In TV Transformation, Keep Digital’s Hard Edges: Premium Media 360’s DePascale

New technology that delivers TV over the internet allows advertisers to start planning and buying TV ads with digital-style tactics. As they do so, many buyers nevertheless want connected TV to start functioning like TV per se. But, in this video interview with Beet.TV, one ad data enabler says the baby should not be thrown […]


Why Did Mediaocean Buy INVISION? DePascale Explains

MIAMI — Back in July, when the sun was still high in the sky and the presidential election was yet to rip the US apart, an event took place in ad-tech land that united two disparate tribes. Mediaocean, whose software helps advertisers automate their operations, acquired INVISION, a peer whose technology helps TV companies do […]


TV Ad Buyers Must be Eased into Automation : Mediaocean’s DePascale

FORT LAUDERDALE — Many in the video ad tech space think the old way of buying and selling TV ads will soon be overturned by new technology. But TV planning and buying tool Mediaocean‘s product VP Cordie DePascale says the old guard must be eased in to the new world for mutual benefit to occur. “There’s […]