Three Steps To NBC’s ‘Single Decision Brain’: FreeWheel’s Rooke

When Digiday reported recently how Comcast-owned NBCUniversal was beginning to use FreeWheel, its ad-tech software stablemate, to schedule linear TV ads, it set industry tongues wagging. That sort of integration requires extensive infrastructure development. But bigger things are coming, says James Rooke, FreeWheel GM, publishers, who explains the workings in this video interview with Beet.TV. […]

 
 

FreeWheel’s Rooke: Marketers Have Gained Deeper Understanding Of Brand Safety Across Screens

Having veered into negative territory over the past few years, the pendulum of industry discourse about digital video is swinging back to positive. And while there’s work to be done to streamline the planning and execution of premium video advertising, more marketers now have a deeper understanding of the benefits of being in its brand-safe […]

 
 

Shared Responsibility For Optimal Ad Experience Creates ‘Virtuous Circle’: FreeWheel’s Rooke

The latest FreeWheel Council for Premium Video position paper contains many insights and conclusions, one of which in particular stands out to James Rooke. When it comes to delivering optimal ad experiences across different screens, there is shared accountability and responsibility. “There was a clear understanding, based on the conversations that we had with brands […]

 
 

Automation Can Be Inefficient: FreeWheel’s Rooke

COLOGNE — Programmatic ad-trading technology has been used to automate and refine the process of buying and selling online display ads. Now it is also making in-roads to online video. Next, many hope it will similarly revolutionise TV advertising. But is programmatic automation really all it’s cracked up to be? “When people talk about programmatic and they […]

 
 

FreeWheel Targets Ads to Set-top Boxes via Canoe Collaboration

A host of ad tech platforms is helping marketers break down the boundaries between buying TV ads, VOD ads, digital video ads and all the other flavors of moving-image ads. That’s the topic that seems set to dominate the upcoming DMEXCO digital marketing expo in Cologne. Speaking with Beet.TV in this video interview, FreeWheel marketplaces GM James Rooke channels […]

 
 

Authenticated Online Viewing Is Booming: FreeWheel’s Rooke

FORT LAUDERDALE — Online video viewing that requires consumers log in is growing, now that TV Everywhere services have popularized the notion. That is according to video ad tech platform FreeWheel, which expects to observe growth in its upcoming Q4 video monetization report. FreeWheel’s business solutions GM James Rooke expects “continued growth in viewing taking place behind the authentication […]

 
 

Live Viewing Over Connected TV’s up 200%: FreeWheel’s Rooke

FORT LAUDERDALE — Viewers love TV, but they love watching TV on multiple device screens even more, says a video ad tech vendor targeting benefits form the consumer shift. “Consumers see TV as TV – an episode of Family Guy is an episode of Family Guy, regardless of where you watch it,” says video ad […]

 
 

FreeWheel Aims To Empower And Protect Advertisers, Publishers

NAPA, CA — Comcast-owned video ad server FreeWheel cut its recent partnership with TubeMogul to protect but empower both sides of the advertising chain, says FreeWheel business solutions GM James Rooke. The partnership sees advertisers use their own audience data to buy video ads via TubeMogul, whilst TubeMogul lets publishers do deals using that data – but sensitivities […]