Taboola Flips To Cards To Give Publishers Infinite Engagement

In the last couple of years, the idea of “cards” has gained steam for presenting online information. Google’s Material Design aesthetic depends on cards, Facebook feed items are shown as cards. And now Taboola, one of the big companies powering recommended content at the bottom of publishers’ news articles, is going with cards, too. On Wednesday, Taboola […]

 

Taboola Cites 1 Billion Users On Road To Personalized Web

If Taboola wanted to show the industry the scale it has amassed, it is certainly now using some very big numbers to do so – comScore Media Trend data it republished today suggests the content discovery tech vendor is becoming gargantuan. 200m+ mobile-only and 810m+ desktop users, totalling more than 1b monthly users. “Every American internet user sees Taboola […]

 

Taboola Adds Gannett But Wants The World Of Content

Fresh from announcing a deal with Associated Press, content recommendation engine Taboola also says newspaper publisher Gannett will adopt its technology to show readers related stories. The deal, which is a three-year exclusive, will see Taboola suggest next articles to be read by readers of sites including USA Today and will earn Taboola $45 million to $55 million, CEO Adam Singolda […]

 

Taboola Adds AP To List Of Publisher Clients

In the battle of the content recommendation titans, the two leading contenders routinely trade new client announcements. Amongst the latest is Taboola, which says it will power content recommendations inside Associated Press’ mobile apps and websites. The deal is a two-year exclusive, meaning Taboola will serve links to related stories when a reader is reading an article […]

 

Taboola’s $117mn Round Welcomes Comcast, Publishers

FORT LAUDERDALE — Content marketing discovery platform Taboola has completed its latest fundraising above the $100mn rumored in recent reports, with its founder saying some advertisers are spending eight-figure sums through the company. Taboola is announcing a $117mn Series E round, led by Fidelity Management and Research Company along with previous backers Marker LLC and […]

 

Publishers Should Personalize For ‘The Web Of One’: Taboola CEO

FORT LAUDERDALE — Personalization of web editorial experiences has been talked about for years, with few publishers deciding to let their readers customize their own editions. BBC News last week launched its most personalizable app to date, but content recommendation service Taboola‘s CEO says publishers should go further. “We’re just getting to be overwhelmed with […]

 

Tribune Picks Taboola For TV Sites’ Content Marketing: Report

Big media companies are increasingly keen on locking in long-term native advertising commitments, if the latest of two big announcements this week is anything to go by. Tribune Media’s broadcast subsidiary Tribune Broadcasting, whose TV stations include KTLA of Los Angeles and WGN-TV of Chicago, is about to announce an exclusive partnership to feature sponsored […]

 

Taboola CEO Singolda: Discovery will be the “Fourth” Category of Digital Advertising

Taboola, the content discovery technology platform, which powers the  consumption of videos and articles via the distribution of  billions of thumbnail images across the Web and mobile apps, sees discovery as the “fourth” digital advertising medium, added to search, social and display, says CEO and Founder Adam Singolda, in this video interview with Beet.TV Historically […]

 

Taboola CEO: Native Will Go Programmatic When It Hits Scale

The problem with the new native advertising concept, according to some display ad veterans, is – how can the format ever hit display’s heights when each new deployment may need to be customized for editorial fit? But Adam Singolda, CEO of a content discovery network that is also trying to deploy native ads, says things […]

 

Content Recommendation Engine Taboola Has Big Increase in Mobile

VIEQUES, PR – Taboola, the fast-growing content recommendation engine, which displays some three billion suggested thumbnails on Websites and mobile apps on a daily basis, is finding that 20 percent of its traffic is coming from mobile devices, says CEO Adam Singolda, in this interview with Beet.TV Taboola, which had started as a content discovery […]