FORT LAUDERDALE — Many in the video ad tech space think the old way of buying and selling TV ads will soon be overturned by new technology. But TV planning and buying tool Mediaocean‘s product VP Cordie DePascale says the old guard must be eased in to the new world for mutual benefit to occur.
“There’s a rich history inside of traditional,” he tells Beet.TV. “The local broadcast buyers have all this knowledge and experience in their markets
“National buyers, the same – they know everything there is to know about an audience, a network, a cable network, a syndicator. You’ve got to take those skills, have them parlay to new technology, new capabilities and new access to (ad) inventory. They have an appetite for the digital inventory as well.”
DePascale was interviewed at Beet.TV’s annual executive retreat by Furious Corp founder and CEO Ashley J. Swartz.