The Future of TV Advertising Global 2025, a Beet.TV Leadership Series

LONDON – Linear television viewing is declining across major European markets, driving a corresponding drop in advertising spend, says Andy Jones, VP of broadcast and connected television, EMEA, at PubMatic. The shift is consistent across regions and no longer disputed by buyers or sellers, he said in this interview with Beet.TV contributor Robert Andrews at […]

LONDON — Advertisers want it all. They crave the mass audience reach that television has always delivered, but they also demand the precise targeting capabilities that digital advertising has trained them to expect. So, as connected TV matures into a dominant force in the media landscape, the industry is racing to satisfy both appetites simultaneously. […]

LONDON — As streaming and social platforms muscle their way into the mainstream, the media landscape has fractured into a kaleidoscope of disconnected inventory, with broadcasters, trying to figure out how to sell it across a sprawling ecosystem. The result is often a manual, time-consuming struggle to unify ad sales and present a coherent offering […]

LONDON – Equativ is positioning itself for a pivotal period in connected TV and streaming advertising as the industry heads toward consolidation, large-scale live sports and heightened demands on ad-serving infrastructure, said James Grant, SVP of Advanced Television at the adtech company. Speaking with Beet.TV contributor Robert Andrews at the Future of TV Advertising Global […]

LONDON — The ad industry is far past the “experimental stage” of artificial intelligence use cases, but that doesn’t necessarily mean the messy complexity associated with the transition is over. “You have to wallow in the mud, which is there’s so much change happening and it’s such transformative change,” Ramsey McGrory, President of Mediaocean’s omnichannel […]

LONDON — The promise of interactive television advertising has been around for decades. In the UK, “press red” buttons on satellite remotes teased a future of viewer engagement that never quite materialized. The problem was, the hardware wasn’t as ready as consumers may have been. Now, with streaming devices packing more processing power, that long-awaited […]

LONDON — The television industry remains hobbled by a double standard that gives tech giants an unfair advantage when competing for advertising dollars, according to a senior executive at one of America’s largest media companies. Traditional media companies continue to operate at a competitive disadvantage because they’re held to stricter measurement requirements than their technology-focused […]

LONDON – The programmatic supply chain has become a tangled web, and holding companies are demanding help to cut through it. That’s why Google Ad Manager is doubling down on its agency-facing partnerships, responding to growing pressure from major buyers who want closer relationships with premium publishers and clearer paths through an increasingly complex ecosystem. […]