Primetime solution.   Earlier today we spoke with Marty Roberts, SVP for Sales and Marketing at thePlatform about the alliance. In this video interview,  talks about developments the company including recent live streaming events. Please […]

 
 

BEET COMMENTARY: Framing the Downside of the Comcast/TWC Acquisition

Whether or not the recently announced $45 billion acquisition of Time Warner Cable by Comcast receives government approval, the impact of cable consolidation coupled with an emerging multi-tiered Internet represents a threat to the competitiveness and to the  Internet itself, says Ashley J. Swartz, CEO of Furious Minds, in this  commentary for Beet.TV  

 
 

‘TV Everywhere’ is Growing Quickly, says Comcast’s thePlatform

Digital viewing of videos on digital devices by cable and satellite subscribers, known in industry parlance as TV Everywhere, is growing at a rapid clip this year, says Marty Roberts, Senior VP of Sales & Marketing at thePlatform in an interview with Beet.TV at the recent VideoNuze event in New York. thePlatform is serving about 150 to […]

 
 

Zeebox App Now TV Remote for Comcast’s Xfinity Service

AMSTERDAM — Multi-purpose social TV app Zeebox has spent the last couple of years dreaming up ways to help viewers engage with TV channels and each other. Its latest release helps them revel in shows that aren’t on conventional channels. Speaking with Beet.TV at the IBC show, co-founder Anthony Rose said the Zeebox app, which […]

 
 

Adobe Launches Primetime, Inks Deals with Comcast, NBC Sports

CANNES – Viewership of TV programming  by cable subscribers on their digital devices is accelerating quickly , says Adobe’s Campbell Foster in this video interview with Beet.TV.  We spoke with him at the MIP conference where Adobe was a presenter. Even without the Olympics, the number of steams rose seven times year over year, and […]