Ad tech company Jun Group doubled the number of employees and significantly grew its revenue in 2014, and expects similar numbers again this year, buoyed by its focus on branded video, says CEO Mitchell Reichgut at the recent Beet.TV executive retreat. “We have seen a dramatic increase from clients to have that branded video experience on page,” he says in this video interview.
In fact, Jun Group has been focusing on products that enable brand clients to keep video on their own sites. Growth is also being fueled by capitalizing on the consumer move from the desktop to mobile devices, since mobile video drives better completion rates and engagement, he says. This year Jun Group expects to introduce an interstitial in-app unit that will allow for a non-interactive experience for consumers, he said.
Reichgut was interviewed by Ashley J. Swartz, CEO of Furious Corp.