Cisco Brings More Virtual Video To NAB: Yates

LAS VEGAS — This time last year, Cisco unveiled Videoscape Virtualized Video Processing (V2P), a set of technologies allowing video workers to process their material using virtual, or cloud, services. Now it says it has improved the offering, after feedback received from customers. Cisco service provider video marketing director David Yates says improvements are threefold – “multi-vendor” integration, more virtualized […]

 
 

Innovid Rolls Out New Targeting Tools

Advertising tech platform Innovid is rolling out real-time synchronized ads this year, says CTO Tal Chalozin at the recent Beet.TV executive retreat. As it expands deeper into targeting technology, Innovid has begun working with Cisco to bring tools to second screen apps by targeting ads to relevant keywords in the content of the show. The Innovid server delivers a targeted ad […]

 
 

Cisco Boxes Clever With New STB Technology

LAS VEGAS — Cisco used its visit to the Consumer Electronics Show to talk about new set-top box capabilities it is giving pay-TV operators. Company CTO Ken Morse, in this video interview with Beet.TV, talks about: Kabel Deutschland – A new box coming next year will meld live, on-demand, catch-up and time-shifted TV with internet video. […]

 
 

Cisco Blends TV and Tablet Viewing in Second-Screen App

LAS VEGAS — Cisco is gearing up for the tablet to replace the remote control as the primary means for consumers to interact with TV. At the recent Consumer Electronics Show in Las Vegas, Neil Cormican, Senior UX Design Manager at Cisco Systems, demonstrating how the company’s second-screen app would work in a video interview with […]

 
 

Cisco’s Cozzolino: Compression Is Essential For Broadband 4K

LAS VEGAS — 4K televisions being touted at the Consumer Electronics Show (CES) promise phenomenal-quality viewing in the years ahead. But traditional broadcast infrastructure may not be able to cope with the extra demands, and broadband pipes may not be fat enough either, says one exec. “The only way a wireline operator is going to […]

 
 

Cisco CEO John Chambers: 2014 is the “Inflection Point” for the Internet

LAS VEGAS – In advance of his keynote speech to the Consumer Electronics Show here, Cisco CEO John Chambers tells Beet.TV in this video interview that 2014 will be the “inflection point” of the Internet  – the emergence of what he calls the “Internet of everything.” In this interview, he talks about the importance of […]

 
 

Akamai Wants To Turn Consumer Gadgets In To Video Nodes

Akamai is commonly thought of as the content powerhouse in the sky, thanks to its online server capacity. But soon it wants to start turning consumer devices in to a video delivery network. Elaborating on October’s announcement, in which Akamai struck a relationship to add its software to Cisco routers, its media SVP and GM Bill Wheaton […]

 
 

Cisco And Innovid Partner For Another Second-Screen Ad Solution

AMSTERDAM — At this year’s video industry conferences, we are hearing a lot from technology vendors claiming to have cracked the second-screen advertising opportunity. The latest is a pairing, Cisco and Innovid, who used IBC to show off two proofs of concept. In the first, the pair would use metadata describing a linear TV ad […]