dataxu, Sorenson Integration Reduces Addressable TV Speed Barriers

An integration between dataxu and Sorensen Media is designed to reduce the time needed to activate and measure addressable television campaigns so that addressable starts to mimic the speed at which over-the-top TV has taken root. “This is going to be an explosion, a dramatic change in the market,” says Sandro Catanzaro, dataxu’s Chief Innovation […]

 

Sorenson Aims For Total Addressability Through Programming Partners

The roll-out of addressable TV ad targeting systems continues apace – but total audience addressability still seems some way off. So Sorenson Media is getting creative in its approach to the problem. Sorenson’s solution is an addressable platform for linear TV which uses smart TVs to swap out ads otherwise broadcast in conventional transmissions. The […]

 

Beet Retreat Panel Targets The Cross-Device Conundrum: Sorenson, Simulmedia, TiVo

MIAMI – Finding needles in hidden haystacks just might be the best metaphor for the current state of cross-platform targeting. As was evident during a panel discussion during the recent Beet.tv Retreat 2016, approaches vary by company and are limited to the best data sources until better ones come along. For Sorenson Media, which uses […]

 

Samsung Smart TV’s Test Dynamic Ads With Sorenson

MIAMI — There are now several technologies coming to the table that aim to help broadcast operators dynamically switch commercials in their ad break to specific viewing households. But, by and large, just like connected TV itself, they depend on boxes, dongles, consoles or widgets connected to a television set. What if you could do dynamic ad replacement in […]

 

Civolution Syncs TV, Online Ads For Amplification

Dutch video technology company Civolution says it has a recipe for helping advertisers stay in touch with consumers, even as they distract themselves from TV viewing with alternative media devices. Civolution’s technology can trigger online ads in time with broadcast TV ads.  It has recently rebranded it’s TV synch company as Teletrax. “Let’s see you […]

 

Touchdown! Civolution Uses Super Bowl Moments To Trigger Online Ads

FORT LAUDERDALE — NFL’s annual Super Bowl may be renowned for generating vast sums in advertising revenue on TV. But that requires a big budget – what if the TV broadcast could trigger a downstream bump in advertising buzz online? That’s the technology which data and watermarking vendor Civolution is deploying for Sunday’s game between […]

 

Publishers May Soon Sell TV-Synced Ads: Civolution’s Maris

Nowadays, advertisers are starting to buy ads in social media streams that are synchronized with TV ads. Soon, they may also get to buy display ads on premium publisher sites in the same way. “2014 was all about getting the pipes in place,” says Stefan Maris, global product manager of Civolution, a video technology vendor […]

 

The Search For Standards For Addressable Ads

All manner of companies is shooting to make digital advertising that’s “addressable” – targetable to individual users across devices. But when will, if ever, will there be a single standard for that lens? “That’s still an open discussion,” says global product manager Stefan Maris of TV-syncing ad technology service Civolution. “One of the discussions we are […]

 

Civolution Provides ‘Predictive GRPs’ For TV-Synced Ads

The idea of buying social media ads to coincide with TV shows has become commonplace. But how should the industry price such ads? Using the shows as a barometer, suggests technology vendor Civolution. “We predict the popularity of a TV show during which a certain TV ad will run,” company global product manager Stefan Maris […]

 

TV-Synced Ads Boost Brand Engagement, Civolution Says

Everyone has been talking about “second-screen” experiences. But what do those experiences really bring to advertisers’ party? Greater consumer engagement, says a tech vendor. In the Netherlands, Civolution, whose technology knows which ads are playing on which TV channels and when, has been delivering that real-time data to Group M’s data-driven ad unit Xaxis. “As […]

 

Civolution Aims To Better Target TV-Synced Ads In 2014

This year, Dutch TV data provider Civolution has been helping social ad firm Optimal place Facebook ads on second screens, chronologically synchronized with TV ads. Next up, the firm wants to get a lot more detailed. “2013 was all bat establishing the goalset,” Civolution senior product manager Stefan Maris tells Beet.TV. “2014 will be all […]

 

Civolution’s TV Data Powers 60% Uplift In Social Ad Performance

Philips spin-out Civolution may be best known for the  video watermarking technology it inherited in its acquisition of Teletrax. But the Dutch outfit also brings other offerings to the table. Civolution technology also provides clients with real-time metadata describing on-air TV content. When this is used to target advertising in social networks, the results can […]